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Business Intelligence: Top Influencers, Brands and Publications

by | Jun 6, 2018 | Influencer Lists,

Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection, integration, analysis, and presentation of business information to improve and optimize decisions and performance. Business intelligence can be used by companies to support a wide range of business choices ranging from basic operating decisions such as product positioning or pricing to more strategic decisions such as priorities and goals.

BI is most effective when it combines external data from the market in which a business operates with internal data from company sources such as financial data. Business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments and to gauge the impact of marketing efforts.


TOP INFLUENCERS

We analysed nearly 1.3M business intelligence posts from 28th May 2017 – 28th May 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top business intelligence influencers segmented by job role. If you want to see who ranks beyond these lists be sure to download the full report by clicking the download button below!

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TOP 10 ANALYSTS IN BUSINESS INTELLIGENCE

RankTwitter HandleNameCompanyInfluencer Score
1@BIScorecardCindi HowsonGartner100
2@rwang0R Ray WangConstellation Research93.42
3@bevelsonBoris EvelsonForrester56.57
4@dhinchcliffeDion HinchcliffeConstellation Research38.64
5@Fisher85MMichael FisherWhitcraft Group21.51
6@rick_vanderlansRick van der LansR20/Consultancy BV21.49
7@DHenschenDoug HenschenConstellation R20.57
8@tpowlasTammy PowlasFairfax Water17.42
9@holgermuHolger MuellerConstellation Research10.68
10@alanlepoAlan LepofskyConstellation Research7.28

 

TOP 5 Business Leaders IN BUSINESS INTELLIGENCE

RankTwitter HandleNameCompanyInfluencer Score
1@schmarzoBill SchmarzoHitachi Vantara100
2@timoelliottTimo ElliottSAP24.78
3@rautsanSandeep RautNIIT Technologies12.96
4@chboursinChristine BoursinLe Groupe La Poste13.1
5@arjenvanberkumArjen van BerkumConclusion19.28

 

Top 25 Entrepreneurs IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence entrepreneurs. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

RankTwitter HandleNameCompanyInfluencer Score
1@howarddresnerHoward DresnerDresner Advisory Services100
2@diverdown1964John WhiteUnlimitedViz Inc11.04
3@weckersonWayne EckersonEckerson Group7.62
4@kpulsKen Puls, FCPA, FCMAExcelguru6.13
5@OttLegalRebelsMarc R Gagné MAPPGagne Legal5.38
6@idigdataJen UnderwoodImpact Analytix3.49
7@itworksPatrick Van RenterghemIT Works3.21
8@micoyukMico YukBI Brainz Group3.15
9@grattonboyDean Anthony GrattonGratton Associates2.26
10@buckleyplanetChristian BuckleyCollabTalk2.07
11@irregularbiRalf BecherTIQ Solutions GmbH2.03
12@gp_pulipakaDr. GP PulipakaDeepSingularity LLC1.94
13@BrentOBrent OzarBrent Ozar Limited1.91
14@GrowUrStartupJonathan AufrayGrowth Hackers1.82
15@cloudpreacherDavid HolmXplorico1.62
16@brianmoranBrian MoranBrian Moran & Associates1.53
17@marcusborbaMarcus BorbaBorba Consulting1.47
18@cwebb_biChristopher WebbCrossjoin Consulting1.4
19@dinisguardaDinis GuardaLifesDNA1.36
20@hyounparkHyoun ParkAmalgam Insights1.27
21@TomUrtisTom Urtis/AtlasAtlas Programming Management Inc1.25
22@MHiesboeckMartin HiesboeckDeber Brand Consulting1.13
23@DBaker007Duane BakerDuane Baker1.06
24@bobehayesBob E. HayesBusiness Over Broadway1.03
25@YwanVanLoonYwan van LoonSTageAfstudeerPortal.nl (S.T.A.P.)0.97

 

 

Top 25 Industry Professionals IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence industry professional. If you want to see who ranks from 1-50 be sure to download the full report!

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RankTwitter HandleNameCompanyInfluencer Score
1@meetduxDux Raymond SyAvepoint100
2@Ronald_vanLoonRonald van LoonAdversitement21.28
3@Rad_RezaReza RadRADACAD20.22
4@marcorusMarco RussoSQLBI14.08
5@YvesMulkersYves MulkersRight Relevance, Inc13.21
6@dbstodderDavid StodderTDWI12.09
7@LouisColumbusLouis ColumbusIQMS11.99
8@GuyInACubeAdam SaxtonMicrosoft10.18
9@PhilSeamarkPhil SeamarkRADACAD7.44
10@knight_devinDevin KnightPragmatic Works6.5
11@cjiqbalChaudhry Javed IqbalBritish Council6.27
12@andi_staubAndreas StaubFehrAdvice5.71
13@MikeQuindazziMike QuindazziPwC5.53
14@antgrassoAntonio GrassoDigital Business Innovation Srl5.53
15@fmarin_ESFernando MarínCIVITAS5.17
16@SteveMillerNYSteve MillerSoftomotive5.15
17@jblefevre60Jean-Baptiste Lefevre #VivaTech2018BNP Paribas4.04
18@simonlporterSimon PorterNGA Human Resources3.8
19@itsAswathAswathIBM3.67
20@DaveRubalDavid Rubal, CISSPDell EMC3.43
21@shawnrogShawn RogersTIBCO Software3.25
22@jenstirrupJen StirrupData Relish Ltd3.16
23@johnlmyers44johnlmyers44Enterprise Management Associates3.13
24@rikwaltersRik WaltersSnapLogic2.71
25@HansMichielscomHans MichielsSmurfit Kappa2.44

 

Top 15 Marketers IN BUSINESS INTELLIGENCE

Below is a list of the top 10 business intelligence marketers. If you want to see who ranks from 1-20 be sure to download the full report!

RankTwitter HandleNameCompanyInfluencer Score
1@iMariaJohnsenMaria JohnsenGolden Way Media100
2@GilPressGil PressgPress24.44
3@ahmedjr_16Jamil AhmedReinforce Lab59.06
4@grattongirlSarah-Jayne GrattonThe Social Skillset35.81
5@pierrepinnaPinna PierreIPFConline31.82
6@EricTTungEric T. TungGo To Marketers20.62
7@GuidoKerkhofGuido KerkhofMicrosoft15.86
8@DioFavatasDionisios FavatasTruth Initiative14.28
9@CharlotteSoc360Thomas L. Clark Jr.Charlotte Social 36013.54
10@RosyCoachingRosyIPFConline14.25
11@jmaloneprJames MaloneMaxima PR8.33
12@IsabellajonesClIsabella JonesWorld Connector11.61
13@JohnGCourtneyJohn G. CourtneyThe Marketing Centre11.73
14@Danish_0786Mohammad KhanBloogle0112.4
15@ThinkersPadPiyush KulshreshthaGutrgoo10.85

 

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online business intelligence conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
Onalytica Business Intelligence Influencers, Brands and Publications Network Map

TOP 50 Brands

Below is a list of the top 50 business intelligence brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@MSPowerBIPower BI100
2@SisenseSisense54.76
3@constellationrConstellation R42.21
4@MicroStrategyMicroStrategy39.91
5@ipfconline1ipfconline40.62
6@7wData7wdata39.82
7@AcuvateAcuvate Software24.15
8@BARC_ResearchBARC21.08
9@GCPcloudGoogle Cloud Platform31.85
10@analyticbridgeData Science Central25.66
11@qlikQlik21.69
12@LookerDataLooker18.59
13@TDWITDWI19.87
14@TIBCOTIBCO Software19.07
15@DataversityDATAVERSITY19.03
16@DeepSingularityDeepSingularity17.27
17@PhocasSoftwarePhocas Software16.49
18@OrcanintellOrcan Intelligence14.27
19@IBMBizAnalyticsIBM Business Analytics15.57
20@JadirectivestwtJA Directives12.38
21@EXPconsultingESEXPconsulting Corp11.31
22@CXPgroupCXP Group11.45
23@BRIDGEi2iBRIDGEi2i Analytics11.76
24@SAPAnalyticsSAP Analytics14.57
25@datanamiDatanami9.8
26@powerpivotproPowerPivotPro8.93
27@Business_AIAI Business10.89
28@Big_SquidBig Squid7.85
29@Technology_AdvTechnologyAdvice8.71
30@LogiNextLogiNext9.24
31@ventanaresearchVentana Research8.4
32@imarketing111Digital Marketing8.3
33@globemarketingMarketing Products8.09
34@UCStrategiesBiz Comm Strategies10.08
35@Treadstone71LLCTreadstone 7120.19
36@Norway888Norway marketing7.08
37@TrifactaTrifacta7.45
38@CapterraCapterra7.64
39@datameerDatameer7.54
40@jamsovaluesmartJAMSO7.97
41@DataRobotDataRobot7.48
42@maprMapR Technologies9.14
43@analyticsonfireAnalytics on Fire7.38
44@clouderaCloudera10.56
45@ESOMARESOMAR8.31
46@MapboxMapbox #explorelocate8.18
47@insightsquaredInsightSquared5.98
48@HitachiVantaraHitachi Vantara6.98
49@ExperianDataLabExperian DataLab6.82
50@trustradiusTrustRadius5.18

TOP 50 PUBLICATIONS

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RankTwitter HandleNameInfluencer Score
1@cmswireCMSWire.com100
2@InformationWeekInformationWeek79.02
3@ZDNetZDNet40.3
4@CIOonlineCIO.com36.5
5@biconnectionsBIconnections31.77
6@ticbeatTICbeat18.3
7@DataScienceCtrlData Science Central16.55
8@TechNativeTechNative14.57
9@DataconomyMediaDataconomy13
10@SmartDataCoSmartData Collective12.08
11@InsightBriefInsightBrief10.48
12@BizAnalyticsTTsBusinessAnalytics7.78
13@DatafloqDatafloq7.53
14@TechRepublicTechRepublic7.39
15@cioreviewCIOReview7.17
16@frenchwebfrenchweb6.46
17@Solution_ReviewSolutionsReview5.94
18@DisruptionHubD/SRUPTION5.42
19@sdtimesSD Times5.18
20@ITWebITWeb News Publication5.02
21@digitaljournalDigital Journal4.3
22@StartUpRealTimeStartUpNews4.26
23@AnalyticsVidhyaAnalytics Vidhya4.23
24@ITProIT Pro4.22
25@sectest9Security Testing4.17
26@HIMSSHIMSS4.09
27@HITpolHealthIT Policy3.9
28@sqlpassPASS3.67
29@AnalyticsWeekAnalyticsWeek3.65
30@dbtrendsDBTA Magazine3.61
31@CStoreNews_C-Store News3.5
32@toptechtickertoptechticker3.27
33@TechNativeWireTechNative Wire3.27
34@HITAnalyticsHealthITAnalytics3.25
35@Primal_DigestPrimal Digest3.11
36@robinsnewswireGlobal News Report3.01
37@fintechnaFINTECHNA2.98
38@odbmsorgodbms.org2.97
39@smartcityfeedSmart City Feed2.97
40@nexusgradoNexus Informática2.79
41@EdGameTecEdTech2.69
42@VizWorldVizWorld.com2.66
43@TechNowOrNeverTech Now or Never2.62
44@BusinessWorldIEBusiness World2.52
45@SMNewsdailySocial Media News2.5
46@TechVisorNLTechVisor2.46
47@IoTJournalIoT Journal2.46
48@BigdAnalyticsBigdata Analytics2.44
49@B2BNewsNetworkB2B News Network2.41
50@InfonomicsTodayInfonomics® Today2.39

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around business intelligence.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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Top Influencers, Brands and Publications

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