Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program. Influencer Marketing is on most marketers' radars...

We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...

I currently run Oxygen Media, a performance, results driven digital marketing agency based in Auckland, New Zealand. We have a small dedicated team of digital strategists driven to help and grow our...

Ted Rubin is a leading Social Marketing Strategist, Photofy CMO, Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bia and a principal shareholder until the November...

Matthew Woodward runs an award-winning SEO blog that publishes detailed case studies and tutorials that focus on helping people to build and run a successful online business. He started his blog in...

To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...

Onalytica are proud to announce that we are an official UK Government G-Cloud Supplier. This means that we are eligible to supply our award winning influencer marketing software and professional...

Author, Disruptive Influencer. Consistently recognised as one of the Top20 Digital Marketing Influencers in the world for over 5 years. Rich is a dynamic facilitator capable of asking the different...

Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...

A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were: They are not sure what content they are allowed...

SEO is something that us marketers of small, large and everything in-between organizations, both love and fear. According to HubSpot, up to 90% of traffic originates from search engines, and 64% use...

*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.* The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...

One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...

The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...

MONDAY I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...

Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...

I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.  I’m focused on helping B2B marketers improve revenue performance, communicate results with executive...

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...

The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...

There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...

Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specialising in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs...

We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice...