Founder and Managing Editor at TechAcute
I've started my career in a technical environment that focused on audiovisual and modern collaboration technology. The objective here was to provide clients with work environments that enable them to be as productive and as inspired as possible, including technology that supports this. Recently this also includes aspects of IoT and smart building solutions to ensure offices are ready for the future. I also founded a technology magazine called TechAcute, in which a diverse group of journalists publishes news articles and interesting content about both enterprises as well as consumer and entertainment technology.
How did you get to become an expert in your key topics?
What sub-topics are you most passionate about?
Next to people who read the articles just because they are interested in them, there are also a lot of people who visit our magazine as part of their research for a thesis or for business-related matters. This is why our content always must be correct and fact-checked. It goes without saying that running such a brand also relies on its community and therefore community management is also something I am highly interested in.
Who influences you within these topics?
What challenges are brands facing in this space?
In space like IoT and cloud, for instance, I think that almost every problem can be solved, but solution providers are not instantly able to tell what problems their clients might have. This is why for brands there has to be a shift from telling the story, to listening to their client’s problems. Then only as a second step, a solution can be designed to solve these problems, because oftentimes a client was not even aware if and how this issue could be fixed.
What do you think the future holds in this space?
I think that compliance plays a big role here. All laws and regulations should be considered and adhered to if a company wants to provide solutions that could be rolled out on a global scale. Technology, including both software and hardware, has to be designed from scratch with legal requirements in mind. If this is the case, IoT solutions for smart buildings or smart cities can truly thrive without worries about things like GDPR and privacy concerned users.
What brands are leading the way in this space?
As far as IoT and smart building software goes I think the solution from Thing-it offers a lot more than many other competitors. I like that they can work with all kinds of technology and don’t require a particular type of hardware to be used. From a sensor hardware point of view, I like the solutions that are part of the EnOcean Alliance because I’m a fan of the energy harvesting tech that allows sensors to use surrounding daylight to operate, so you can skip the battery management or deploy power lines to all required units. It’s a very wide spectrum though and I am confident that there are many great solutions out there and depending on the desired results, the required technology is likely to vary.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
Social media campaigns, writing content like articles or whitepapers, attending and reporting about events (digital or physical), and being happy to discuss any ideas with a client.
What are your passions outside of work?
What would be the best way for a brand to contact you?
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