A senior technology and media executive, Alvin brings more than 20 years of experience in the Asia Pacific across agencies and tech companies with the last 13 years spent in China. As Managing Director of Reprise China, IPG Mediabrands’ global digital performance agency, Alvin is leading the team to provide the best-in-class digital solutions for the clients and drive digital strategy and innovation to help brands engage their consumers in the most meaningful and efficient way. Before Reprise, Alvin was the Head of Mobility & Innovation within Omnicom Media Group and the Head of Mobile for Google China.
HOW DID YOU GET TO BECOME AN EXPERT IN YOUR KEY TOPICS?
I had always been fascinated with technology having started my tech journey when the internet started in 1996. I kick started my first tech company in 1997 and developed one of the earliest solutions in VOIP in Asia. Having exited the business in 2006 and moved to China, I had the opportunity to work with some of the best in class companies, covering several emerging tech topics advising our clients what to prepare for the future and how to digitally transform.
WHAT TOPIC AREAS ARE YOU MOST PASSIONATE ABOUT?
Digital Transformation, Emerging Tech, Marketing.
WHICH INFLUENCERS INFLUENCE YOU WITHIN THOSE KEY TOPICS?
OUTSIDE OF YOUR KEY TOPICS WHO ELSE INFLUENCES YOU ?
My Dad who is my biggest influencer.
WHAT ARE YOUR PASSIONS OUTSIDE OF WORK?
Actively promoting Sustainable Development Goals.
HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?
Speaking at conferences, business networking and consulting, organizing my own offline networking events.
IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?
Podcasts, speaking opportunities both offline and online, product innovation, social media sharing.
WHAT BRANDS HAVE YOU WORKED WITH
Mobile World Congress, Slush, CES, Campaign, Mercer, A10 Networks