From self-driving Trucks and Robotic Supply Chains to every wire, bulb and sensor in a Smart City; the Industrial Internet Of Things industry is at the centre of helping businesses adapt to the complex and evolving landscape emerging right now and transforming our society into one we want to see.
Making sure you are as connected to those leading these conversations is the first step to getting your business connected to the IIOT itself. So, we have collated the Top 100 Individuals & Top 50 businesses leading the IIOT conversation to ensure you get connected and stay connected.
Mapping the Community
For this report we analyzed 2.2 million posts looking at posts from 1st May 2019 to 30th April 2020. Below is a network map showing the online conversation within IIoT, made using the Onalytica platform, with the top influencer, Dr. Ganapathi Pulipaka at the centre.
Top 10 Influencers and Brands
We looked at all the individuals and brands engaging on Twitter to bring you a list of the top influential experts discussing IIoT. Below we have a list of the top 10 influencers discussing it online, and below that we have the top 5 brands. If you’d like to see the whole list, be sure to download the full report.
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|Rank||Twitter Handle||Name||Role||Influencer Score|
|1||@gp_pulipaka||Dr. Ganapathi Pulipaka||C-suite||100|
|3||@Ronald_vanLoon||Ronald van Loon||Tech Professional||60.96|
|4||@wil_bielert||Wilhelm Bielert, PhD||C-suite||51.37|
|8||@TomBradicichPhD||Dr. Tom Bradicich||Senior Management||46.92|
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Disclaimer: As ever with these lists, it must be stressed that the ranking correlates to a strong indication of influence. The individuals listed here are undoubtedly influential when it comes to driving discussion around the above key topics. Onalytica’s PageRank based methodology is used to extract influential experts on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influential experts were referenced in association with IIoT on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and % relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter? Effective influencer marketing starts with identifying relevant influential experts for your brand. Onalytica’s Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
Interested to learn how you can integrate influencers into your marketing strategy? Get in touch with one of our consultants by clicking the button below.