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Interview with Gerson Rolim

by | Mar 27, 2021 | Interviews,

Gerson Rolim

Gerson Rolim

Founder & CEO at Intellimetri

Key Topics:Innovation, Internet of Things, Artificial Intelligence, Blockchain

Specialist in Digital Economy and disruptive technologies, working since 1993 in Technological Innovation, I am founder & CEO of Intellimetri, founder & Board Member of Observatore and Vecto Mobile, and Communication and Marketing Director of (Brazilian Digital Economy Chamber). I'm also a member of the PCI SSC Brazilian Advisory Board.

I have a MBA at FDC (Dom Cabral Foundation), master in Computer Networking and BA in Computer Technology by UCB (Catholic university of Brasilia).

Influencer, I am one of the pioneers of Brazilian Internet, having connected the first public and private networks. I contributed for the development of the first projects of eCommerce in Brazil, in the middle of 90s.

How did you get to become an expert in your key topics?

I started with my interest in data science, when I was still a student at the university. I deepened my knowledge with readings, courses and performance in the IT market in the last 28 years. I ended up falling in love with innovation and the areas I defend.

What topic areas are you most passionate about?

I am passionate about innovation. Not just for the technology innovation, but for the innovation that leads to disruptive movements in all areas. This ended up leading me to deepen and understand the applications of technologies like the Internet of Things, Artificial Intelligence and Blockchain.

Innovation can really change the world, but not any kind of innovation. We need to be critical of what we define as innovation. We need to identify what is shallow, meaningless and exhaustive, and highlight what is deep and transformative in innovative initiatives. The problem is that it is very tempting to mix superficial innovation with deep innovation. Nowadays few people criticize innovation, and we need more critical minds that have the courage to question and disagree with something supposedly innovative just because it comes from a recognized brand or company.

Which influencers influence you within those key topics?

Mike Quindazzi in AI, Blockchain, deep learning, big data, and innovation.

Ronald van Loon in Marketing, Big Data, IoT, Machine Learning, predictive analytics.

Antonio Grasso in AI, big data and innovation.

Imtiaz Adam in AI .

Spiros Margaris in Blockchain and AI

Outside of key topics, who else influences you?

Gustavo Caetano, CEO Sambatec. Marcelo Pimenta, Sebrae/Self made man. Flavio Augusto da Silva, WiseUp founder. Ícaro de Carvalho, o Novo Mercado. Evan Kirstel, Marketing.

How would you describe your offline influence?

Being a pioneer in eCommerce in Brazil and given my knowledge of the global e-commerce sector, including trends and innovation, I am often asked to contribute in articles in newspapers and magazines and for TV reporting that deal with the e-commerce and technology markets. Due to my knowledge in the development of solutions based on IoT, Artificial Intelligence and Blockchain, I am invited to speak at national and international events, mainly in Latin American.

What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?

I would say I’m a Twitter lover. When it comes to keeping up with trends and the latest innovation, Twitter is my favorite medium. Not only for its dynamism, but for the amount of quality information that circulates on this network. I also follow many professionals on Linkedin, who share knowledge through their posts, articles and newsletters.

In addition to social media, I follow business and technology publishing sites, such as Exame, Valor, Wired, HSM, CIO Magazine, Harvard Business Review, Harvard Technology Review, The Wall Street Journal, Folha de S. Paulo, UOL and Estadão, only to name a few.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I am open to collaboration in any project related to my areas of interest or activities that share the values I defend. The formats that call my attention the most are podcasts, webinars, speaking opportunities, product innovation, and videdo interviews.

What brands have you worked with?

As an executive, I’ve already worked with Microsoft, Oracle, Warner, Sony, Disney, Fox, Turner, Cargill, Unilever, P&G, Mercado Livre, UOL PagSeguro, Wirecard, Worldpay, Visa, Mastercard, Amex, Cielo, Rede, Itaú, Pepsico.

But as an influencer, I’m a newbie. I’m acting an Digital Economy information source for the press.

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?

I would be happy to provide a quote for content or news article, co-create long form content, participate in an event, podcast, webinar or an online chat.

What are your passions outside of work?

Traveling, camping, drink & food (mostly wine and barbecue), reading and spending time with my wife and son.

What would be the best way for a brand to contact you?

Via email.