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MWC 2016: Top 100 Influencers and Brands

by | Mar 16, 2016 | Influencer Lists,

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.

This is what some of the top influencers had to say about the event:

Onalytica - MWC16 Top 100 Influencers and Brands Sebastian AnthonySebastian Anthony – Editor of 

“At MWC, the trend from the last few years continued: the event is becoming less about flagship mobile devices, and more about emerging tech trends. Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. These trends may not quite crystalise this year, but certainly within the next 24 months. There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services. People forget that that’s where Huawei, Nokia, and these other giants make most of their money: selling networking equipment to carriers.”

Onalytica - MWC16 Top 100 Influencers and Brands Hans VestbergHans Vestberg, President and CEO of Ericsson

“Sometimes social media is perceived as a distraction – it’s the complete opposite for me. I get to speak directly to employees, peers and the world at large, and see what they’re saying as well. It’s far too easy to operate in a vacuum as a leader – so many meetings, so little time. Even with just a few minutes online, I can both show my personal side and my pride in what we do at Ericsson. That investment is invaluable for the modern leader.”



We were keen to see which brands and individuals were leading the online discussion at MWC 2016. So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - MWC 2016 Top 100 Influencers and Brands Network Map (Lenovo)

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #1 Brand Grupe Spécial Mobile Association, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - MWC 2016 Top 100 Influencers and Brands Network Map (GSMA)



We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at MWC 2016. Be sure to download the report to see who ranked beyond 50 on the list.

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RankTwitter HandleNameCompanyInfluencer Score
1@lrainieLee RainiePew Research Centre48.05
2@dcseifertdan!The Verge44.06
3@ValaAfsharVala AfsharSalesforce40.7
4@nicolasfischmanNicolás FischmanSupraPixel36.58
5@ccifuentesCristina CifuentesComunidad de Madrid28.72
6@sokane1Sean O’KaneThe Verge27.53
7@LewisHamiltonLewis HamiltonMercedes23.45
8@suziperrysuzi perryCrown Talent Group23.19
9@petezinRosa Jiménez CanoEL PAIS18.06
10@mrsebSebastian AnthonyArs Technica UK16.94
11@RogerWChengRoger ChengCNET16
12@jdolcourtJessica DolcourtCNET14.84
13@albertcuestaAlbert CuestaRACC12.88
14@KentGermanKent GermanCNET12.79
15@Andst7Andrea StroppaHuffington Post12.76
16@NicolasCatardNicolas CatardThe Grand Test12.41
17@lorenzo99Jorge LorenzoYamaha11.83
18@KT_NeumannKarl-Thomas NeumannOpel11.73
19@HansV_EricssonHans VestbergEricsson11.41
20@MatsGranrydGSMAMats GranrydGSMA11.33
21@LouPasLou PaskalisBank of America11.24
22@philnickinsonPhil NickinsonAndroid Central11.24
23@BatteryhqAndrew Lanxon HoyleCNET10.95
24@cnbcKarenKaren TsoCNBC10.94
25@craigbrownphdCraig Brown, Ph.D.Consultant10.92
26@Ansip_EUAndrus AnsipEuropean Commission10.69
28@fjeronimoFrancisco JeronimoIDC10
29@GOettingerEUGünther H. OettingerEuropean Commission9.88
30@owOwen WilliamsThe Next Web9.82
31@jjvincentJames VincentVerge9.65
32@AndyBoxallAndy BoxallDigital Trends9.53
33@bmkatzBrian KatzVMware8.71
34@andrewfunkspainAndrew FunkBoehringer Ingelheim8.71
35@Chr1sLew1sChris LewisLewis Insight8.67
36@carlquintanillaCarl QuintanillaCNBC8.64
38@simonsegarsSimon SegarsARM8.6
40@inafriedIna Fried<re/code>8.56
41@ruskin147Rory Cellan-JonesBBC8.03
42@stshankStephen ShanklandCNET7.71
43@danielfnovakDan NovakQualcomm6.97
44@jpiedrahitaJavier PiedrahitaMarketing Directo6.87
45@jmoharaMichael O’HaraGSMA6.8
46@peggyannepeggy anne salzMobileGroove6.45
47@longadinAloysius LowCNET6.29
48@ArjunKharpalArjun KharpalCNBC6.26
49@lukewestawayLuke WestawayCNET6.26
50@DanielThomasLDNDaniel ThomasFT6



In the top 100 brands we found a great selection of organisations such as GSMA, Lenovo, Intel DOit Apps and Qualcomm as well as some top industry resources such as Verge, Pew Research and CNET. Be sure to download the full report to see who ranked from 50-100.

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RankTwitter HandleNameInfluencer Score
5@vergeThe Verge64.09
6@MWC_BarcelonaMobile World Capital59.64
7@DOitAppsDOit Apps40.72
9@HuaweiHuawei Technologies37.15
12@pewresearchPew Research Center32.02
13@nokianetworksNokia Networks31.24
15@ATTBusinessAT&T Business29.12
20@DigitalTrendsDigital Trends23.6
21@IntelITCenterIntel IT Center22.09
22@ibmmobileIBM Mobile21.57
23@mobileworldliveMobile World Live20.79
24@MasterCardNewsMasterCard News20.32
25@IntelSecurityIntel Security19.38
26@el_paisEL PAÍS19.04
27@sonyxperiaSony Xperia18.68
31@MercedesAMGF1MERCEDES AMG F117.39
32@DigitalAgendaEUDigital Agenda16.46
33@UNICEFinnovateUNICEF Innovation16.26
35@AirWatchAirWatch by VMware16.12
36@wefWorld Economic Forum14.85
37@LaVanguardiaLa Vanguardia14.74
39@ReconRecon Instruments12.61
40@htcviveHTC Vive12.01
44@intel_laIntel Latin America10.86
45@WikoMobileWiko Mobile France10.69
46@CiscoSPMobilityCisco SP Mobility10.55
47@telefonicaperuTelefónica del Perú10.08



After identifying the top 100 individuals and brands at MWC 2016, we then went on to analyse their tweets and blogs to gain a measure of which brands and products were receiving the largest share of voice among the top influencers. Here’s what we found:

Onalytica - MWC Top 100 Influencers and Brands - Top 10 Products Share of Voice

Out of the top 10 products being spoken about by the top influencers at MWC, the top 3 were phones (Samsung’s Galaxy, LG’s G5 and Xiaomi Mi 5). The 4th highest share of voice went to HTC’s Vive VR highend headset. 2 more smartphones followed with Sony’s Experia range and Freetel’s REI. The Huawei Mate Book led the way out of the tablet / laptop hybrid devices followed by the HP Elite laptop. Epson’s Moverio smart glasses received a 2% share of voice among the top influencers followed by Samsung’s Gear 360 camera.

Onalytica - MWC Top 100 Influencers and Brands - Top 10 Brands Share of Voice

Samsung was again at the top, receiving the most mentions from the top influencers at MWC. Sony received the 2nd highest share of voice, followed by Huawei, LG and Xiaomi. It’s interesting to see Microsoft and HTC both receiving the same share of attention among the influencers, followed by Lenovo, Alcatel and new comers Catapillar who excited audiences with their integrated thermal camera.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Open Source, Social Selling, IoT) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around MWC 2016.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.



MWC 2016:


Download this free report which reveals the top 100 MWC 2016 influencers and brands