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Digital Transformation: Top 100 Influencers, Brands and Publications

by | Mar 7, 2018 | Influencer Lists,

Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a business is to improve operations and how they deliver value to customers, employees, suppliers, partners and stakeholders. This can often necessitate a cultural change and a change in leadership in order to encourage innovation and new business models.

One forecast by IDC predicted that worldwide spending on digital transformation technologies is expected to rise to nearly $1.3 trillion, an increase of 16.8% over the $1.1 trillion spent in 2017. The manufacturing industry is expected to see a large proportion of this investment. Other industries that are also forecast to see significant investment include professional services and transportation. The industries that are expected to see the greatest level of growth are Construction, Retail and Healthcare.

With efficiency, profitability and improved customer experience at its core, digital transformation is an essential part of every organisation’s strategy. For that reason we were compelled to conduct this research identifying the top social influencers, brands and publications driving the digital transformation conversation. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with digital transformation on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content.


TOPICAL ANALYSIS

We were really interested in seeing which topics received the most attention among the digital transformation community, so we analysed all the conversations among the top influencers from 1st January – 8th March 2018 and measured the frequencies of all the keywords used in order to create this word cloud:
Onalytica Digital Transformation 2018 Top 100 Influencers, Brands and Publications Word Cloud

Conversations around digital transformation can be broad in nature; varying in content depending on the type of industry being discussed as well as the subject discussing it. Nonetheless, we find there are recurring themes within the social activity of the top brands, influencers and publications engaging on the topic. At the forefront of the conversation are the tools and processes involved in the digitisation of industries; mentions of artificial intelligence and machine learning practices are deeply embedded in discussions and build the foundations for wider debates on the future of digital transformation.

However, there are also themes which are less broad in nature standing out in the top conversations. Bitcoin, for example, has been a prominent topic of focus for influencers as its blockchain technology is seen to have partly solved some of the immediate issues of digital economies. This brings about another key theme that defines the social conversations around digital transformation, which is centred around digital and cyber security. Influencers engage on debates around current data security among tech leaders, organisations and cloud platforms such as AWS and Azure.

Finally, the digital transformation community is defined by its readiness to engage offline as well as online. This is demonstrated by the various events which stand out in the wordcloud; which include the recent CES event which took place in Las Vegas as well as the World Economic Forum’s annual meeting and the Mobile Word Congress.


TOP 100 INFLUENCERS

Below is a list of the top 50 digital transformation influencers. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameCompanyInfluencer Score
1@satyanadellaSatya NadellaMicrosoft100
2@briansolisBrian SolisAltimeter95.47
3@rwang0R Ray WangConstellation Research92.21
4@dhinchcliffeDion HinchcliffeConstellation Research77.25
5@TheEbizWizardJason BloombergIntellyx72.34
6@schmarzoBill SchmarzoDell EMC66.48
7@MikeQuindazziMike QuindazziPwC65.64
8@Bob_HetuRobert HétuGartner60.86
9@TamaraMcClearyTamara McClearyThulium56.46
10@danielnewmanUVDaniel NewmanFuturum Research53.05
11@timoreillyTim O’ReillyO’Reilly Media52.08
12@antgrassoAntonio GrassoDigital Business Innovation Srl50.35
13@Timothy_HughesTim HughesDigital Leadership Associates49.37
14@ValaAfsharVala AfsharSalesforce44.53
15@JimLundyJim LundyAragon Research42.88
16@Ronald_vanLoonRonald van LoonAdversitement39.36
17@rautsanSandeep RautNIIT Technologies35.89
18@mkrigsmanMichael KrigsmanCXOTALK33.54
19@iSocialFanzBrian FanzoiSocialFanz33.27
20@Fisher85MMichael FisherWhitcraft Group32.92
21@JimMarousJim MarousDigital Banking Report31.7
22@fgensFrank GensIDC31.44
23@PetiotEricEric Petiot2 startups31.01
24@psb_dcTheodora LauUnconventional Ventures29.15
25@fjeronimoFrancisco JeronimoIDC29.07
26@caspenderAndrew SpenderGartner28.64
27@cloudpreacherDavid HolmXplorico27.65
28@marksmithvrMark SmithVentana Research27.07
29@WSWMUCWilko S. Woltersd2twelve26.25
30@Tiffani_BovaTiffani BovaSalesforce25.68
31@holgermuHolger MuellerConstellation Research24.76
32@dez_blanchfieldDez BlanchfieldStarboard IT24.64
33@matteastwoodMatt EastwoodIDC24.58
34@KirkDBorneKirk BorneBooz Allen Hamilton24.57
35@LouisSergeLouis-Serge Real del SarteYLFLY24.29
36@jblefevre60Jean-Baptiste LefevreBNP Paribas23.94
37@bryankramerBryan KramerPureMatter23.77
38@SpirosMargarisSpiros MargarisMargaris Advisory23.63
39@guzmandDanielle GuzmanMercer23.3
40@GlenGilmoreGlen GilmoreGilmore Business Network22.14
41@simonlporterSimon PorterThe Workforce Institute21.88
42@BrunoGebarskiBruno GebarskiVision 202121.84
43@2morrowknightSean GardnerWorld Communication Forum19.54
44@helene_wpliHelene LiBNP Paribas19.39
45@NigelFenwickNigel FenwickForester19.31
46@geoff_deweaverGeoff De WeaverGeoff De Weaver Inc.19.15
47@adamsconsultingDiana AdamsAdams Consulting Group18.78
48@jill_rowleyJill RowleyMarketo18.45
49@akwyzAntonio Vieira SantosAtos17.65
50@sbmeunierSebastien MeunierChappuis Halder & Co.17.22

 

 

MAPPING THE COMMUNITY

Below you can see a network map of the online digital transformation conversations showing the number two influencer Brian Solis at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica Digital Transformation 2018 Top 100 Influencers, Brands and Publications Network Map Brian Solis

Below is another network map of the digital transformation conversation showing the number one brand IDC at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica Digital Transformation Top 100 Influencers, Brands and Publications Network Map IDC


TOP 100 Brands

Below is a list of the top 50 digital transformation brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@IDCIDC100
2@MicrosoftMicrosoft80.21
3@McKinseyMcKinsey & Company79.86
4@McKinsey_MGIMcKinsey Global Inst76.05
5@Five9Five967.66
6@Gartner_incGartner65.39
7@SAPSAP62.46
8@forresterForrester51.8
9@AccentureAccenture47.99
10@IBMIBM41.58
11@DellEMCDell EMC39.8
12@OracleOracle36.76
13@IDC_EMEAIDC EMEA33.5
14@VMwareVMware30.58
15@ipfconline1ipfconline30.49
16@SAPLeonardoSAP Leonardo30.3
17@CiscoCisco26.72
18@CloudExpoCloudEXPO ®25.62
19@UtarSystemsUtarSystems23.06
20@PwCPwC22.72
21@GE_DigitalGE Digital22.27
22@MSFT_BusinessMicrosoft in Business20.46
23@constellationrConstellation R20.26
24@CapgeminiCapgemini19.95
25@HPEHPE17.28
26@HuaweiHuawei Technologies16.85
27@DellTechDell Technologies16.72
28@makeinindiaMake in India16.33
29@MITSloanMIT Sloan School of Management16.18
30@AccentureTechAccenture Technology14.4
31@MuleSoftMuleSoft14.27
32@nokiaNokia14.22
33@WiproWipro Limited14.16
34@InsightBriefInsightBrief13.37
35@radiusRadius13.34
36@ThingsExpo@ThingsEXPO13.27
37@AccentureACTIVEAccentureInteractive13.11
38@AtosAtos13.09
39@MIT_CISRMIT CISR13.01
40@altimetergroupaltimetergroup12.56
41@WiproDigitalWipro Digital12.25
42@SiemensSiemens12.19
43@SAPHybrisSAP Hybris11.88
44@CognizantCognizant11.75
45@FinancialBrandThe Financial Brand11.69
46@EYnewsEY11.58
47@TVSNextTVS Next11.34
48@pegaPegasystems10.9
49@AppianAppian10.67
50@OvumOvum10.39

 


TOP 100 PUBLICATIONS

Below is a list of the top 50 digital transformation publications. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@CIOonlineCIO.com100
2@mitsmrMITSloan Mgmt Review81.14
3@ZDNetZDNet62.84
4@AdweekAdweek47.64
5@TechNativeTechNative47.54
6@TechRepublicTechRepublic40.43
7@EconomicTimesEconomicTimes34.79
8@stratandbizstrategy+business33.98
9@MSFTnewsMicrosoft News33.65
10@TimesNowTIMES NOW33.24
11@digitalistmagDigitalist Magazine29.5
12@IncInc.27.1
13@SAPPHIRENOWSAPPHIRE NOW26.12
14@ComputerWeeklyComputerWeekly25
15@vmwarenewsVMware News19.93
16@vmblogVMBlog19.86
17@IoTJournalIoT Journal18.7
18@awwebinarsAdweek Webinars18.06
19@InformationAgeInformation Age16.66
20@cmswireCMSWire.com16.23
21@forbes_indiaForbes India15.83
22@CMO_comCMO.com13.72
23@TechNativeWireTechNative Wire13.16
24@socialmedia2daySocial Media Today12.22
25@fintechnaFINTECHNA12.12
26@EntMagazineMEEntrepreneur ME11.36
27@HPE_NewsHPE News10.99
28@ClickZClickZ10.78
29@itknowingnessIT Knowingness10.66
30@orangebusinessOrange Business Services10.18
31@Irish_TechNewsIrish Tech News10.04
32@cfoCFO9.65
33@Which50Which-509.32
34@SAPhightechSAP High Tech9.01
35@MarketingWeekEdMarketing Week8.99
36@digitaljournalDigital Journal8.9
37@TheIoTInternet of Things8.17
38@CIOInsightCIO Insight8.07
39@TechEconTech Economy7.77
40@cbronlineCBROnline.com7.61
41@whartonknowsKnowledge@Wharton7.6
42@siliconrepublicSiliconRepublic7.27
43@CStoreNews_C-Store News6.94
44@enieni.com6.67
45@CIOdiveCIO Dive6.42
46@FinextraFinextra6.24
47@SupplyChainDSupply Chain Digital6.08
48@elearnindustryeLearning Industry6.01
49@TheManufacturerThe Manufacturer5.63
50@itworldcaIT World Canada5.54

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the future of energy.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they are refenced by other influencers). If you want to learn more, please read our article that outlines How to identify your target influencers.

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Digital Transformation 2018

Top 100 Influencers, Brands and Publications

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