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Sponsors at the Rio 2016 Olympics: Top 100 Influencers and Brands

by | Sep 7, 2016 | Influencer Lists,

The Olympics is a momentous event, historically uniting the world and evoking competitive streaks amongst even the most timid since 776 BC in Athens. Given that it only happens every 4 years, the excitement pre, during and post is overwhelming across social media. You don’t even have to be sporty, or understand the rules of the events to watch and pay an interest; a mere sudden wave of patriotism will usually suffice. Whether you’re an avid fan of watching track and field events, anything on a bike, or involving a pool; there’s something for everyone. The Rio 2016 Olympics saw some historic moments such as Team GB coming 2nd, in front of China with 67 medals in total; Laura Trott becoming the most successful British Female Olympian in history; Usain Bolt achieving his ‘trippe-tripple’, and Mo Farah with his ‘double-double’. The Olympics isn’t just a time for the ordinary 9-5 worker to enjoy; brands jump at the opportunity to be associated with such an event. With this said, we thought it would be really interesting to do some research and analysis into who the top 100 brands and influencers were, in the discussion of the Olympics in relation to the sponsors:

Onalytica - Sponsors at the Rio 2016 Olympics Top 100 Influencers and Brands Sponsors Logos


TOPIC ANALYSIS

We were interested in seeing which sponsors were spoken of the most, in the context of the Rio 2016 Olympics, so we analysed the top 100 influencers’ tweets and blogs from 7th August –  29th August 2016 and the number of times in which each brand was mentioned, in association with the Olympics. To demonstrate this we have created a share of voice pie chart, with the top 10 brands.

Sponsors at the Rio 2016 Olympics: Top 100 Influencers and Brands - Topic Share of Voice

At #1 is the IT services corporation Atos with an impressive 28% share of voice, behind them at #2 with a considerable gap is the car manufacturer Nissan with 20%, followed by the tech giant Samsung at #3 with a 13% share of voice. The telecom company Claro was at #4 with 11% and the mass media group Globo in #5 with 9%. Visa was at #6 with a 6% share of voice, Coca-Cola were #7 with 4% and GE, Skol and Panasonic finish at joint #8 with 3%each.


TOP YOUTUBE ADVERTS AT RIO2016

With the Olympics now being behind us, we’ve got some YouTube ads below, to light that nostalgic Olympic flame inside you. YouTube offered many companies the option to get their videos out in advance with the aim of ensuring more views during the barrage of the Olympics itself. The top trending ads on YouTube based on views (as of 6th Sept) were:

1.Samsung29,903,849 views
2.P&G22,039,156 views
3.Skol3,300,875 views
4.Visa2,619,818 views
5.Nissan2,024,266 views
6.Claro364,910 views
7.Coca Cola192,229 views
8.Bridgestone15,163 views
9.Atos7,268 views
10.Panasonic4,957 views

MAPPING THE COMMUNITY

We were very interested in seeing which brand and individuals were leading the discussion around the official Olympic hashtag #Rio2016, whilst mentioning the sponsors, so we analysed  tweets over the time frame of the Olympic tournament, mentioning the key words: (Rio2016 OR Olympics) AND (Coca-Cola OR Atos OR Bridgestone OR Dow OR GE OR Macdonalds OR Omega OR Panasonic OR P&G OR Samsung OR VISA OR Bradesco OR Correios OR CLARO OR Embratel OR Nissan OR Aliansce OR ApexBrasil OR Cisco OR Estácio OR EY OR Globo OR Sadia OR Qualy OR Skol OR Latam OR 361). We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands- as you’d expect with such a momentous event. Below you can see a network map of the online conversation with the the #1 influencer Usain Bolt at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica- Sponsors at the Rio 2016 Olympics Top 100 Influencers- Usain Bolt

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number #19  brand Atos at the centre and all the conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

 Onalytica - Sponsors at the Rio 2016 Olympics Top 100 Influencers - Atos


TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers around the Rio 2016 Olympics. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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RankTwitter HandleNameInfluencer Score
1@usainboltUsain St. Leo Bolt100
2@AshtonJEatonAshton Eaton25.5
3@btheiseneatonBrianneTheisen-Eaton24.91
4@somerhIdrThiely17.24
5@norivalncfrjNorival Corrêa da Fo15.39
6@missyfranklinMissy Franklin13.33
7@NesterTweetsRicardo Nester8.91
8@JohnLegereJohn Legere8.65
9@AngelAlessandraAlessandra Ambrosio8.62
10@TeamRealitysBRGiovanne8.47
11@lapenahelio de la peña8.45
12@whinderssonWhindersson8.42
13@MiriamLeitaoComMíriam Leitao.com7.92
14@TheRealBuzzBuzz Aldrin7.64
15@dinhoaugusttoDinho7.11
16@akwyzAntonio Santos6.89
17@grokiwO Amor é Lindo!6.65
18@naosalvoNao Salvo6.54
19@BrazAlmeidaSinval6.25
20@marianapajonMariana Pajon5.92
21@GLaraLopezGerardo Lara5.9
22@fabriciomoraes9fabricio moraes5.6
23@Palomo_ESPNFernando Palomo5.52
24@marshawrightReal Marsha Wright5.39
25@esantilliElisa Santilli5.27
26@raphaelscostarjRaphael Costa5.05
27@VHMokVíctor Hugo Morales5.02
28@EdicarloDosEdicarlo4.38
29@Chris_BlancoSChristian Blanco4.23
30@AraujovivianneViviane Araujo4.11
31@monterocnnCarlos Montero4.07
32@oliveiraMarcioMarcio Oliveira4.06
33@10gonzagaGonzaga3.96
34@AguinaldinhoGui3.92
35@ruhanirabinRuhani Rabin3.88
36@evankirstelEvan Kirstel3.88
37@lorenridingerLoren Ridinger3.75
38@innoFPinheiroFrancisco Pinheiro3.7
39@bebeto7Bebeto3.6
40@RossinnhaaRosinha3.53
41@wyshynskiGreg Wyshynski3.39
42@grattonboyDean Anthony Gratton3.32
43@debraruhDebra Ruh3.32
44@Leo_BalmantLeonardo Balmant3.31
45@pqpvocesLucas3.29
46@kingofpaymentsChristopher Danvers3.27
47@London_LadyLisa Pattenden3.22
48@jhpelaezJorge Hernán Peláez3.19
49@u_morgenUrsula Morgenstern3.14
50@GKellyGBernardoKelly GB3.08

 

TOP 100 BRANDS

We also looked at all the brands  engaging on Twitter to bring you a list of the top brands talking around the Rio 2016 Olympics. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in data security.

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RankTwitter HandleNameInfluencer Score
1@mashableMashable100
2@TechCrunchTechCrunch86.54
3@VisaVisa77.6
4@RedeGloboGlobo41.55
5@businessBloomberg40.56
6@g1G140.24
7@ClaroBrasilClaro Brasil38.42
8@Rio2016Rio 201631.76
9@vergeThe Verge29.56
10@adageAd Age25.49
11@XHNewsChina Xinhua News25.06
12@MeridianoTVMeridiano23.12
13@mundodeportivoMundo Deportivo20.11
14@mediotiempoMedioTiempo18.51
15@UOLNoticiasUOL Notícias17.84
16@DiarioOleDiario Olé17.18
17@AdweekAdweek16.98
18@LATAM_BRALATAM Brasil15.2
19@AtosAtos14.93
20@lafmLA F.m.14.77
21@radiojovempanJovem Pan13.71
22@mkdirectoMarketingDirecto.com13.14
23@panasonicPanasonic Corp.12.28
24@ZDNetZDNet12.11
25@jornalextraJornal Extra11.64
26@citizentvkenyaCitizen TV Kenya11.16
27@MarketingUKCampaign: Brands11.12
28@ClaroSportsClaro Sports10.8
29@mashbusinessMashable Business10.13
30@UOLEsporteUOL Esporte10.04
31@EYnewsEY9.91
32@GEHealthcareGE Healthcare9.68
33@PanasonicUSAPanasonic USA9.29
34@TheDrumThe Drum9.16
35@ClaroPeruClaro Perú8.71
36@MarketingWeekEdMarketing Week Mag8.61
37@witnessorgWITNESS8.07
38@strategiesStrategies8
39@GEAviationGE Aviation7.85
40@portalbrasilPortal Brasil7.78
41@StartUpRealTimeStartUpNews7.63
42@CampaignmagCampaign7.19
43@Ohio_DigitalOhio Digital6.95
44@Brasil2016Brasil 20166.86
45@creativitymagCreativity Editors6.83
46@omegawatchesOMEGA Watches6.7
47@modareformaReforma Moda!5.94
48@portalMSNMSN Brasil5.73
49@DownGoesBrownDown Goes Brown5.71
50@UnoNoticiasUno TV5.46

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the Rio2016 Sponsors.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.


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SPONSORS AT THE RIO 2016 OLYMPICS:

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 Sponsors at the Rio 2016 Olympics influencers and brands