Matt is Founding Partner at Transforma Insights. He is a well-respected commentator and technology industry expert with over 20 years of experience at the cutting edge of technology research and consulting. He is a thought-leader in Digital Transformation and the Internet of Things. He is widely quoted in trade publications and a frequent speaker at conferences. In 2020 Matt co-wrote a book 'The Internet of Things Myth'. Matt was formerly a Founder and the CEO of Machina Research, which was acquired by Gartner in 2016. Matt holds an MSc in Telecoms from University College London.
How did you get to become an expert in your key topics?
What sub-topics are you most passionate about?
The Internet of Things has been my focus for the last dozen or more years. I’m now onto founding my second analyst firm (Transforma Insights, which started in November 2019) focused on the topic. My previous firm, Machina Research, was so successful we sold it to Gartner. It’s the diversity of IoT that’s most interesting. You’re dealing with hardware, software, connectivity, and various other elements. Plus you need to build a good understanding of what the pressures are in each of the vertical sectors that are using IoT. There’s never a dull moment. Particularly within IoT, I tend to gravitate towards the connectivity topic. Which networks and technologies will be used to connect things? Much of my background is in telecoms, my Master’s degree was in telecoms, so I find that area particularly fascinating.
Who influences you within these topics?
What challenges are brands facing in this space?
What do you think the future holds in this space?
The Internet of Things is transformational. I’ve described it in the past as the competitive differentiator of the 21st century. The ability to augment your operations with real-time data and control remote assets provides a set of benefits that can be applied to almost every company across a multitude of use cases. I am incredibly bullish about the future. The challenge will be in getting all of the diverse elements aligned: hardware, software, connectivity, pricing, regulation, security, and much more. The IoT encapsulates so many different technology areas and each of them needs careful consideration.
What brands are leading the way in this space?
The key thing is that each aspect of the market is different, and those who play well in hardware are probably not the leaders in software, connectivity, or services. And vice versa. Each aspect of the market has its own brand leaders. We publish a series of benchmarking reports at Transforma Insights looking at capabilities in IoT and wider digital transformation. Our most recent is the CSP IoT Peer Benchmarking, published in October 2021, which looked at the capabilities of Communications Service Providers such as AT&T, Orange, Verizon, and Vodafone in the context of IoT. Our conclusion was that Vodafone was the overall global lead, with Deutsche Telekom, Telefonica, Orange, Verizon, Telenor, KORE, and Telia all scoring well. Across ‘Digital Transformation’ as a whole, our recent Digital Transformation Service Provider Benchmarking report from July 2021 found IBM as the leading consulting/SI firm, followed by Accenture and TCS. However, on hardware and software (rather than services) they all trailed AWS and Microsoft. We have a wide range of these assessments, covering topics as diverse as Industry 4.0 and IoT platforms.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
About 60% of what we do at Transforma Insights, is focused on our multi-client Advisory Service, which includes detailed market reports, vendor comparisons, market forecasts, and databases. For vendors thinking of addressing the IoT and Digital Transformation areas, it’s an invaluable tool for understanding the market (as well as, of course, being a critical tool for technology adopters). The remainder of what we do is for specific clients. This ranges from deep strategy reviews all the way to marketing support such as white papers, webinars, and public speaking. Engaging me or one of our other analysts for white papers or webinars is an excellent way to improve awareness of your organisation.
What are your passions outside of work?
What would be the best way for a brand to contact you?
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