Influencer marketing involves a business working with someone important to their target audience. It evolved out of communications and PR and includes things like analyst relations, blogger...

This year, people are going to start moving away from influencer marketing as we know it. Brands are going to be more reluctant to spend money on external influencers to say nice things about them...

Given the nature of what consultancies do and the services that they provide, there is a real need to demonstrate their expertise and thought leadership on social media. Employees are the perfect...

Danielle Guzman is the Global Head of Social Media for Mercer. She is a seasoned financial services and insurance industry professional with rich experience in leadership positions spanning product...

Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital/business transformation. Katie has over 30 years’ of consulting experience and has...

I've been at IBM and in the influencer space since 2016 and I sit within the IBM Systems business unit. IBM is obviously a very huge enterprise and we're divided into a dozen or so different business...

With the world in flux and businesses adapting as quickly as they can to new environments, remote working has been the solution for many. But with the dramatic changes that businesses have...

Chloe is part of Lenovo’s communications team. Her mission is to identify fans of the brand and create engaging programmes which brings Lenovo closer to this highly motivated and engaged group of...

My role is Global Influencer Marketing Manager for HPE and that means, at the worldwide level, I manage our influencer strategy and execution for influencer marketing activities. So it's my job to...

Rani is the Head of Global Employee Advocacy at Adobe. She is passionate about cultivating and nurturing communities and coaching others to do the same. She is currently working across Adobe teams to...

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including...

Jeff Davis, an international keynote speaker, business consultant, and author of the award-winning book “Create Togetherness” specializes in helping B2B revenue leaders transform the way they...

2019 was a big year for influencer marketing, with endless influencer scandals and groundbreaking social media & technology platform developments, everywhere you turned, there was an influencer...

Entrepreneur, public speaker and Past-President of Meetings Professional International in Belgium. With more than 15 years working experience in tourism and the MICE (Meetings, Incentives,...

Do you ever find yourself scrolling through LinkedIn, noticing the marketers that seem to be absolutely smashing it? The ones that always seem on the ball with the latest news and trends, are well...

Influencer marketing strategy is arguably the most important, yet neglected piece of the puzzle when it comes to a successful influencer program. Influencer Marketing is on most marketers' radars...

We are very excited to announce that we have launched an updated Complete Guide to Industry & B2B Influencer Marketing. Influencer marketing is at a stage where it is no longer a "nice to have", but...

I currently run Oxygen Media, a performance, results driven digital marketing agency based in Auckland, New Zealand. We have a small dedicated team of digital strategists driven to help and grow our...

Ted Rubin is a leading Social Marketing Strategist, Photofy CMO, Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bia and a principal shareholder until the November...

Matthew Woodward runs an award-winning SEO blog that publishes detailed case studies and tutorials that focus on helping people to build and run a successful online business. He started his blog in...

To mark the launch of our Influencer Marketing Academy we’ve created an interactive tool to help marketing & PR professionals to create their influencer strategy in just 5 minutes. We’d love for...

Onalytica are proud to announce that we are an official UK Government G-Cloud Supplier. This means that we are eligible to supply our award winning influencer marketing software and professional...

Author, Disruptive Influencer. Consistently recognised as one of the Top20 Digital Marketing Influencers in the world for over 5 years. Rich is a dynamic facilitator capable of asking the different...

Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...