Climate Action: Top 100 Influencers and Brands

The Defining issue of our age

Climate change is the defining issue of our age. The rise in the average temperature of the Earth’s climate system and its related effects is no longer a prediction. Multiple lines of scientific evidence show that our climate system is warming. Climate change is happening right now, and at a faster rate than initially predicted. People are experiencing the significant impacts of climate change, which include changing weather patterns, rising sea level, and more extreme weather events such as storms, floods and droughts. Climate change is disrupting national economies, affecting lives, costing people, communities and countries dearly.

Tackling Climate Change

The landmark Paris Agreement reached at COP21 in December 2015 commits all countries to holding global temperature rise to “well below 2 degrees Celsius”, which will require economy-wide global and national transformations. Rather than being seen as our biggest problem, tackling climate change through climate action is best understood as our biggest opportunity. Transitioning to clean energy will not only reduce our economic risk from climate change, it will also increase the resilience of our infrastructure, protect public health and create job opportunities across regions and sectors of the economy. In construction alone, 800,000 new jobs are expected by 2050. Clean energy is big business!

Mapping the Community

We were very interested in seeing which influencers and brands were leading the discussion around climate action. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for identifying influencers due to its open data policies, we started by extracting over 84K tweets tweets from 2nd September – 1st December 2016 mentioning the key words: “ClimateAction OR Climate Action”. We then added these tweets and accounts into our database, categorised and curated a list of the top 100 influencers and brands ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference) and added into our Influencer Relationship Management software (IRM).

Below you can see a network map of the conversations with the number one influencer Patricia Espinosa C. at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Below you can see another network map created with in IRM showing the number 1 brand UN Climate Action at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here for a free trial!

Topic Analysis

We were interested in seeing which topics were spoken of the most in the context of Climate Action, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January 2016 – 7th February 2017, and counted the number of times various topics were mentioned to create a topic share of voice pie chart:

The most popular topic mentioned in tweets and blogs by the top climate action influencers unsurprisingly is Climate Change with a 33% share of voice. Sustainable Development Goals or SDGs was the 2nd most popular topic among the influencers, receiving 13% of all mentions. The 3rd most popular topic was Cop22 with an 11% share of voice. Climate Action itselft received a 10% share of voice, showing there’s an opportunity for influencers to engage in more discussion around #ClimateAction. Coal received an 9% share of all mentions, illustrating how important it is to shift away from burning coal to create energy. Renewable Energy, Clean Energy and Fossil Fuels all received a similar share of voice (5-6%), followed finally by mentions of Davos and the World Economic Forum (WEF) which both received a 4% share of mentions among the top 100 climate action influencers and brands.

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TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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Rank	Twitter Handle	Name	Influencer Score
1	@PEspinosaC	Patricia Espinosa C.	100
2	@UN_Spokesperson	UN Spokesperson	50.5
3	@HakimaElHaite	Hakima El Haité	37.18
4	@HelenClarkUNDP	Helen Clark	37.05
5	@jpbussmann	Jacob Paul Bussmann	34.61
6	@Nick_Nuttall	Nick Nuttall	18.76
7	@MartinezSoliman	M. Martínez-Solimán	17.22
8	@Anne_Hidalgo	Anne Hidalgo	14.81
9	@topnigel	Nigel Topping	14.16
10	@maxthabiso	Max Thabiso Edkins	13.04
11	@ec_minister	Minister C. McKenna	12.4
12	@cathmckenna	Catherine McKenna	11.37
13	@cassie_flynn	Cassie Flynn	10.21
14	@JochenFlasbarth	Jochen Flasbarth	8.22
15	@KarmenuVella	Karmenu Vella	7.53
16	@CharlieHalesPDX	Charlie Hales	6.67
17	@bertrandpiccard	Bertrand PICCARD	6.54
18	@SustainableAkl	John Mauro	6.36
19	@SasjaBeslik	Sasja Beslik	6.35
20	@ineeshadvs	Neeshad V S	6.33
21	@shokonoda	Shoko Noda	5.59
22	@deodat_maharaj	Deodat Maharaj	5.35
23	@cmfrick	Martin Frick	4.77
24	@rkyte365	Rachel Kyte	4.7
25	@carlvmercer	Carl Victor Mercer	4.52
26	@sarah_robin_	Sarah Robin	4.23
27	@ashamerina	Angelica Shamerina	4.16
28	@JULESguiang	Jules Guiang	4.15
29	@AndreaLearned	Andrea Learned	4.04
30	@ReclaimAnglesea	Andrew Laird	3.99
31	@SaleemulHuq	Saleemul Huq	3.96
32	@jdoeschner	Jürgen Döschner	3.88
33	@OisinCoghlan	Oisin Coghlan	3.84
34	@ErinSchrode	Erin Schrode	3.75
35	@merransmith	Merran Smith	3.59
36	@HeidiCullen	Heidi Cullen	3.38
37	@AnnaLeidreiter	Anna Leidreiter	3
38	@ICLEI_advocacy	Yunus Arikan	2.89
39	@PaulHBeckwith	Paul Beckwith	2.78
40	@dzarrilli	Daniel A. Zarrilli	2.74
41	@StollmeyerEU	StollmeyerAlice	2.66
42	@lauramarsh70	Laura Marshall	2.63
43	@ScheuerJo	Jo Scheuer	2.44
44	@EricHolthaus	Eric Holthaus	2.44
45	@NiliMajumder	Nili Majumder	2.33
46	@camillaborn	Camilla Born	2.26
47	@takvera	John Englart EAM	2.18
48	@renaudmeyer	Renaud Meyer	2.13
49	@AnastasiaEugene	AnastasiaKostomarova	2.07
50	@ManishBapnaWRI	Manish Bapna	1.97

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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Rank	Twitter Handle	Name	Influencer Score
1	@UNFCCC	UN Climate Action	100
2	@UNDP	UN Development	16.72
3	@WorldBank	World Bank	11.17
4	@UNEP	UN Environment	9.27
5	@sciencetargets	ScienceBasedTargets	8.03
6	@Momentum_UNFCCC	Momentum for Change	7.82
7	@UNDPEurasia	UNDP Europe and CIS	7.73
8	@WHO	WHO	7.13
9	@adaptationfund	Adaptation Fund	6.13
10	@theGEF	GEF	5.98
11	@ClimateCLG	Corporate Leaders Gp	5.76
12	@Greenpeace	Greenpeace	5.68
13	@TheCVF	Climate Vulnerable	5.68
14	@FAOclimate	FAO Climate Change	5.01
15	@CANIntl	CAN-International	4.44
16	@BakhodirUNDP	BakhodirUNDP	3.67
17	@UN_PGA	UN GA President	3.64
18	@unredd	UN-REDD Programme	3.59
19	@ClimateKIC	Climate-KIC	3.45
20	@globalcompact	UN Global Compact	3.32
21	@ParisAgreement	Paris Agreement News	3.14
22	@dw_environment	DW – Environment	3.06
23	@UNDPAlbania	UNDP Albania	3.03
24	@MRFCJ	MRFCJ	2.78
25	@RwandaResources	Min Nat Resources Rw	2.75
26	@BeforeTheFlood_	Before The Flood	2.6
27	@FAOKnowledge	FAOKnowledge	2.56
28	@UNDPLaoPDR	UNDP Lao PDR	2.5
29	@prwatch	CMD’s PR Watch	2.19
30	@GreenFundRw	Rwanda Green Fund	2.1
31	@thebteamhq	The B Team	2.03
32	@WorldBankWater	World Bank Water	1.92
33	@BiomimicryInst	Biomimicry Institute	1.88
34	@CCNUCC	ONU Action Climat	1.74
35	@WWFNewZealand	WWF-New Zealand	1.72
36	@ewbuk	EWB-UK	1.7
37	@BenandJerrysIRL	Ben&JerrysIRL	1.69
38	@GreenpeaceAP	Greenpeace Aus Pac	1.67
39	@RisingSign	Healing Inspirations	1.63
40	@UNDPasiapac	UNDP Asia-Pacific	1.59
41	@ConservationOrg	Conservation Intl	1.56
42	@350_PDX	350 PDX	1.46
43	@good	GOOD	1.32
44	@KelloggCompany	Kellogg Company	1.29
45	@EmCollective	Emerson Collective	1.28
46	@ClimateSolver	ClimateSolver	1.27
47	@Global100RE	Global100%RE	1.26
48	@eu2016sk	EU2016SK	1.23
49	@YEARSofLIVING	YEARS	1.18
50	@ALECexposed	ALEC Exposed	1.18

For more insights into the Climate discussion why not check out the blog we co-created with Andrea Learned titled Cities4Climate and C40Cities: The Power of Influencer Engagement. There’s also a great podcast discussion with Andrea and Stephanie Stuckey Benfield (CRO for Atlanta) here. Look out for the next blog in this 3 part series on #Women4Climate coming soon!

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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