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Climate Action: Top 100 Influencers and Brands

by | Feb 7, 2017 | Influencer Lists, ,

The Defining issue of our age

Climate change is the defining issue of our age. The rise in the average temperature of the Earth’s climate system and its related effects is no longer a prediction. Multiple lines of scientific evidence show that our climate system is warming. Climate change is happening right now, and at a faster rate than initially predicted. People are experiencing the significant impacts of climate change, which include changing weather patterns, rising sea level, and more extreme weather events such as storms, floods and droughts. Climate change is disrupting national economies, affecting lives, costing people, communities and countries dearly.

Tackling Climate Change

The landmark Paris Agreement reached at COP21 in December 2015 commits all countries to holding global temperature rise to “well below 2 degrees Celsius”, which will require economy-wide global and national transformations. Rather than being seen as our biggest problem, tackling climate change through climate action is best understood as our biggest opportunity. Transitioning to clean energy will not only reduce our economic risk from climate change, it will also increase the resilience of our infrastructure, protect public health and create job opportunities across regions and sectors of the economy. In construction alone, 800,000 new jobs are expected by 2050. Clean energy is big business!

Mapping the Community

We were very interested in seeing which influencers and brands were leading the discussion around climate action. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for identifying influencers due to its open data policies, we started by extracting over 84K tweets tweets from 2nd September – 1st December 2016 mentioning the key words: “ClimateAction OR Climate Action”. We then added these tweets and accounts into our database, categorised and curated a list of the top 100 influencers and brands ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference) and added into our Influencer Relationship Management software (IRM).

Below you can see a network map of the conversations with the number one influencer Patricia Espinosa C. at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Climate Action Top 100 Influencers and Brands - Network Map Particia Espinosa C.
Below you can see another network map created with in IRM showing the number 1 brand UN Climate Action at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here for a free trial!
Onalytica - Climate Action Top 100 Influencers and Brands - Network Map UN Climate Action

Topic Analysis

We were interested in seeing which topics were spoken of the most in the context of Climate Action, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January 2016 – 7th February 2017, and counted the number of times various topics were mentioned to create a topic share of voice pie chart:
Onalytica - Climate Action Top 100 Influencers and Brands - Topic Share of Voice

The most popular topic mentioned in tweets and blogs by the top climate action influencers unsurprisingly is Climate Change with a 33% share of voice. Sustainable Development Goals or SDGs was the 2nd most popular topic among the influencers, receiving 13% of all mentions. The 3rd most popular topic was Cop22 with an 11% share of voice. Climate Action itselft received a 10% share of voice, showing there’s an opportunity for influencers to engage in more discussion around #ClimateAction. Coal received an 9% share of all mentions, illustrating how important it is to shift away from burning coal to create energy. Renewable Energy, Clean Energy and Fossil Fuels all received a similar share of voice (5-6%), followed finally by mentions of Davos and the World Economic Forum (WEF) which both received a 4% share of mentions among the top 100 climate action influencers and brands.

TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@PEspinosaCPatricia Espinosa C.100
2@UN_SpokespersonUN Spokesperson50.5
3@HakimaElHaiteHakima El Haité37.18
4@HelenClarkUNDPHelen Clark37.05
5@jpbussmannJacob Paul Bussmann34.61
6@Nick_NuttallNick Nuttall18.76
7@MartinezSolimanM. Martínez-Solimán17.22
8@Anne_HidalgoAnne Hidalgo14.81
9@topnigelNigel Topping14.16
10@maxthabisoMax Thabiso Edkins13.04
11@ec_ministerMinister C. McKenna12.4
12@cathmckennaCatherine McKenna11.37
13@cassie_flynnCassie Flynn10.21
14@JochenFlasbarthJochen Flasbarth8.22
15@KarmenuVellaKarmenu Vella7.53
16@CharlieHalesPDXCharlie Hales6.67
17@bertrandpiccardBertrand PICCARD6.54
18@SustainableAklJohn Mauro6.36
19@SasjaBeslikSasja Beslik6.35
20@ineeshadvsNeeshad V S6.33
21@shokonodaShoko Noda5.59
22@deodat_maharajDeodat Maharaj5.35
23@cmfrickMartin Frick4.77
24@rkyte365Rachel Kyte4.7
25@carlvmercerCarl Victor Mercer4.52
26@sarah_robin_Sarah Robin4.23
27@ashamerinaAngelica Shamerina4.16
28@JULESguiangJules Guiang4.15
29@AndreaLearnedAndrea Learned4.04
30@ReclaimAngleseaAndrew Laird3.99
31@SaleemulHuqSaleemul Huq3.96
32@jdoeschnerJürgen Döschner3.88
33@OisinCoghlanOisin Coghlan3.84
34@ErinSchrodeErin Schrode3.75
35@merransmithMerran Smith3.59
36@HeidiCullenHeidi Cullen3.38
37@AnnaLeidreiterAnna Leidreiter3
38@ICLEI_advocacyYunus Arikan2.89
39@PaulHBeckwithPaul Beckwith2.78
40@dzarrilliDaniel A. Zarrilli2.74
41@StollmeyerEUStollmeyerAlice2.66
42@lauramarsh70Laura Marshall2.63
43@ScheuerJoJo Scheuer2.44
44@EricHolthausEric Holthaus2.44
45@NiliMajumderNili Majumder2.33
46@camillabornCamilla Born2.26
47@takveraJohn Englart EAM2.18
48@renaudmeyerRenaud Meyer2.13
49@AnastasiaEugeneAnastasiaKostomarova2.07
50@ManishBapnaWRIManish Bapna1.97

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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RankTwitter HandleNameInfluencer Score
1@UNFCCCUN Climate Action100
2@UNDPUN Development16.72
3@WorldBankWorld Bank11.17
4@UNEPUN Environment9.27
5@sciencetargetsScienceBasedTargets8.03
6@Momentum_UNFCCCMomentum for Change7.82
7@UNDPEurasiaUNDP Europe and CIS7.73
8@WHOWHO7.13
9@adaptationfundAdaptation Fund6.13
10@theGEFGEF5.98
11@ClimateCLGCorporate Leaders Gp5.76
12@GreenpeaceGreenpeace5.68
13@TheCVFClimate Vulnerable5.68
14@FAOclimateFAO Climate Change5.01
15@CANIntlCAN-International4.44
16@BakhodirUNDPBakhodirUNDP3.67
17@UN_PGAUN GA President3.64
18@unreddUN-REDD Programme3.59
19@ClimateKICClimate-KIC3.45
20@globalcompactUN Global Compact3.32
21@ParisAgreementParis Agreement News3.14
22@dw_environmentDW – Environment3.06
23@UNDPAlbaniaUNDP Albania3.03
24@MRFCJMRFCJ2.78
25@RwandaResourcesMin Nat Resources Rw2.75
26@BeforeTheFlood_Before The Flood2.6
27@FAOKnowledgeFAOKnowledge2.56
28@UNDPLaoPDRUNDP Lao PDR2.5
29@prwatchCMD’s PR Watch2.19
30@GreenFundRwRwanda Green Fund2.1
31@thebteamhqThe B Team2.03
32@WorldBankWaterWorld Bank Water1.92
33@BiomimicryInstBiomimicry Institute1.88
34@CCNUCCONU Action Climat1.74
35@WWFNewZealandWWF-New Zealand1.72
36@ewbukEWB-UK1.7
37@BenandJerrysIRLBen&JerrysIRL1.69
38@GreenpeaceAPGreenpeace Aus Pac1.67
39@RisingSignHealing Inspirations1.63
40@UNDPasiapacUNDP Asia-Pacific1.59
41@ConservationOrgConservation Intl1.56
42@350_PDX350 PDX1.46
43@goodGOOD1.32
44@KelloggCompanyKellogg Company1.29
45@EmCollectiveEmerson Collective1.28
46@ClimateSolverClimateSolver1.27
47@Global100REGlobal100%RE1.26
48@eu2016skEU2016SK1.23
49@YEARSofLIVINGYEARS1.18
50@ALECexposedALEC Exposed1.18

For more insights into the Climate discussion why not check out the blog we co-created with Andrea Learned titled Cities4Climate and C40Cities: The Power of Influencer Engagement. There’s also a great podcast discussion with Andrea and Stephanie Stuckey Benfield (CRO for Atlanta) here. Look out for the next blog in this 3 part series on #Women4Climate coming soon!

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

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TOP 100 INFLUENCERS AND BRANDS FOR 2017

Download this free report which reveals the top 100 Climate Action influencers and brands