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IOT 2017: Top 100 Influencers, Brands and Publications

by | Jun 8, 2017 | Influencer Lists,

With the latest Amazon Echo advertising campaign dominating our  TV screens it is hard to ignore the rise of smart appliances. These appliances fall under the category the Internet of Things (IoT). The Internet of things generally means anything that is connected to the internet, but as stated in Wired it is ‘increasingly being used to define objects that talk to each other’. These objects can be anything from household appliances such as kettles to publicly owned bins.

IoT is a huge industry, with 150 million smart appliances currently available for consumption. It is also a growing industry with a lot of potential and a bright future. However for the industry to reach its potential, security systems, network systems and management systems will need to be updated. This is especially necessary considering the high level of damage a hack could invoke upon an individual or community. As Network World point out an industry like the Internet of Things will always need to evolve to keep up with consumer needs. This may mean increasing machine to machine communication in all sphere’s of manufacturing, including highly intelligent cars.


MAPPING THE COMMUNITY

We were very interested in seeing which individuals, brands and publications were leading the social media debate around IOT, so we analysed over 10.8 million tweets mentioning the key words: IOT or “internet of things” OR internetofthings from Jan 1st – June 7th 2017. We then identified the Top 100 most influential individuals, brands and publications leading the discussion.

Below you can see a network map created with our Influencer Relationship Management software (IRM) showing the number one brand IBM at the centre, and all the IoT conversations to and from the influencers in their field. Be sure to click on the map to see it in more detail:

Onalytica - IoT 2017 Top 100 Influencers, Brands and Publications

Below, is another network map showing recent interactions with the number one influencer Evan Kirstel. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!Onalytica - IoT 2017 Top 100 Influencers, Brands and Publications Evan Kirstel Network Map


BRAND AWARENESS AMONGST INDIVIDUALS

Below, you can find a pie chart showing the relative number of brand mentions by the key IoT influencers. This tells us which out of the top brands has the biggest share of voice among the top influencers discussing IOT counting posts from 1st January – 7th June 2017.

Onalytica - IoT 2017 Top 100 Influencers, Brands and Publications Brand Share of Voice

The most popular brand in our analysis was Amazon with a 41% share of mentions among the top IoT influencers, this is not surprising considering the large strides Amazon have been making in the IoT market. Alexa stole the show at CES17 this year. Apple were 2nd with a 22% share of voice, with the Apple Watch, Earpods and HomeKit gaining a lot of attention. Google follows with 12% share of voice, with their Nest Labs acquisition receiving the most lot of mentions. IBM were 4th in the top IoT brands with a 7% share of voice. Their products IBM Watson and Bluemix stirred a lot of debate. Microsoft also received a 7% share of voice with their Azure IoT Suite driving the most attention. Samsung came 6th with a 4% share of voice followed by Intel, Cisco, Huawei and LG.


TOPIC ANALYSIS

IOT is an massive topic on its own, but we were interested in seeing which other topic were mentioned the most around it. We analysed tweets and blogs from the top 100 influencers, brands an publications between 1st January – 7th June 2017. We then measured the frequencies of all the words used by the influencers in our programme related to IOT. These words were then weighted by frequency and made into the word cloud shown below:

Onalytica - IoT 2017 Top 100 Influencers, Brands and Publications Word Cloud

It is interesting to see that Artificial Intelligence, IIOT, M2M, Machine Learning and Big Data all accompany IOT as the top connected topics. Also worth noticing, is the presence of Fintech as a top IOT-related topics, illustrating the impact IoT will have on the financial services market.


TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers around IoT. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

RankTwitter HandleNameCompanyInfluencer Score
1@evankirstelEvan KirstelTEN DIGIT Communications LLC100
2@docjameswJames WhittakerMicrosoft76.17
3@dhinchcliffeDion Hinchcliffe7Summits39.98
4@mikkoMikko HypponenF-Secure Corporation38.5
5@TamaraMcClearyTamara McClearyThulium.co37.46
6@harrietgreen1Harriet GreenIBM37.33
7@MikeQuindazziMike QuindazziPwC37.01
8@IoTRecruitingBill McCabeIoT Recruiting35.09
9@Ronald_vanLoonRonald van LoonAdversitement33.29
10@iotwatchAlexandra D-SGood Night Lamp30.53
11@mjasayMatt AsayAdobe27.68
12@rossrubinRoss RubinBackerjack27.05
13@paulmadsenPaul Madsen26.92
14@jaybaerJay BaerConvince & Convert26.38
15@JimHarrisJim HarrisBlindsided26.22
16@ValaAfsharVala AfsharSalesforce24.66
17@MichaelDellMichael DellDell Technologies23.9
18@jasonhinerJason HinerTechRepublic23.42
19@DavidLinthicumDavidLinthicumCloud Technology Partners23.22
20@ShirastweetShira RubinoffSecureMySocial23.02
21@rajtalluriRaj TalluriQualcomm22.55
22@KirkDBorneKirk BorneBooz Allen Hamilton22.03
23@johnmaedaJohn MaedaAutomattic20.39
24@Mike_MimosoMike_MimosoThreatpost19.28
25@SpirosMargarisSpiros MargarisMargaris Advisory19.27
26@simonlporterSimon PorterIBM19.01
27@GilPressGil PressgPress18.98
28@dez_blanchfieldDez BlanchfieldAustralian Federal Government18.67
29@gigastaceyStacey HigginbothamSKT Labs LLC18.4
30@JimMarousJim MarousDigital Banking Report18.13
31@DBaker007Duane BakerSelf-Employed17.45
32@CMacIoTCarrie MacGillivrayIDC17.41
33@shanselmanScott HanselmanMicrosoft17.41
34@GlenGilmoreGlen GilmoreGilmore Business Network17.05
35@robvankRob van KranenburgIERC16.28
36@vernonxtvernon turnerIDC16.18
37@1DavidClarkeDavid ClarkeGDPR16.15
38@sjvnS. Vaughan-NicholsCBS Interactive15.85
39@sandy_cartersandy carterAmazon Web Services15.73
40@Kevin_AshtonKevin AshtonRandom House15.4
41@tanelitikkaTaneli TikkaTieto15.34
42@AmyxIoTScott AmyxAmyx+15.02
43@BernardMarrBernard MarrAdvanced Performance Institute15.01
44@tprstlyTheo PriestleySAP14.94
45@theRabRyan BoylesIBM14.85
46@evanderburgEric VanderburgJURINNOV, LLC14.78
47@deonnewmDeon NewmanIBM14.72
48@2morrowknightSean GardnerWorld Communication Forum14.31
49@clurrClaire RowlandClaire Rowland Associates14.19
50@rwang0R Ray Wang (王瑞光)Constellation Research14.17
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TOP 100 BRANDS

We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about IoT. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in IoT.

RankTwitter HandleNameInfluencer Score
1@IBMIBM100
2@IBM Watson IoTIBM Watson IoT68.92
3@IntelIntel67.65
4@IBM WatsonIBM Watson41.5
5@CB InsightsCB Insights34.63
6@Navigant ResearchNavigant Research33.06
7@NokiaNokia32.96
8@HPEHPE30.93
9@IEEE IoTIEEE IoT30.73
10@Microsoft AzureMicrosoft Azure29.77
11@CiscoCisco28.99
12@CloudEXPO ®CloudEXPO ®26.75
13@IBM Bluemix®IBM Bluemix®25.8
14@Dell EMCDell EMC25.6
15@GartnerGartner24.24
16@QualcommQualcomm23.58
17@SeeedSeeed23.06
18@The IoTThe IoT23.03
19@Microsoft IoTMicrosoft IoT22.97
20@Accenture DigitalAccenture Digital22.73
21@ThingsVenturesThingsVentures22.26
22@Software InnovationsSoftware Innovations21
23@DellDell20.21
24@Wearables & IOTWearables & IOT20.02
25@SAPSAP19.85
26@Tata CommunicationsTata Communications19.52
27@IBM developerWorksIBM developerWorks19.34
28@World Economic ForumWorld Economic Forum19
29@AT&T BusinessAT&T Business18.99
30@InfoWorldInfoWorld18.98
31@Intel IoTIntel IoT18.94
32@Dell EMC OEM & IoTDell EMC OEM & IoT18.24
33@IBM CloudIBM Cloud17.83
34@IOTS World CongressIOTS World Congress17.74
35@McAfeeMcAfee17.66
36@Cloud Expo EuropeCloud Expo Europe17.32
37@SAP LeonardoSAP Leonardo17.3
38@Reliance MobileReliance Mobile17.2
39@Internet of ThingsInternet of Things16.93
40@AccentureAccenture16.89
41@IndiegogoIndiegogo16.88
42@Cisco IoTCisco IoT16.77
43@IBM InterConnectIBM InterConnect16.69
44@@ThingsEXPO@ThingsEXPO16.64
45@SigfoxSigfox15.49
46@Schneider ElectricSchneider Electric15.09
47@Intel IT CenterIntel IT Center14.78
48@Huawei TechnologiesHuawei Technologies14.78
49@BlackBerryBlackBerry14.69
50@a16za16z14.52
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TOP 100 PUBLICATIONS

As part of our new analysis, we scanned all the publications engaging on Twitter to bring you a list of the top publications talking about IoT. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list.

RankTwitter HandleNameInfluencer Score
1@ForbesForbes100
2@ZDNetZDNet80.4
3@TechRepublicTechRepublic73.43
4@WIREDWIRED46.08
5@RWWReadWrite45.77
6@IndustryWeekIndustryWeek41.5
7@FastCompanyFast Company41.43
8@IDCIDC40.48
9@NetworkWorldNetwork World34.43
10@forresterForrester34.33
11@ipfconline1ipfconline33.31
12@InfosecurityMagInfosecurity30.86
13@Raspberry_PiRaspberry Pi30.34
14@CGTMagazineCGT30.11
15@smartcityfeedSmart City Feed 🤖25.25
16@iotworldnewsIoT World News24.33
17@WIREDInsiderWIRED Insider23.46
18@cbronlineCBROnline.com23
19@iotagendaIoT Agenda22.78
20@IoTNow_IoT Now21.5
21@siliconrepublicSiliconRepublic21.49
22@threatpostThreatpost20.87
23@HIMSSHIMSS20.86
24@BourseetTradingFintech Trading Tech19.92
25@euronewseuronews19.9
26@techreviewMIT Tech Review18.58
27@TheDrumThe Drum17.86
28@TechNativeTechNative16.84
29@sectest9Security Testing16.78
30@govtechnewsGovtech.com16.65
31@DigitalTrendsDigital Trends16.4
32@rcrwirelessnewsRCR Wireless News16.38
33@trend_slamTrendSlam16.32
34@vergeThe Verge16.12
35@TechThings_IOTTech Things IOT15.79
36@ProductHuntProduct Hunt15.71
37@engadgetEngadget15.67
38@CNETCNET15.43
39@DZoneDZone15.31
40@HacksterioHackster.io15.2
41@DU_PressDeloitte Univ Press14.89
42@cebitCeBIT13.96
43@CBCNewsCBC News13.95
44@IoTchannelIoT Community13.91
45@InternetofBizInternet of Business13.56
46@ComputerworldComputerworld13.44
47@OReillyMediaO’Reilly Media13.33
48@ComputerWeeklyComputerWeekly13.05
49@TheManufacturerThe Manufacturer13.04
50@PubNubPubNub12.86
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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Big DataVirtual RealityDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals, brands and publications listed are undoubtedly influential when it comes to driving discussion around IoT.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives measured as resonance (engagement). These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

Cover image designed by Freepik

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IOT 2017

TOP 100 INFLUENCERS, BRANDS AND PUBLICATIONS

Download this free report which reveals the top 100 IoT influencers, brands and publications