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An Interview with Christopher Isak

by | Dec 3, 2021 | Interviews,

Christopher Isak

Christopher Isak

Founder and Managing Editor at TechAcute

Key Topics:Social Media, IoT, Future of Work, AI, Gaming, Communication, Collaboration, Cloud, Unified Communications, IT Service Management, Leadership, Tea
Location:Frankfurt, Germany

I've started my career in a technical environment that focused on audiovisual and modern collaboration technology. The objective here was to provide clients with work environments that enable them to be as productive and as inspired as possible, including technology that supports this. Recently this also includes aspects of IoT and smart building solutions to ensure offices are ready for the future. I also founded a technology magazine called TechAcute, in which a diverse group of journalists publishes news articles and interesting content about both enterprises as well as consumer and entertainment technology.

How did you get to become an expert in your key topics?

Over a period of many years, I started in a very technical position, then changed my position towards global infrastructure engineering, then service management, later project management, and now I hold a position that is half in sales and half in marketing at my employer GMS. I also manage global projects and marketing as GMS is the German team of the international AV and collaboration technology integrator GPA I joined social media very early and was fortunate enough to make connections to fascinating thought leaders and experts.

What sub-topics are you most passionate about?

Within the field of IoT, I am currently very busy with the digitization of buildings and cities. Using communication technology and hardware sensor equipment in connection to software like apps and data platforms that learn from the gathered data and help to make educated decisions. For the aspect of TechAcute, I am highly interested in tech journalism and mass communication. When you provide data to millions of people, you need to make sure you have solid editorial processes in place to make sure no mistakes happen.

Next to people who read the articles just because they are interested in them, there are also a lot of people who visit our magazine as part of their research for a thesis or for business-related matters. This is why our content always must be correct and fact-checked. It goes without saying that running such a brand also relies on its community and therefore community management is also something I am highly interested in.

Who influences you within these topics?

I get a lot of interesting insight about community management from Geraldine Lee. As far as influencer marketing goes, I look up to Beverley Eve and Chelsea L. Andrews from TechMode. For AV matters I think that Alesia Hendley and Christopher Neto do a great job. For all sorts of technology, may it be DIY, or futuristic, I enjoy the posts of Naomi Wu. For FinTech I get all my news from Chris Garrod and Theo Lau.

What challenges are brands facing in this space?

In space like IoT and cloud, for instance, I think that almost every problem can be solved, but solution providers are not instantly able to tell what problems their clients might have. This is why for brands there has to be a shift from telling the story, to listening to their client’s problems. Then only as a second step, a solution can be designed to solve these problems, because oftentimes a client was not even aware if and how this issue could be fixed.

What do you think the future holds in this space?

I think that compliance plays a big role here. All laws and regulations should be considered and adhered to if a company wants to provide solutions that could be rolled out on a global scale. Technology, including both software and hardware, has to be designed from scratch with legal requirements in mind. If this is the case, IoT solutions for smart buildings or smart cities can truly thrive without worries about things like GDPR and privacy concerned users.

What brands are leading the way in this space?

As far as IoT and smart building software goes I think the solution from Thing-it offers a lot more than many other competitors. I like that they can work with all kinds of technology and don’t require a particular type of hardware to be used. From a sensor hardware point of view, I like the solutions that are part of the EnOcean Alliance because I’m a fan of the energy harvesting tech that allows sensors to use surrounding daylight to operate, so you can skip the battery management or deploy power lines to all required units. It’s a very wide spectrum though and I am confident that there are many great solutions out there and depending on the desired results, the required technology is likely to vary.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Social media campaigns, writing content like articles or whitepapers, attending and reporting about events (digital or physical), and being happy to discuss any ideas with a client.

What are your passions outside of work?

I enjoy all sorts of tea and tea ceremony. I also play video games and stream to relax. To get some good digital detox, I also love to take strolls and go hiking.

What would be the best way for a brand to contact you?

By Email.

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