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Wearable Tech Landscape 2015: Top Influencers and Brands

by | Dec 18, 2014 | Influencer Lists,

Wearable Tech made a big impact in 2014 and is set to keep rising in 2015 and beyond with a whole new wave of fashionable products including activity trackers, smart watches, glasses, VR headsets, and smart bracelets being launched.

The smart glasses industry alone is predicted to be a $6 billion opportunity by 2018 so it’s no wonder Intel have partnered with Luxottica (Oakley, RayBan, Georgio Armani) to develop new fashionable tech glasses. The wearable tech industry is estimated to be worth more than $70 billion by 2024.

In the smart watch sector Samsung’s Gear 2, Motorola’s Moto 360 the Apple Watch are all generating a lot of attention. Fitness trackers and activity monitors are also big news enabling us to quantify our sports and health activities. The demand for these products is high with experts predicting they’ll shift nearly 170 million units by 2017.

Also in development are smart bracelets that deliver notification messages and vibration alerts and claim to use projection technology to display a touch screen on your arm, although some have questioned whether this is actually possible. Virtual reality headset products are still in the development stages but are attracting a lot of interest with Oculus being acquired by Facebook last March for $2 billion. Other notable products include rucksacks, handbags and smart purses that have the ability to carry battery cells that charge our USB devices.

What brands attract the most attention on social media?


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Mapping the Network

At Onalytica we have analysed the online debate on wearable tech by looking at over 300K tweets to present you the most influential individuals and brands that drive the discussion.

Top 50 Influencers  in Wearable Tech

We looked at individuals in digital health, mobile communications, strategy, analysis, design, innovation and electronics engaging in the wearable tech debate to give us the Top 50 list of influencers in the wearable tech landscape. Be sure to hit one of the green buttons to download (free!) the full top 150 brands and individuals.

RankTwitter HandleNamePageRank (Normalised)
1@Paul_SonnierPaul Sonnier100
2@benwoodBen Wood85.42
3@tomemrichTom Emrich80.92
4@GlenGilmoreGlen Gilmore #SocBiz72.22
5@jgownderJ. P. Gownder49.27
6@Brian_EastwoodBrian Eastwood48.99
7@zoescopeZoe Romano43.41
8@WarrenWhitlockWarren Whitlock25.17
9@bekathwiaBecky Stern24.95
10@ManeeshJunejaManeesh Juneja24.18
11@MarDixonMar21.12
12@TimMooreTim Moore20.7
13@kenekaplanKen E Kaplan18.69
14@BillieWhouseBillie Whitehouse17.32
15@HydraulistSteve Mann17.07
16@jcmeisterJeanne Meister16.06
17@JohnNostaJOHN NOSTA14.2
18@mounirzokMounir Zok14.02
19@epilkingtonepilkington13.76
20@smoneillShane O’Neill13.51
21@sonnyvuSonny Vu13.23
22@kateunsKate Unsworth13.09
23@fabiolalliFabio Lalli12.49
24@alanlepoAlan Lepofsky12.16
25@HinmanRachel Hinman11.95
26@stedaviesStephen Davies11.77
27@LizaKliza kindred11.48
28@karimkanjikarim kanji11.2
29@IanMCalvertIan M Calvert11.15
30@wareFLOCharles Webster MD10.92
31@rperezreRafael Perez Revilla9.95
32@simonlporterSimonPorter9.81
33@ARstoriesH. Papagiannis, PhD9.8
34@AmyxMcKinseyScott Amyx9.76
35@okalmaruOskar Kalmaru9.67
36@steubeFred Steube9.27
37@rachel_arthurRachel Arthur9.16
38@cabadieCecilia Abadie8.86
39@srlakeStephen Lake8.45
40@DonnaKLenckiDonna K. Lencki8.13
41@jchengeryJoe Chengery8.13
42@mslaurensjonesLauren7.77
43@BrianVellmureBrian Vellmure7.71
44@JRBuckley68Jim Buckley7.04
45@robinrrobin raskin6.88
46@James_A_MartinJames A. Martin6.46
47@KenOnHITKen Congdon6.45
48@emorycraigEmory Craig6.33
49@iotwatchAlexandra D-S6.23
50@Pedro_DiezmaPedro Diezma6.23

Top 50 Brands in Wearable Tech

We looked at the key players driving the discussions in the tech community to provide the Top 50 list of brands in the Wearable Tech landscape. Be sure to download the full analysis with 150 most influential individuals and 150 most influential brands and market and product analysis.

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RankTwitter HandleNamePageRank (Normalised)
1@intelIntel100
2@InformationWeekInformationWeek60.14
3@PebblePebble27.35
4@MisfitMisfit25.41
5@getringlyRINGLY23.87
6@omsignalOMsignal23.08
7@WeAreWearablesWe Are Wearables19.32
8@wearableworldWearable World18.38
9@wtvoxWearables and IoT17.11
10@gigaomGigaom16.9
11@ST_WorldSTMicroelectronics16.67
12@CuteCircuitCuteCircuit12.76
13@adafruitadafruit industries12.6
14@Things_InternetInternet of Things12.22
15@nymibandNymi12.08
16@DecodedFashionDecoded Fashion11.7
17@thyncThync11.68
18@ChooseMuseMuse11.02
19@wareableWareable11.01
20@KovertDesignsKovert Designs10.91
21@SensoriaFitnessSensoria Fitness10.62
22@forresterForrester Research10.38
23@WearableTechConWearable Tech9.83
24@LiveAthosAthos9
25@PlantronicsPlantronics8.91
26@GoModevModev8.57
27@dothingsconDesigners of Things8.34
28@lumobodytechLumo BodyTech8.17
29@WearableNewscomWearable-News.com8.06
30@spire_incSpire7.88
31@reworkpipPip7.73
32@WearableTechWearableTechnologies7.57
33@WTC2015Wearables TechCon7.25
34@wearableXWearable Experiments6.76
35@MuseoscienzaMuseoscienza6.7
36@MyLechalLechal6.58
37@autographerAutographer6.39
38@HexoskinHexoskin6.19
39@UXPAUKUXPA UK5.99
40@STUDIO_XOStudio_XO5.86
41@BizTechMagazineBizTech Magazine5.76
42@ILoveMyPebbleILoveMyPebble5.7
43@NfcRingNFC Ring5.51
44@vandrico_incVandrico Inc5.51
45@ReconRecon Instruments5.46
46@slashgearSlashGear5.37
47@AtmelAtmel Corporation5.29
48@CrunchWearCrunchWear5.03
49@healthystartupsHealthy Startups4.9
50@uxmagUX Magazine4.7

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Content Marketing
, IoT, Machine to Machine …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time by clicking the button below.


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WEARABLE TECH LANDSCAPE 2015:

TOP INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 influencers and brands in the 2015 wearable tech landscape