Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. In the past 15 years, he has lived in 7 countries (France: where he is originally from, US, UK, Ireland, Spain, Australia and now Taiwan) and has done business with entrepreneurs from more than 70 countries. In his free time he loves meeting new people, traveling, discovering new culture and hanging out with friends.
HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE?
I have a large international experience and my background is very diversified. Because I am interested by many new things, all the time, Business Intelligence kind of came naturally when I started doing international business with African countries 10 years ago.
WHAT AREAS OF BUSINESS INTELLIGENCE ARE YOU MOST PASSIONATE ABOUT?
I am passionate about automation of any kind (Marketing automation, artificial intelligence and robotics)
WHICH BUSINESS INTELLIGENCE INFLUENCERS INFLUENCE YOU?
OUTSIDE OF BUSINESS INTELLIGENCE WHO ELSE INFLUENCES YOU?
HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE
I’d say I’m a good networker. People usually describe me as a positive, outgoing and friendly person. So, I guess this part of personality helps me network easily. For the little story, a couple of years ago I participated to a networking event and I won the ‘Best Networker Award’.
WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?
Integration of AI is what’s going to disrupt most industries in the next 12-60 months.
IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?
Business development, speaking opportunities and growth marketing services