October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
April 1, 2021
With moves to let influential users publish newsletters, host social audio rooms and paywall exclusive content, Twitter has signalled its intent to stake a claim for the creator economy.
If the...
March 17, 2021
Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.
He founded his website, The Influence Marketer, to share his ideas and...
March 9, 2021
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor and aspirant CX Punk.
He has been growing and...
March 2, 2021
Twitter is the largest microblogging network with more than 330 million monthly active users, which makes it a great platform for spreading your message far and wide and increasing your personal...
February 3, 2021
LinkedIn is the largest professional networking site in the world with over 303 million active users, 40% of which visit the site daily. Many LinkedIn influencers are followed by team leaders,...
November 17, 2020
We are really excited to announce the launch of our research report on the current state and future of B2B influencer marketing, but from the influencers' perspectives, in partnership with TopRank...
November 10, 2020
Less than 10 years ago, ‘Customer Success’ was a new function that replaced old school account management. Fast forward to today, where all SaaS companies typically need Customer Success teams to...
April 21, 2020
Danielle Guzman is the Global Head of Social Media for Mercer. She is a seasoned financial services and insurance industry professional with rich experience in leadership positions spanning product...
April 17, 2020
Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital/business transformation. Katie has over 30 years’ of consulting experience and has...
April 8, 2020
I've been at IBM and in the influencer space since 2016 and I sit within the IBM Systems business unit. IBM is obviously a very huge enterprise and we're divided into a dozen or so different business...
March 26, 2020
With the world in flux and businesses adapting as quickly as they can to new environments, remote working has been the solution for many.
But with the dramatic changes that businesses have...
March 11, 2020
Chloe is part of Lenovo’s communications team. Her mission is to identify fans of the brand and create engaging programmes which brings Lenovo closer to this highly motivated and engaged group of...
March 6, 2020
My role is Global Influencer Marketing Manager for HPE and that means, at the worldwide level, I manage our influencer strategy and execution for influencer marketing activities. So it's my job to...
February 20, 2020
Rani is the Head of Global Employee Advocacy at Adobe. She is passionate about cultivating and nurturing communities and coaching others to do the same. She is currently working across Adobe teams to...
February 14, 2020
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including...
February 14, 2020
Jeff Davis, an international keynote speaker, business consultant, and author of the award-winning book “Create Togetherness” specializes in helping B2B revenue leaders transform the way they...
November 29, 2019
Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years working experience in tourism and the MICE (Meetings, Incentives,...
September 27, 2019
I currently run Oxygen Media, a performance, results driven digital marketing agency based in Auckland, New Zealand. We have a small dedicated team of digital strategists driven to help and grow our...
September 27, 2019
Ted Rubin is a leading Social Marketing Strategist, Photofy CMO, Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bia and a principal shareholder until the November...
September 18, 2019
Matthew Woodward runs an award-winning SEO blog that publishes detailed case studies and tutorials that focus on helping people to build and run a successful online business. He started his blog in...
