MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Cancer Care: Top 100 Influencers and Brands

by | Sep 17, 2015 | Influencer Lists,

There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic, a slightly varied funding plan, but they all have the same ultimate goal – to finally beat cancer. Due to the millions of voices out there we looked at who was driving the most influence on the topic of cancer care, research and fundraising.

Each year, approximately 14 million people around the world learn that they have cancer and of these, 8 million will die. There is research to suggest that a third of cancer related deaths could have been prevented with the appropriate services and technology, and some countries have made great progress in the prevention of such cases.

In the UK, the four most common types of cancer are breast cancer, lung cancer, bowel cancer and prostate cancer. In 2011, these four accounted for over half (53%) of all new cancer cases – which totalled nearly 331,500.

Rate of Breast Cancer Incidences

It is no surprise that there are thousands of organisations campaigning to increase funding on cancer related research and research has vastly progressed with more than half of diagnosed patients surviving for at least ten years – in the 1970s, only a quarter would have. Agendas for these organisations and charities include running campaigns such as the tobacco packaging campaign which is striving towards having plain, standard cigarette packs in order to stop people – especially youths and younger people – from starting a smoking habit.

 Onalytica Cancer Care: Top 100 Influencers and Brands - Smoking Packaging Graphic

At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. This time, we used our software to find the top brands and individual influencers who have been successfully running the message of the importance of cancer research and keeping us up to date on research progression.

MAPPING THE CANCER RESEARCH COMMUNITY

We were interested in seeing which influencers were leading the online cancer research discussion, so we analysed over over 300K tweets matching the following query: (“cancer” AND (“research” OR “researcher” OR “researching” OR “nhs” OR “charity” OR “charities” OR “campaign” OR “campaigns” OR “campaigning” OR “fundraising” OR “fundraiser” OR “fundraisers” OR “therapy”)) OR “cancerresearch” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

What we discovered was a huge community of cancer related influencers and organisations discussing upcoming campaigns and successful fundraising stories. Below you can see a large network map created in IRM showing some of the top influencers talking to each other on cancer related topics. We’ve highlighted Dr Deanna Attai here as she is one of the key connectors driving engagement. It is great to see communities building around those dedicating themselves to the cause.

Capture

 

Below you can see another network map of the online conversation created with our Influencer Relationship Management software IRM. The map below shows the charity Cancer Research UK at the centre and the conversations to and from the other influencers. We can see that there is a lot of conversation between brands and individuals as they work together to support the same cause. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Cancer Care: Top 100 Influencers and Brands - Network Map 1

 

If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Cancer Research.

Be sure to hit the download button below to grab the full report and see who ranks beyond the top 50.

Download Icon

DOWNLOAD THE FULL REPORT

RankTwitter HandleNameInfluencer Score
1@MyID_ResearchMatt Poulton100
2@ElaineSchattnerElaine Schattner90.98
3@blackhoneeHonee90.14
4@bjork5Dave Bjork89.9
5@DrAttaiDr. Deanna Attai84.09
6@NCITedTrimbleEdward Trimble83.9
7@joyogudeJoy Ogude Presenter83.64
8@dougulmanDoug Ulman83.16
9@picardonhealthAndré Picard78.07
10@SherryPollexSherry Pollex72.37
11@Groz_PPhyllis70.02
12@stalesAlicia C. Staley69.36
13@DeborahAlsinaDeborah Alsina68.72
14@geewizzgee1Gina Long68.4
15@CRUKManchesterHannah68.31
16@NikhilwagleNikhil Wagle, MD67.92
17@FollowHeidiFollowHeidi67.77
18@ianstoriesIan D. Moore67.59
19@vickyyyfVicky Forster67.35
20@RAA62Rosemary Albone67.15
21@KentBottlesKentBottles66.99
22@ajpcarrAndy Carr66.84
23@BrendonStilesMDBrendon Stiles66.47
24@abimF1Abi M65.44
25@JillHennessyMPJill Hennessy MP65.03
26@Aiims1742Anirban Maitra64.9
27@RyanNippRyan Nipp, MD64.85
28@CMommyDesignsTiffany63.76
29@teamoncologyNaoto Ueno, MD, PhD63.73
30@MichaelWosnickMichael Wosnick, PhD63.7
31@APTjimmyJimmy Norman63.59
32@abcdiagnosisJo Taylor63.37
33@delythjmorganDelyth Morgan62.96
34@senrobportmanRob Portman61.74
35@whereisdazDr Darren Saunders60.52
36@StaceyABurlingStacey Burling61.37
37@AmandaHaddockAmanda Haddock61.28
38@jgkfanJustin Gaard61.27
39@DrJackieWaltersDr. Jackie Walters60.25
40@corrie_painterCorrie Painter, PhD60.13
41@mtmdphdMike Thompson, MDPhD60.09
42@Haroon_MotaHaroon Mota60.08
43@timdarvTim Darvell59.05
44@Majormac1Robin Holmes58.03
45@DrKhouryCDCDr. Muin Khoury57
46@OphiraGOphira Ginsburg56.94
47@ZawadiNyongoZawadi Nyong’o56.75
48@EvbcuikEmma Anderson56.71
49@TomIarocciTom Iarocci, M.D.56.55
50@melaphukanomaMark Williams56.31

 

TOP 100 Brands

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential organisations such as Cancer Research UK and Anthony Nolan are leading the debate.

Download Icon

DOWNLOAD THE FULL REPORT

RankTwitter HandleNameInfluencer Score
1@CR_UKCancer Research UK100
2@SU2CStand Up To Cancer99.5
3@CancerResearchCancer Research Inst99.19
4@NHApartyThe NHA Party98.51
5@PelotoniaPelotonia98.13
6@AnthonyNolanAnthony Nolan98.11
7@FifthThirdFifth Third Bank97.22
8@theNCINational Cancer Inst96.63
9@macmillancancerMacmillan Cancer96.61
10@RonanFoundationRonan Thompson Fdn95.33
11@breastcancernowBreast Cancer Now95.27
12@OSUCCC_JamesThe James95.19
13@Bowel_Cancer_UKBowel Cancer UK94.78
14@BeClearonCancerBe Clear on Cancer94.03
15@bmsnewsBristol-Myers Squibb93.88
16@metavivorMETAvivor92.54
17@cancersocietyCdn Cancer Society91.07
18@StBaldricksSt. Baldrick’s90.4
19@beatbloodcancerBeat Blood Cancers90.01
20@DanaFarberDana-Farber89.7
21@BCCareBreast Cancer Care89.7
22@sloan_ketteringSloan Kettering89.45
23@raceforlifeRace for Life88.25
24@CLIC_SargentCLIC Sargent88.17
25@AmericanCancerAmerican Cancer Soc87.92
26@GdnVoluntaryGuardian Voluntary87.57
27@AACRAACR86.96
28@NHSEnglandNHS England86.75
29@ASCOASCO86.57
30@AlexsLemonadeAlex’s Lemonade85.53
31@ICR_LondonThe ICR85.48
32@wcrfintWCRF International84.34
33@TheVFoundationThe V Foundation83.82
34@Cancer_ResearchACRF82.69
35@bikeVeloSanoVeloSano81.67
36@CareFlashCareFlash80.59
37@thePMCFPrincess Margaret CF79.31
38@OHSUKnightOHSUKnight78.29
39@OttawaHospitalThe Ottawa Hospital77.79
40@NCIEpiTrainingCancer Epidemiology76.62
41@cancer_walesCancerResearchWales75.62
42@ProstateUKProstate Cancer UK75.58
43@Ludwig_CancerLudwig Cancer75.48
44@CNIO_CancerCNIO Cancer Centre75.29
45@CRUK_PolicyCRUK Policy74.28
46@NCICancerCtrlNCI Cancer Control73.26
47@ClevelandClinicCleveland Clinic70.21
48@MCRCnewsMCRC68.17
49@myoddballsOddBalls67.07
50@NCICancerStatsNCI Cancer Stats66.91

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO
 

 

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around cancer care. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


TAGS

X

CANCER CARE:

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 cancer care influencers and brands