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An Interview with Robbrecht van Amerongen

by | Jul 1, 2022 | Interviews,

Robbrecht van Amerongen

Robbrecht van Amerongen

Head of IoT at AMIS Conclusion

Key Topics:Scale IoT solutions, Business development, Industrial IOT, Sustainability with IoT data, Strategic Business and IT alignment, Business case development, troubleshooting, digital transformation
Location:The Netherlands

I try to create the type of world I want to live in. By doing this I help and challenge others to take the next step, and grow. My life motto is derived from the quote of Pippi Longstocking: “I have never tried that before, so I think I should be able to do that.” Knowing I have a team of experts around me who can add to my competencies I know we can do anything. And the past 2 decades I have helped and taken the lead in delivering a large number of innovative and effective digital technology solutions for retail, energy, insurance, public transport, agriculture, government, and the medical industry.

How did you get to become an expert in your key topics?

For the past 22 years, I have always worked between business value and digital technology. My first job involved a large-scale data platform used to automatically detect fraud for insurance companies. My passion is combining business vision with technical knowledge to create valuable solutions. Working on projects that involve the newest technology and most innovative business models. I have been leading the growth of innovative ideas with the help of my team, peers, and partners. At the moment I am focusing on the Industrial Internet of Things (IoT), Smart Grid solutions for energy companies, condition monitoring, and predictive maintenance.

My experience drives from just executing ideas in practice and learning as we go. I try to keep my mind as open as possible and view every new development with enthusiasm and a healthy dose of realism. Then I ask myself: “what will happen when this works? what will we need as the next step when demand explodes and usage grows a thousand times more than anticipated?

I have learned most from the experts in my field who were kind enough to share their time and knowledge and were willing to listen to my questions and uncertainties about technology and market directions. The market develops so rapidly that it is an illusion to pretend to know everything. I have learned most from sharing ideas and concepts with others.

What sub-topics are you most passionate about?

Who influences you on these topics?

Jeff Merritt of the World Economic Forum has shared so many in-depth insights on this topic from an academic and research point of view. Knud Lasse Lueth and his team share very deep and well-informed insight into the maturity of the market of tools and solutions. And of course all the makers and entrepreneurial people who work every day to solve the most complex issues to advance this market.

What do you think the future holds in this space?

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I am always interested in participating in the opportunity to discuss market developments, innovations, and the execution of new ideas to scale-up companies. I am open to any suitable for this such as video interviews, speaking opportunities, podcasts, or a webinar. Feel free to reach out to me online.

What are your passions outside of work?

I enjoy cooking, modern art, nature walks, and the history of industrial revolutions. And of course, visit the world and see interesting new places and meet inspiring people.

What would be the best way for a brand to contact you?

Email me or send me a message on Linkedin.

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