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Interview with Jennifer Stirrup

by | Aug 11, 2021 | Interviews,

Jennifer Stirrup

Jennifer Stirrup

CEO & Founder of Data Relish Ltd

Key Topics:Digital Transformation, Artificial Intelligence, Diversity, Inclusion, Gender Equality, Data Science, Business Intelligence and Analytics
Location:United Kingdom

Jennifer Stirrup is the Founder and CEO of Data Relish, a UK-based AI and Business Intelligence leadership boutique consultancy delivering data strategy and business-focused solutions. Jen is a recognized leading authority in AI and Business Intelligence Leadership, a Fortune 100 global speaker, and has been named as one of the Top 50 Global Data Visionaries, one of the Top Data Scientists to follow on Twitter and one of the most influential Top 50 Women in Technology worldwide.

Jen has clients in 24 countries in 5 continents, and her client list includes Microsoft, the NHS, the UK and Northern Ireland Governments, The Ashridge Hult Business School, CBS Interactive, O’Reilly and Virgin Atlantic.

She holds postgraduate degrees in AI and Cognitive Science. Jen has authored 3 books in data and artificial intelligence has been featured on CBS Interactive and the BBC as well as other well-known podcasts, such as Digital Disrupted, Run As Radio and her own Make Your Data Work webinar series.

Jen has also given keynotes for colleges, universities, as well as donating her expertise to charities and non-profits as a Non-Executive Director. Jen’s keynotes are about AI Leadership, Diversity and Inclusion in Technology 3. Digital Transformation 4. Business Intelligence. All of Jen’s keynotes are based on her two decades plus years of global experience, dedication and hard work.

Jennifer recently featured in Onalytica's Diversity & Inclusion report.

How did you get to become an expert in your key topics?

I have thrived on hard work and I have achieved success by delivering high-risk, visible projects which nobody else would touch. These projects teach you so much about people, processes, and leadership.

What sub-topics are you most passionate about?

I am passionate about Diversity, Equality and Inclusion with a focus on empowering people of all minority genders.

Who influences you within these topics?

Sometimes it is the underestimated people who achieve the things that nobody can imagine. I like to see people being successful whom people don’t expect to be successful. Great things happen when we empower other people to be greater than they, and other people, expect.

What challenges are brands facing in this space?

A big factor in digital transformation and AI implementation is simply a loss of momentum. There are too many digital initiatives that started with great enthusiasm and gusto, only to collapse as the rubber hits the road.
Often, digital transformation include AI, but the initiatives are crippled by ageing technology infrastructure, bad business processes, poor customer vision. The initiatives can be prevented by a poor culture and misaligned values, often wrought by a mistrust of leadership.

What do you think the future holds in this space?

5G will revolutionize telecommunications, taking us to a hyperconnected and interconnected network supporting the digital world. 5G will bring wider bandwidths, high speeds, and increased opportunities for connectivity. It will provide higher qualities of data transmission, supporting AI to improve and innovate in services for consumers and businesses alike. Customers demand, speed simplicity, scalability, & flexibility, and enhanced connectivity will lead to the convergence of services.

What brands are leading the way in this space?

Tableau/Salesforce are focusing on the future of work by concentrating on the customer and remote working. Also, Databricks are empowering businesses to use data science fully. Finally, AWS are supporting innovation by supporting their customers to produce business-focused cloud architectures that allow businesses to adopt cloud computing in a resilient and scaleable manner.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Blog posts, podcasts, webinars, whitepaper, speaking opportunities, product innovation, video interviews, LinkedIn live events, Facebook live.

What are your passions outside of work?

My two dogs, Archie and Nimbus, who I love so much.

What would be the best way for a brand to contact you?


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