The Power of Storytelling in B2B Marketing
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
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marketing
2021 B2B Influencer Compensation Report
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
Interview with Asif Razzaq
October 4, 2021
Asif Razzaq is an AI Journalist and Cofounder of Marktechpost, LLC. He is a visionary, entrepreneur and engineer who aspires to use the power of Artificial Intelligence for good.
Asif's...
Interview with Darren Murph
August 11, 2021
Named an “oracle of remote work” by CNBC, Darren serves as GitLab’s Head of Remote. A visionary in organizational design, he works at the intersection of culture, operations, people,...
Interview with Stephanie Atkinson
June 24, 2021
Stephanie Atkinson is a leading executive, thought leader, influencer, marketer, speaker, strategist, analyst, and advisor. She owns and runs CompassIntel.com and vMarque.com, while also serving on...
Interview with Ginger Conlon
May 17, 2021
An award-winning editorial leader who has covered marketing and CX for the majority of her career, Ginger Conlon is currently thought leadership director at Genesys. Additionally, she serves as...
Interview with Jan Matthes
May 6, 2021
Jan Matthes is Chief Product Manager and head of product management in SAP Business ByDesign Cloud ERP. Besides leading the overall strategy he is subject matter expert in various topic like...
Has Twitter’s Flurry of Features Changed the Balance of Power in the Influencer Ecosystem?
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy. If the...
Interview with Peter Tendekayi Chingonzo
March 11, 2021
Peter Tendekayi Chingonzo is an Entrepreneur who is well trained in Project Management, Civil Engineering, Consultancy, Marketing, Technology, Plastic Recycling, Renewable energy among other...
Interview with Jos Creese
March 4, 2021
Jos is an independent consultant and analyst, providing advice to public and private sectors on digital and IT strategies, business risk, marketing and customer service. He also undertakes research...
Part 1 of 2: A Global Study into Tech Employees’ Online Presence & Influence
July 22, 2020
We analyzed 76 Global Tech Firms to discover the employees who have active LinkedIn and Twitter accounts, an audience of over 500 followers and have posted about at least one of the topics listed...
5 Characteristics of an Influential Employee
July 14, 2020
There’s a misconception that an influencer has to be an executive, but they don’t always have to be. Leaders are the most time-poor. They also have the least understanding about social media,...
Interview with Katie King
April 17, 2020
Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital/business transformation. Katie has over 30 years’ of consulting experience and has...
Interview with Helen Yu
March 18, 2020
Helen Yu believes real growth thrives at the crossroads of #tech and #humanity. There, she contends, is where customer loyalty and love thrive. In her former role as Chief Customer Officer, Ms. Yu...
Interview with Matthew Woodward
September 18, 2019
Matthew Woodward runs an award-winning SEO blog that publishes detailed case studies and tutorials that focus on helping people to build and run a successful online business. He started his blog in...
Interview with Jim Marous
September 6, 2019
Named as one of the most influential people in banking and a top 5 financial services and artificial intelligence influencer to follow, Jim Marous is an internationally recognized industry futurist,...
Interview with Jochen Heussner
August 30, 2019
I am the founder of www.planetcompliance.com, a leading platform for analysis and insights on financial regulation and innovation. I also write regularly in different formats and speak at,...
Interview with Alex Jiménez
August 29, 2019
Alex is Chief Strategy Officer at Extractable, a strategic consulting, design and data analytics agency focused on the future of financial services. Extractable consults exclusively with financial...
Build Your Influencer Marketing Strategy in 5 Minutes
August 9, 2019
To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...
Interview with Alvin Foo
August 8, 2019
A senior technology and media executive, Alvin brings more than 20 years of experience in the Asia Pacific across agencies and tech companies with the last 13 years spent in China. As Managing...
Interview with Kevin L. Jackson
August 7, 2019
Kevin L. Jackson is a globally recognized cybersecurity and cloud computing expert. Cited as a “Top 5G Influencer” and “Top 20 Tech Blogger”, he provides digital transformation, education and...
Interview with Olus Kayacan
July 23, 2019
I have the pleasure to work within Institutional Banking, Financial Services and Technology since 22 years and participated to the launch and development of several businesses. I have a solid...
Interview with Conor Coughlan
July 22, 2019
I am senior business professional with over 20 years of experience in the Banking, Technology, Financial Services & Insurance (BFSI) sectors. I am currently a Chief Marketing Officer for a Global...
Interview with Jos Creese
December 20, 2018
With over 30 years IT leadership experience, Jos has held a variety of CIO roles and non-executive director positions. He is a recognised independent analyst and researcher, Past President of the...