The old adage “When America sneezes, the world catches a cold” may seem to be the height of irony, but the impact Coronavirus has had on the world’s economy is truly unprecedented. With Over 10 million American’s applying for unemployment in the last fortnight, and much of the European Union grinding to a halt, knowing whether it’s time to fold or time to buy gold is maybe the next most important topic after handling the virus itself.
It would seem that black swans are turning out to be more common than we thought, and as the complexity and interconnectedness of the world continues to grow, uncertainty grows along with it. To help you find clarity in the muddied waters of the financial world, we’ve collated the Top 100 Financial Services professionals talking about the Coronavirus and its effects, opportunities, and most importantly, the solutions. Alongside this we have also collated a list of the Top 100 Financial Media professionals so that you can keep abreast of the unfolding situation. The big questions of how and when we re-open the markets and how we restart the economy need to be answered, so we’ve taken a look at who is answering them.
Mapping the Community
For this report we analyzed 16 million posts looking at posts from 1st January 2019 to 13th March 2020 to bring you the this list. Below is a network map showing the online conversation within financial services around the Coronavirus, made using the Onalytica platform, with the top influencer, Kristalina Georgieva at the centre.
Top 10 Influencers and Brands
We looked at all the individuals and brands engaging on Twitter to bring you a list of the top financial influential experts discussing Coronavirus. Below we have a list of the top 10 influencers discussing it online, and below that we have the top 10 financial media influencers. If you’d like to see the whole list, be sure to download the full report.
Financial Services Influencers
|Rank||Twitter Handle||Name||Influencer Score|
|2||@elerianm||Mohamed A. El-Erian||99.2|
|7||@ConstanceHunter||Constance L Hunter||75.52|
Financial Media Influencers
|Rank||Twitter Handle||Name||Outlet||Influencer Score|
|1||@damianpaletta||Damian Paletta||The Washington Post||100|
|2||@Schuldensuehner||Holger Zschaepitz||Die Welt||95.17|
|4||@brianbeutler||Brian Beutler||Crooked Media||86.2|
|6||@serwer||Andy Serwer||Yahoo Finance||83.68|
|8||@Johnkehoe23||John Kehoe||Australian Financial Review||80.17|
|10||@byHeatherLong||Heather Long||The Washington Post||78.66|
Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with financial services and Coronavirus on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
Interested to learn how you can integrate influencers into your marketing strategy? Get in touch with one of our consultants by clicking the button below.
ABOUT THE AUTHOR
Sam is a Senior Insights Consultant at Onalytica. He helps brands discover their key insights and convert them into the clearest action to ensure success.