Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions. Big data can be analysed for insights that lead to better decisions and strategic business moves. The Big Data market is expected to grow to $66.79 Billion by 2021, with investment in analytics hardware, software, services and data scientists pouring in.
WHAT ARE THE INFLUENCERS SAYING?
We reached out to some of the top 20 influencers to ask them for their views on Big Data. We spoke to Kirk Borne (#2), Ronald van Loon (#3), Bill Schmarzo (#4), Dez Blanchfield (#9), Mike Quindazzi (#10), Duane Baker (#11), Mark van Rijmenam (#12), Tamara Dull (#13), Russell Walker (#16), Bill McCabe (#17) and Jim Harris (#18). Be sure to follow them to stay up to date on the best content and resources on Big Data!
Kirk Borne – Principal Data Scientist at Booz Allen Hamilton
“I believe that the worst of the “big data” hype is now behind us. A lot of growth in the data science and big data analytics fields has already taken place in the past few years, despite all of the negative hype. Now, with the hype being diminished and the algorithms increasing in power and diversity, we are settling down to greater growth, investment, innovation, and value creation in the field.”
Ronald van Loon – Director at Adversitement, Advisory Board Member at Simplilearn
“Data has a remarkable impact on the world we live in, and 2017 will only signify increasing emphasis upon the inclusion of IoT and Machine Learning solutions by large tech vendors. With the escalating attention on A.I. and Machine Learning in analytics, the corresponding evolution of Big Data is motivating data-driven companies to ask more significant questions, gain more from their insights, and focus their efforts towards becoming truly customer-centric. The surge in Augmented Intelligence solutions to support humans capabilities, and the rise of IoT applications to procure actions from the massive amounts of data generated by devices, are two trends that will help companies in creating more relevant customer experiences. Deriving value and actionable insights from data, implementing the right technological solutions, and personalizing the customer experience, is the foundation of the modern data-driven company in a digital world.”
“Organizations don’t need a big data strategy; they need a business strategy that incorporates big data. When organizations take a business (use case) first perspective on their big data initiatives, then the data sources, analytics, architecture and big data technologies needed to successfully monetize their data (via optimizing key business processes, uncovering new revenue opportunities, and creating a more compelling customer engagement) all fall into place.”
Dez Blanchfield – Resident Data Scientist at GaraGuru
“We’re just now realising the true value & gravity of data as a direct result of the tools & platforms being brought to the market, in both proprietary and open-source form. The impact of Big Data and supporting Analytics, Data Science and Cognitive Computing is in my mind, a bona fide game changer across the entire spectrum of business, government, and indeed humanity as a whole. The platforms & tools now on offer such as Cloud, Big Data, Analytics, Machine Learning and Cognitive Computing, have finally empowered individuals and organisations to finally make good and deliver on the long overdue promise of Big Data.
By leveraging the full value of data, through whole market segments, whole industries, the ethos of Big Data and Data Science has transformed the term Big data from a mere marketing coinage, to a behavioural shift, a cultural shift, to an ethos in it’s own right. Someone once said that Data was the new oil. I disagree. I believe that Data is the new Oxygen, and it’s breathing new life into our world, across every possible realm of humanity.
We are effecting changes today through an ethos of our brave new Big Data culture, driven by the value and gravity of data, which are set to have the most profoundly positive impacts on generations to come, such that we can barely begin to imagine them today.”
Mark van Rijmenam – Founder at Datafloq
“2017 is the Year of Intelligence and Big Data is becoming more important than ever. Organisations are generating vast amounts of data and with increasingly sophisticated technologies such as machine learning and deep learning, we achieve more and better insights, resulting in more advanced products and services. In 2017, more than ever before, all companies are data companies and for many businesses, the most likely path to creating competitive advantage is via big data and subjecting it to (advanced) analytics such as predictive or prescriptive analytics. The Year of Intelligence is the starting point of a data-driven future, which will see technologies such as Big Data, Blockchain and Artificial Intelligence converge, resulting in intelligent and adaptive organisations.”
It is well past time that we put all of that data to help us to solve crimes, solve waste problems and to create a better way of life for everyone.
What is important to note is that big data isn’t about the vast amount of data is there. It’s true the numbers are staggering, but there is much more to this. But when someone talks about big data, the focus is on what they can take and pull from the information. It is the analysis of the different aspects of it. This information will allow businesses to determine how information can be better processed so they can reduce their standard operating costs, reduce processing time, and discover new ways to optimize the data that they are collecting. Over a period of time, this will also allow individuals to make better decisions and to avoid problematic concerns that may be faced along the way.”
Jim Harris – #1 International Bestselling Author – Disruptive Innovation
“There’s been more data created in the last two years than all human history combined. That’s why data science is an increasingly critical professional for all organizations. The companies that are experiencing the fastest growth in top line revenue and bottom line profit are data driven.”
MAPPING THE COMMUNITY
We were very interested in seeing which brand and individuals were leading the discussion around big data, so we analysed over 3.5M posts on social media mentioning the key words BigData OR “Big Data” from 1st Jan – 30th April. We then identified the top 100 most influential brands and individuals leading the discussion. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online robotics conversation with the number one influencer Sean Gardner at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand Dell at the centre and all the robotics conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
We were interested in seeing which topics were spoken of the most in the context of big data, so we analysed tweets and blogs from the top 100 influencers and brands between 1st June 2016 – 17th March 2017, and counted the number of times various words were mentioned. In order to provide an accurate gauge of the conversation, we measured the frequencies of all the words used by the influencers in our programme, in conjunction with the keyword “Big Data”. We then applied the tf–idf algorithm to adjust for the fact that some words appear more frequently in general. These words were then weighted and made into the word cloud shown below:
It’s interesting to see topics such as data science, machine learning and AI being frequently mentioned among the top big data influencers and brands. Also interesting to note is that deep learning, IoT, IIoT, analytics and FinTech and and are being frequently mentioned by the big data influencers and brands.
TOP 100 INDIVIDUALS
We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in big data. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.
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|Rank||Twitter Handle||Name||Company||Influencer Score|
|1||@2morrowknight||Sean Gardner||World Communication Forum||100|
|2||@KirkDBorne||Kirk Borne||Booz Allen Hamilton||83.03|
|3||@Ronald_vanLoon||Ronald van Loon||Adversitement||73.92|
|4||@schmarzo||Bill Schmarzo||Dell EMC||69.8|
|5||@chadjsanderson||Chad Sanderson||Oracle Maxymiser||58.57|
|7||@marcusborba||Marcus Borba||Boulder BI Brain Trust||42.67|
|8||@MariaBartiromo||Maria Bartiromo||Fox Business Network||40.61|
|9||@dez_blanchfield||Dez Blanchfield||CPT Consultants||39.48|
|11||@DBaker007||Duane Baker||Duane Baker||37.43|
|12||@VanRijmenam||Mark van Rijmenam||Datafloq||36.55|
|13||@tamaradull||Tamara Dull||SAS Institute||33.7|
|14||@Primary_Immune1||Yoni Maisel||Primary Immuno Deficiency||32.11|
|15||@GlenGilmore||Glen Gilmore||Gilmore Business Network||31.62|
|16||@RussWalker1492||Russell Walker||Northwestern University||31.41|
|17||@IoTRecruiting||Bill McCabe||SoftNet Search Partners LLC||30.11|
|21||@danielnewmanUV||Daniel Newman||Futurum Research + Analysis||28.26|
|22||@bobehayes||Bob E. Hayes||Appuri||28.25|
|24||@gp_pulipaka||Dr. GP Pulipaka||DeepSingularity LLC||27.23|
|25||@geoff_deweaver||Geoff De Weaver||Geoff De Weaver Inc||26.7|
|26||@DiegoKuonen||Prof. Diego Kuonen||Statoo Consulting||26.23|
|27||@furrier||John Furrier||Silicon ANGLE||26.05|
|28||@DrDataScientist||Dr. Craig Brown||Big Data Consultant||26.01|
|29||@JimMarous||Jim Marous||Digital Banking Report||25.69|
|31||@ricknotdelgado||Rick Delgado||Independent Professional||23.15|
|33||@OttLegalRebels||Marc R Gagné||PACC||22.83|
|34||@jose_garde||Jose Javier Garde||BAEZA S.A.||22.8|
|35||@LouisColumbus||LouisColumbus||Ingram Micro Cloud||22.49|
|37||@ThorOlavsrud||Thor Olavsrud||CIO Onlin||21.88|
|38||@simonlporter||Simon Porter||NGA Human Resources||21.71|
|39||@rwang0||R Ray Wang||Constellation R||21.68|
|41||@adamsconsulting||Diana Adams||Adams Consulting Group||21.08|
|42||@GoogleExpertUK||Susan Dolan||The Queen’s Young Leaders Programme||20.71|
|43||@sandy_carter||sandy carter||Amazon Web Services||20.4|
|45||@data_nerd||Carla Gentry||Talent Analytics, Corp.||19.97|
|47||@lisabriercliffe||Lisa B||Briercliffe Associates (Services) Ltd||18|
|50||@LouisSerge||Louis Real del Sarte||YLFLY||17.52|
TOP 100 BRANDS
We analysed all the big data conversations on social media to bring you a list of the top 100 most influential brands in big data. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!
DOWNLOAD THE FULL REPORT
|Rank||Twitter Handle||Name||Influencer Score|
|15||@techreview||MIT Tech Review||33.7|
|19||@awscloud||Amazon Web Services||28.56|
|30||@IBMBigData||IBM Big Data||24.44|
|31||@DataScienceCtrl||Data Science Central||23.67|
|37||@McKinsey_MGI||McKinsey Global Inst||20.97|
|40||@RedHatNews||Red Hat, Inc.||19.04|
|47||@BoozAllen||Booz Allen Hamilton||17.49|
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free trial today by clicking the button below!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Big Data.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.