July 8, 2025
Serious question: When did “B2B” become synonymous with “boring”? Or, if that’s too harsh for you, how about “safe”, “expected”, or “standard”?In our industry, it can be...
June 30, 2025
For years, B2B marketers have been laser-focused on one goal: showing up on Google’s first page.But the way we search is changing, and it is changing fast. Traditional search engines are...
June 17, 2025
If we say “TikTok,” what pops into your head? Probably dance trends, GRWM vids, and someone shouting “run, don’t walk!” to the newest brunch spot in NYC. And sure — TikTok did start...
May 31, 2023
A pivotal moment in every customer’s Influencer Marketing journey is finding the right influencer to collaborate with. Discovering new creators on social media has never been easier (only 9% of...
February 15, 2023
With 2023 well underway, we’d like to give you all an update on recent changes to the Onalytica platform, as well as a future-gaze into the new functionalities that users can expect in the first...
February 2, 2023
Times are tough for marketers in 2023. Budget cuts and freezes are a widespread problem and 33% of marketers say that their lack of budget is hindering their ability to create content. While budgets...
December 14, 2022
While 2022 was a busy year for the Social Media & B2B Influencer Marketing space, there has been a lot of uncertainty moving into the next year as a global recession is looming and social media...
November 30, 2022
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
November 29, 2022
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
September 21, 2022
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
May 27, 2022
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung.Like many of you, it feels like decades since I...
May 26, 2022
The Campaigns feature in Onalytica programs is one of our most recent additions to the platform. We created Campaigns in response to a problem we’ve seen crop up regularly for clients – the lack...
May 25, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it’s changed over the past few years. Amardeep Sidhu started...
May 17, 2022
We wanted to shine a light on a few of our team members and get their thoughts on the influencer marketing industry and how they think it's changed over the past few years. First up, Alex Edwards!...
May 12, 2022
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful...
May 4, 2022
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better...
February 14, 2022
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
February 10, 2022
In our latest #OnaChat Twitter Chat, we asked experts about B2B social media and Influencer Marketing in 2022. The conversation focused on what has changed throughout the pandemic, trends that are on...
January 11, 2022
2021 was a busy year for the B2B influencer marketing & social media marketing space, with lots of new updates and features from the social media giants. There were lots of company acquisitions, not...
November 16, 2021
We are delighted to have partnered up with Convince and Convert to produce the 2021 B2B Influencer Compensation Report. The first of its kind, this report sets the standard for how much brands should...
October 21, 2021
Selecting the right influencer with the right audience for a campaign is essential for achieving success. The process of influencer identification is a lot more streamlined now than it used to be....
August 26, 2021
Influencers and thought leaders have a persuasive power both online and offline to impact decision makers. Equally, they usually have large audiences that look up to them for their expertise and...
August 12, 2021
We are living in an age dominated by social media. Most brands have a social presence, and over half of the global population is now on social media. Gone are the days of asking people for their...
June 22, 2021
Becoming an influencer is not a quick process, it takes a long time to build up a reputation for being an expert on a particular topic. It can take years of regularly posting about that topic to...
