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Interview with Nicolas Babin

by | Mar 19, 2020 | Interviews,

Nicolas Babin

Nicolas Babin

Key Topics:Artificial Intelligence, Big Data, Gamification, Cloud

Agile senior executive with over 30 years international, multilingual and multicultural experience. Proven track records in management, marketing, sales, communication & digital transformation. Set up and management of international teams and startups (Europe, US and Japan) – 21 companies started and developed all over the world. Key Opinion Leader/Influencer for brands on Artificial Intelligence, Cloud, Big Data, Gamification and Digital Transformation. International keynote speaker on Innovation, e-Health, Digital & Robotics.

How did you get to become an expert in your key topics?

With over 30 years of experience in new technology and with over 12 years working for Sony in many countries, I built a strong community around Twitter and LinkedIn. I focus mainly on data and AI. I was head of robotics for Sony and I have always been curious about AI. Because everything comes from data, I have learned a lot about Big Data architecture and use. I share everything I know with my community and I participate in debates always trying to enrich conversations around my topics. I also do keynote speeches at conferences and so this has helped to build my reputation around my topics.

What topic areas are you most passionate about?

Data is key for me. Out of data you can create and manage gamification campaigns and help engaging people around brands or products. Thanks to data you can build algorithms for AI and get predictive analytics around usage, creation, and marketing of products. Data need to be based on either computers or cloud and so cloud has been also part of my interest. Digital transformation needs data to ensure a company and its employees optimize their business. I am a marketeer and a communicator and data have helped me to master my digital world knowledge.

Which influencers influence you within those key topics?

I follow many people on Twitter and LinkedIn who help me grow. For example Michael Graves, Bernard Marr, Mike Ferguson, Linda Grasso, Eric Herzog, Jean-Baptiste Lefevre, Sebastien Bourguignon, Mario Pawlawski, Sally Eaves, Natanael Schooler and many others (I apologize for the ones I forgot)…

Outside of your key topics who else influences you?

My wife and all my colleagues and ex colleagues. I learn from everyone, I love to learn.

How would you describe your offline influence?

I am very involved with schools as I believe in transmitting knowledge to students. They are the future and they should go much further than me. I write a lot around my topics and I consult for many clients (small and very large companies).

If a brand wanted to work with you, what offline/online activities would you be most interested in?

I currently work for many brands. I manage and promote webinars, podcasts and video interviews. I also write whitepapers for brands and myself. I speak at conferences and I do product promotion. I am interested in all activities than can use my know-how and networking capabilities.

What’s your best source of information for getting ahead of a story?

I use Twitter and LinkedIn a lot. I read magazines online and I am connected to some of the best people on social networks to stay ahead of the game.

What brands have you worked with?

I currently work with Huawei. I have worked with Sony, IBM, Google, SAP, LinkedIn, and also many smaller brands such as MirambeauAppCare (diabetes management)…

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?

  • Co-Create long form content (blogs, white papers, ebooks, research)
  • Provide a quote for content or news article
  • Share / create a social post
  • Speak at or attend an event
  • Participate in a podcast or webinar
  • Write a product review
  • Participate in online chat (e.g. Twitter chat, Crowdchat, Google Hangout)
  • Create video content

What are your passions outside of work?

I sail a lot and love walking my dog (golden retriever)

What businesses / organisations are you affiliated to?

Babin Business Consulting, MirambeauAppCare, Huawei, Association de Sauvegarde du Site d’Arcachon (ASSA)

What would be the best way for a brand to contact you?