Build Your B2B Influencer Marketing BlueprintGet Started

Interview with Katie King

by | Apr 17, 2020 | Interviews, ,

Katie King

Katie King

Key Topics:Artificial Intelligence, Digital Transformation, Marketing, Disruption, Leadership, PR, Women in STEM, Ethics
Location:London, United Kingdom

Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital/business transformation. Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of Zoodikers and AI in Business. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019.

How did you get to become an expert in your key topics?

With 30 years’ marketing expertise, advising some of the world’s biggest brands, I began applying this to my brand. Stepping stones of influence are the key… Conference slots led to me delivering two TEDx talks and becoming a frequent commentator on BBC TV and radio. Having a book published on AI was the game changer.

What topic areas are you most passionate about?

Artificial Intelligence (AI), Business and digital transformation, Marketing, PR and thought leadership Leadership and continuous learning Women in STEM, social mobility and the democratisation of education, Ethics

Which influencers influence you within those key topics?

Rob McCargow at PwC Kay Firth-Butterfield, World Economic Forum Max Tegmark, MIT

Outside of your key topics who else influences you?

My parents are still an inspiration and everyday people I meet in life

How would you describe your offline influence?

I’m a writer, I network at lots of industry events, I’m a regional Chair for the PRCA, I consult clients, I have PR and social media clients (I run Zoodikers, a digital agency).

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

All of the above I also provide clients with consultancy around business transformation.

What’s your best source of information for getting ahead of a story?

FT, Google’s personalised news, BBC tech news feed, Marketing week online, Gartner research.

What brands have you worked with?

M&S, NatWest & RBS, Harrods, Accenture, Arsenal FC, Kingfisher, BT, Orange, Cisco, Huawei

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience? 

  • Share / create a social post
  • Participate in online chat (e.g. Twitter chat, Crowdchat, Google Hangout)

What are your passions outside of work?

Writing a book, Ancestry, Football, Walking my cocker spaniel

What are your passions outside of work?

PRCA Member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI.

What would be the best way fo a brand to contact you?