How did you get to become an expert in your key topics?
What topic areas are you most passionate about?
The topic I am most passionate about is dark chocolate. However, within the industry, I am interested in two things. First, seeing where the rubber hits the road as to AI/ML solving real business problems. Second, reminding people that AI, regardless of its huge potential, is still a tool. It is not a panacea, it is not standalone; it is part of larger solutions needed to address business problems.
Which influencers influence you within those key topics?
Having a strong ego and a broad, real world experience, I tend not to have a lot of folks who influence me. If there’s one “standard” influencer I enjoy hearing it is Andrew Ng. As much as he has a strong academic background, he has enough of a real world focus to also regularly talk about AI as a tool. As for a dark chocolate influencer, there’s a little truffle shop not too far from me…
Outside of key topics, who else influences you?
I read so much, and there are so many interesting people talking about things, no individual name comes to mind.
How would you describe your offline influence?
My speaking and writing aren’t offline, and I network and consult almost exclusively online. I’ve occasionally covered company events with my journalist hat, and as a product marketer I’ve given presentations at conferences. That offline, direct communications is similar to my online work, as I focus on bridging the gap between technologists and the business community.
What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?
As I’m focused on looking at where AI & ML are having real impact on business, I’m not interested in being way out front. What academia is doing or which early startups have angel funding isn’t interesting. What I do is receive pitches from early startups, think about what I see as the opportunity in a horizontal or vertical market, see if they have actual clients, and then talk about where they think they’re going. That often gets me looking at things ahead of the business adoption curve.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What brands have you worked with?
I haven’t worked directly with major brands except through work with clients. I have a joint white paper on Nvidia’s site and a ghost written one on Dell’s site. Neither were my clients, but clients of partners and clients.
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be keen to provide a quote for content or news article, share or create a social post, speak at an event, podcast, online chat or a webinar. I am also interested in creating video content, although I am not a video creator.
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.