Executive Producer & Writer at Craine Communications Group
How did you get to become an expert in your key topics?
What sub-topics are you most passionate about?
Process improvement and digital transformation (in the real world).
Who influences you within these topics?
What challenges are brands facing in this space?
The biggest challenge is matching technology capabilities with real world process improvements. Customers and users still struggle to cross the gap between what is possible and what is practical and doable.
What do you think the future holds in this space?
What brands are leading the way in this space?
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
I’m a guitarist and recording artist.
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ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.