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An Interview with Ralf Ladner

by | Dec 2, 2021 | Interviews,

Ralf Ladner

Ralf Ladner

Editor in Chief at CES Netzpalaver.

Key Topics:Cloud Computing, Cyber Security, Datacenter, Business Continuity, Unified Communications, Mobile Communication, Digital Transformation.
Location:Munich, Germany.

As editor-in-chief of the magazines PC-Netze/Datacom, Network-Computing, and Funkschau for many years, Ralf Ladner has been an excellent expert on the evolution of IT and network technology, its players, and the international market for more than 30 years. In Netzpalaver, he has bundled his experience and competencies regarding the evaluation of new technologies, their importance for users and the corresponding communication across all relevant social media channels. Today, the IT and social media portal is a leading provider of information in the environment of IT, cloud, security, datacenter, telecommunications, and digitalization. In this fields Ralf Ladner is a recognized thought leader in the German-speaking market and is listed among the top 100 international influencers by several relevant institutions.

How did you get to become an expert in your key topics?

I was editor-in-chief of leading IT magazines in the German market for more than 30 years, such as Datacom, Network Computing, and Funkschau. In addition, I was president of Network Group Germany for many years and a board member of the Competence Center for Security in Bavaria. In short, I have been technically and commercially active in the IT market for more than 30 years and have always had my finger on the pulse.

What sub-topics are you most passionate about?

Currently, of course, cybersecurity, because it has a massive impact on all other topics, especially digital transformation. The same applies to the numerous new, disruptive technologies and how they strengthen or change existing ecosystems, platforms, networks, and IT in general. In addition to that the political changes and ambitions such as Gaia-X.

Who influences you within these topics?

Analysts and market researchers, as well as the large community of fellow influencers.

What do you think the future holds in this space?

The market remains characterized by the evolution of technologies in all areas. In some segments, however, this evolution has become very rapid. Nevertheless, all mainstream technologies must fit into the rapidly emerging platform ecosystems and be available as “Everything as a Service Everywhere”. AI Engineering, Hyper Automation, Internet of Behaviour or Total Experience are topics that companies have to face.

What brands are leading the way in this space?

In the mainstream cloud environment, Amazon, Microsoft, and Google are leading the way. Datacenter operators such as Equinix, Lumen, NTT, and the countless managed service providers create the basis and build on established technology providers. In the end, however, it will always be startups that lead to ground-breaking changes with fresh ideas. It is an essential part of our work to recognize these, observe them, and create a platform for them to communicate.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Netzpalaver offers omnichannel communication for market participants who contribute substantially to the development of technologies and their use. The strength of Netzpalaver lies in a multi-media concept that is able to get the message to the relevant target group using the appropriate means. One example is videocasting, short and crisp interviews on a specific topic. As a result of this and enriched with the technical know-how of our associates, the 101 series was created: E-books and printed books that can be used for customer acquisition and retention, and also for SEO optimization and backlinks via Amazon and others. For this purpose, Netzpalaver produces 101 2-minute videos with questions and answers on the specific topic, which are played out several times via all-important social channels over 6 months. An ideal format for vendors who want to continuously expand their follower base in a short period of time.

What are your passions outside of work?

My passion is to move things forward – However, the weekend belongs to the family – mostly…

What would be the best way for a brand to contact you?

By Email and Social Channels.

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