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Big Data and CX – Most Influential Organizations

by | Feb 11, 2014 | Influencer Lists,

Last week, we published a list of the top individual thought leaders in and around the Big Data and Customer Experience conversation. Using our analysis platform, we analyzed the conversations and interactions around popular customer experience hashtags (#CX, #CXP, #custexp) in the context of the #BigData hashtag in order to surface the most influential individuals on Twitter. This allowed us to map out the network of interactions and visualize the connections between each person to see who has been influencing the conversation (check out the post for a little more background info).

Well, there are also a lot of organizations (brands, research firms, consultancies and associations) out there involved in the Big Data and Customer Experience sector, and we were curious to see how they stacked up against each other – so we’ve done the same thing with them, putting together a network map and ranking of the top 100 to see which companies are driving the conversation and getting their message out there.

Big Data and CX – Top 50 Network Map


Click here for a larger version. Larger, darker nodes indicate a higher degree of influence within the network.

In addition to leading the overall conversation, Oracle has a number of business areas within the top 50 organizations, including @OracleCX (3rd), @oraclesocial (6th) and @OracleAnalytics (34th)**, giving the tech giant a large presence within the debate. Rival IBM comes in fourth via its @IBMbigdata account, while SAP’s @sapcrm account comes in 35th place. Research and analysis firm Forrester, though slightly less influential than Oracle, is more central to the conversation, sitting in the middle of the network with connections to a number of top stakeholders.

**Note: In these situations it is always important to look at whether brand-related accounts (and even seemingly unrelated accounts) such as these may be skewing results through their association, a process we routinely go through for our more in-depth analyses. Though we have left all stakeholders in for the purposes of this list, it is nonetheless interesting to see where related accounts sit within the network map, and the impact they have on the wider conversation.


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RankTwitter HandleNamePageRank (Normalised)
1@OracleOracle100
2@forresterForrester Research93.14
3@OracleCXOracle CX63.8
4@IBMbigdataIBM big data48.29
5@Loyalty360Loyalty 36048.05
6@oraclesocialOracle Social37.54
7@VerintVerint35.24
8@customerthinkCustomerThink29.79
9@CXJourneyCX Journey™29.48
10@thebizcouchTHEBIZCOUCH25.5
11@SDLSDL19.21
12@KANASoftwareKANA Software17.93
13@ParatureParature17.08
14@InsideCXMInside CXM16.78
15@ConstellationRGConstellationR16.56
16@CapgeminiCapgemini15.81
17@voviciVerint VoC15.48
18@PretiumPressPretium Solutions14
19@JPSaundersJP Saunders13.96
20@CallCenterICMIICMI13.5
21@contactproContact Professional13.17
22@NorthridgeGroupNorthridge Group12.38
23@TullioSiragusaTullio Siragusa10.93
24@FonoloFonolo9.96
25@NICE_EnterpriseNICE Enterprise9.6
26@CXAlertCXPro, LLC9.49
27@E2ECustExpAccenture Sales & CX9.31
28@sdlinnovateSDL Innovate9.3
29@TeleperformanceTeleperformance8.19
30@decisionmgtDecisionMgtSolutions7.65
31@CMOAustraliaCMOAustralia7.62
32@confirmitConfirmit7.4
33@IBMWatsonIBM Watson7.38
34@OracleAnalyticsOracle Analytics7.19
35@sapcrmSAP CRM6.56
36@SDLsocialSocial Intelligence6.18
37@24_7_inc[24]76.14
38@qmaticQmatic Group5.42
39@TPDashboardTouchpoint Dashboard5.37
40@EmpirixEmpirix5.22
41@SAPNorthAmericaSAP North America5.2
42@AccentureRetailAccenture Retail5.05
43@McK_MktgSalesMcKinsey Mktg&Sales4.98
44@keepifyKeepify4.98
45@WebhelpUKWebhelp UK4.93
46@ClarabridgeClarabridge4.85
47@SDLlocalizationSDL Localization4.8
48@ideolonewsIdeolo4.8
49@EngageCustomerEngage Customer4.63
50@OracleLatamOracle Latinoamerica4.48

How does your brand compare? Are you moving the needle within the Big Data and CX conversation? Download the full list to find out!


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Don’t forget you can browse through our other lists if you want to see top influencers in areas such as Content Marketing, Education or Big Data in general, or you can visit our Listl.ly page for the latest rankings. Finally, if you want to identify influencers or set up an influencer marketing program for your own brand, then please get in touch
. We’re generally very nice so don’t be afraid.


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Big Data and CX

Top 100 Organisations

Download this free report which reveals the most influential organizations talking about Big Data and CX