How did you get to become an expert in your key topics?
I had the pleasure to work with many innovative businesses. After finishing university I founded a startup which was focused on e-commerce, relationship marketing, websites and CRM applications for mid market companies – which was rather new in the 90s. As we started before and continued after the dot.com hype I was driven by understanding and solving business problems of my customers. Joining SAP I could take this experience to a new global level. Suddenly my work became relevant for thousands of companies all over the world.
What sub-topics are you most passionate about?
Embedded CRM, customer analytics, sales collaboration, Insight-to-action, mobility, data privacy.
Who influences you within these topics?
What challenges are brands facing in this space?
Buzzwords and hypes which are born with the intention to sell more software or service not by solving problems for human beings.
What do you think the future holds in this space?
Power to the people which means: power to the people of our customers and partners or the users of our software.
What brands are leading the way in this space?
Those which are closest to the customers and partners. Those which find ways to listen to them and derive patterns and strategies from the feedback.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.