Anders Liu-Lindberg - Partner at Business Partnering Institute
Anders Liu-Lindberg is the co-founder and a partner at the Business Partnering Institute and owner of the largest group dedicated to Finance Business Partnering on LinkedIn with more than 10,000 members. He has ten years of experience as a business partner at the global transport and logistics company Maersk. Anders is the co-author of the book “Create Value as a Finance Business Partner” and a long-time Finance Blogger on LinkedIn with 65.000 followers and 140.000+ subscribers to my blog. Recently, he became an advisory board member at Born Capital to help identify and grow the next big thing in CFOTech.
How did you get to become an expert in your key topics?
What sub-topics are you most passionate about?
I’m most passionate about the topic of “business partnering”. This is an activity that functions like Finance, HR, IT, Procurement, etc. do to bring their insights into company performance to help business leaders make the best possible decisions. Coincidentally, this is also about developing influence within a company.
In popular terms, we say that professionals in these functions should become “influencers”. Especially for finance and accounting professionals, this is a challenging journey as often it doesn’t suit their natural personality traits. This is where most of my content creation and creativity stems from and what drives me.
Who influences you within these topics?
What challenges are brands facing in this space?
What do you think the future holds in this space?
“Tech + Human > Tech” if I should sum it up in very simple terms. Many people talk about tech and automation replacing humans however I don’t see it like that. Rather I believe tech will enable humans to take on more interesting and value-adding work. For humans to do that though they will need new skills and that’s what I work daily to help them develop.
What brands are leading the way in this space?
Too many software companies to mention and since I don’t go into product-specific recommendations I’d probably have to leave this one blank.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
My main collab products evolve around LinkedIn articles and posts as well as webinars, podcasts, whitepapers, and speaking opportunities. I’m open to most if it’s the right brand.
What are your passions outside of work?
What would be the best way for a brand to contact you?
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