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Interview with Jan Matthes

by | May 6, 2021 | Interviews,

Jan Matthes

Jan Matthes

Head of Product Management Cloud ERP SME at SAP

Key Topics:CRM, Sales, Marketing, Service, Cloud ERP, Data Privacy, Mobility
Jan Matthes is Chief Product Manager and head of product management in SAP Business ByDesign Cloud ERP. Besides leading the overall strategy he is subject matter expert in various topic like CRM, mobility, customer analytics, data privacy, and integration to 3rd party marketing, sales and service applications. Before rejoining the SAP Business ByDesign Product Management team, Jan worked as area product owner, driving various topics in SAP CRM and SAP Marketing Cloud. From 2005 until 2012, he defined, designed, and drove various areas in SAP Business ByDesign CRM as a topic owner and product management lead.

How did you get to become an expert in your key topics?

I had the pleasure to work with many innovative businesses. After finishing university I founded a startup which was focused on e-commerce, relationship marketing, websites and CRM applications for mid market companies – which was rather new in the 90s. As we started before and continued after the hype I was driven by understanding and solving business problems of my customers. Joining SAP I could take this experience to a new global level. Suddenly my work became relevant for thousands of companies all over the world.

What sub-topics are you most passionate about?

Embedded CRM, customer analytics, sales collaboration, Insight-to-action, mobility, data privacy.

Who influences you within these topics?

I read blogs and enjoy a lot digesting direct feedback from customers and partners – the good, the bad but also the ugly feedback influences my work a lot.

What challenges are brands facing in this space?

Buzzwords and hypes which are born with the intention to sell more software or service not by solving problems for human beings.

What do you think the future holds in this space?

Power to the people which means: power to the people of our customers and partners or the users of our software.

What brands are leading the way in this space?

Those which are closest to the customers and partners. Those which find ways to listen to them and derive patterns and strategies from the feedback.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Speaking Opportunities, Webinars.

What are your passions outside of work?

My family keeps me running.

What would be the best way for a brand to contact you?

Via my LinkedIn profile.