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Future of Work: Top 100 Influencers and Brands

by | Nov 16, 2016 | Influencer Lists,

The workplace is evolving, disruptive innovations are causing new industries to emerge and business models and management practices to change. Advancements in technology and ways of communicating are changing the way we collaborate in the workplace. It remains to be seen what role will automation, artificial intelligence and robotics will play in forming the future of work. Organisations need to be aware of the key trends that will affect them and their employees in order to prepare for them today.


We reached out to some of the top influencers on our list to ask them for their views on future of work. We spoke to Cheryl Cran (#1), Jacob Morgan (#2), Alan Lepofsky (#5), Jeremy Scrivens (#6), Josh Bersin (#13), Mike Ettling (#17), Fabienne Neymarck (#19) and Imran Hafeez Panhwar (#20). Be sure to follow them to stay up to date on the best content and resources on crowdfunding.

Onalytica - The Future of Work Top 100 Influencers and Brands - Cheryl ChanCheryl Cran – Future of Work & Change Leadership Expert at Evolutionary Business Solutions

“The Future of Work requires action now! Leaders and teams need to be building the systems and structures that will meet the new workforce today. Future of work includes a shared leadership approach within companies, everyone will be a leader and will require fundamental leadership skills. A change in leadership approach is needed now to make plans towards preparing people for a new way to work, a new way to innovate and collaborate. Robotics, remote workers, data driven systems, working together with constantly evolving and new teams will all be the future reality. We need to develop flexibility, adaptability and innovation skills for the future of work.”

Onalytica - The Future of Work Top 100 Influencers and Brands - Jacob MorganJacob Morgan – Keynote Speaker, Best-Selling Author, Futurist, & Co-Founder of The Future of Work Community

“The Future of Work is a big topic that can mean many things to different people. Is it about jobs and automation? Organizational design? Management and leadership? New ways of working? Regardless of how you look at this, the one key thing that every trend and topic around “The Future of Work” has in common is that we have to challenge convention. We must rethink everything we know about work, which includes all of the topics I mentioned above and then some. One of the key areas I’m exploring currently is employee experience (this is the topic of my new book coming out March 2017), that is, how do we design an organization where people want (not need) to show up to work by focusing on culture, technology, and the physical work environment. My advice to organizations is to focus on asking the right questions instead of worrying about ways to find the right answers. The answers will vary but the questions will dictate the business outcomes.”

Onalytica - The Future of Work Top 100 Influencers and Brands - Alan LepofskyAlan Lepofsky – VP and Principal Analyst, Future of Work at Constellation Research 

“One of the biggest changes in the #FutureOfWork will be the way tools/services will help people get their work done more efficiently and effectively, by using artificial intelligence to learn patterns and recommend actions.”

Onalytica - The Future of Work Top 100 Influencers and Brands - Jeremy ScrivensJeremy Scrivens – Ecosystem Innovation Catalyst at The Emotional Economy at Work

“Innovation and collaboration are hot topics. Innovation used to be in the hands of experts but now requires all workforce members to be involved. Collaboration requires an engaged workforce but only 13% of the world’s workforce is engaged. A critical task for business is to engage their people with a different approach. The old approach, engaging people from Outside In through the what and how of work no longer inspires people, especially the young Gen G’s. These kids, born from 1993, are wired for collaboration and innovation, as players in the new digital rooms, around making and sharing together. The new digital and social technologies put the individual back into the centre of work as community.  The old way engaged people through the parts of things. But the age of Third Platform technologies (digital, social, analytics, mobile and cloud) provides an infrastructure to connect the parts to the wholeness of things. The future of work is a collaborative between people as equal players, not a hierarchy or job title. It is a living ecosystem of equal players engaging the strengths of every member as #MeWE. Obsolete Job descriptions are replaced with Collaborative Charters. This is Inside Out. The future of work is job but also social movement across traditional boundaries. Inclusion is not just about equality but about bringing everybody in the room to ask why and co-create what’s next for social good at scale.”

Onalytica - The Future of Work Top 100 Influencers and Brands - Josh BersinJosh Bersin – Principal and Founder of Bersin by Deloitte

“The Future of Work is important to all of us. Technology and cognitive software will force us all to reinvent ourselves, become “more human,” and learn to use new tools and systems.  Employers must redesign jobs around people and customers, not machines – public policy makers must make career reinvention easier, and we as individuals simply need to learn every day.”

Onalytica - The Future of Work Top 100 Influencers and Brands - Mike EttlingMike Ettling – President at SAP SuccessFactors

“The future of work is going to be a highly diverse and inclusive workforce, looking for flexibility and an environment that encourages and supports collaboration and ongoing learning. To ensure successful business execution in today’s global, knowledge-based economy, human resources is more important than ever – CEOs say that talent is something that has been left unsolved and they are looking for partnership and expertise from HR leaders. We must look beyond our traditional sources of talent and broaden the pool. Successful companies will invest more in learning, training, and development, and address the common as well as the different needs of our multi-generational workforce. It’s a challenging time, but also an exciting one. As a people we’ve always been rather resilient, especially during times of significant business model disruption like the one we are experiencing now. We find new things to do with our brains, and new ways to innovate. As technology becomes more and more capable of taking on the “work” in our “jobs,” we’re freed to do more interesting things, and focus on the activities that energize us and contribute to the value of our businesses.”

Onalytica Future of Work, Data Security Top 100 Influencers and Brands - Fabienne NeymarckFabienne Neymarck – Sales Administration at ascendeo France

“Smarter buildings represents a powerful leverage that would help employees increase their productivity (for a better quality of well-being at work); smarter for indoor air quality control, light settings, and offer individual and intuitive relaxation solution. Mobile work is already here. It will be increasingly adopted by self employed and corporations. The latter will have to accept this new flexibility of work as the new standard.”

Onalytica - Future of Work Top 100 Influencers and Brands - Imran Hafeez PanhwarImran Hafeez Panhwar – Programmer at the Establishment Division for the Government of Pakistan

“We are happy and leading in terms of workplace satisfaction by using advancements in technological and behavioural success. There’s still way to go, as we need to rethink the reason of today’s’ life style of a pre-scheduled work life, which is sometimes overloaded with multitasking beside stressed up social life. What seems interesting in the future is freedom of routine and self scheduling to work on our own with no strings attached and no controlling, but only interest ridden tasks to complete. We may get it right with the adoption of IoT, AI and Bots to get tasks done for us, so we are able to better enjoy life with green nature, go for a vacation and dream well to stay happy”


We were interested in seeing which topics were spoken of the most in the context of future of work, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January – 15th November 2016 and counted the number of times various topics were mentioned to create a topic share of voice pie chart:

 Onalytica - The Future of Work Top 100 Influencers and Brands - Topic Share of Voice
The most popular topic mentioned in tweets and blogs by the top future of work influencers was IoT with a 23% share of voice, illustrating the massive importance of connectivity and networking within the future of work space. Leadership was the 2nd most popular topic with 16% of all topic mentions. The 3rd most popular topic was AI with a 16% share of voice, whilst the topic of  HR received a 13% share of voice. VR received a 10% share of mentions, followed by Cloud Services with 9%. The topic of Robotics received 7% of all mentions, followed finally by Healthcare and Collaboration which both received a 2% share of mentions among the top 100 future of work influencers and brands.


We were very interested in seeing which brand and individuals were leading the discussion around future of work, so we analysed over 53K tweets mentioning the key words: “Future of Work” OR futureofwork OR FoW from the 1st August – 30th October 2016. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online Future of Work conversation with number two individual Jacob Morgan at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

 Onalytica - The Future of Work Top 100 Influencers and Brands Network Map Jacob Morgan
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand HRCurator at the centre and all the Future of Work conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

 Onalytica - The Future of Work Top 100 Influencers and Brands Network Map - HRCurator



We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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RankTwitter HandleNameCompanyInfluencer Score
1@cherylcranCheryl CranEvolutionary Business Solutions100
2@jacobmJacob MorganInc. Magazine70.64
4@lauraprtoLaura PrietoHibox60.26
5@alanlepoAlan LepofskyConstellation Research50.33
6@JeremyScrivensJeremy ScrivensThe Emotional Economy at Work48.7
7@ValaAfsharVala AfsharSalesforce43.91
8@rwang0R Ray Wang (王瑞光)Constellation Research39.95
9@tedcoineTed CoinéOPENfor.Business33.85
10@MeghanMBiroMeghan M. BiroTalentCulture Consulting Group32.62
11@BlakeiBlake IrvingGoDaddy30.66
12@dhinchcliffeDion Hinchcliffe7Summits26.49
13@Josh_BersinJosh BersinBersin by Deloitte25.12
14@MattMongeMatt MongeThe Mojo Company21.16
15@PHHSlPeter HallCHS Group20.63
16@arnonelArno NelAvanade19.69
17@mikeettlingMike EttlingSAP-SuccessFactors19.1
18@tnvoraTanmay VoraBasware18.43
19@ArkangelScrapFabienne Neymarckascendeo18.14
20@roomeezonImran Hafeez PanhwarGovernment of Pakistan17.97
21@_cchanConnie ChanThe Future of Work Community17.86
22@rossdawsonRoss DawsonAdvanced Human Technologies Group16.71
23@MissStaceyMayStacey May FowlesThe Globe and Mail16.7
24@holgermuHolger MuellerConstellation Research16.61
25@evankirstelEvan KirstelUCStrategies.com15.43
26@Tiffani_BovaTiffani BovaSalesforce14.73
27@BrunoGebarskiBruno GebarskiVision 202114.65
28@simpletonbillBill JensenQuincy College14.07
29@Timothy_HughesTim HughesDigital Leadership Associates13.98
30@GuyRyderGuy RyderThe International Labour Organization13.95
31@xsalasXimo SalasAGRITECNO FERTILIZANTES S.L.13.71
32@kavigupptaKavi GupptaStrategyzer13.55
33@catjohnsonCat Johnsoncatjohnson.co12.97
34@DeanHristovDean HristovBournemouth University12.9
35@MarkCCrowleyMark C. CrowleyMark C. Crowley & Associates12.85
36@iSocialFanzBrian FanzoDelmondo, iSocialFanz12.72
37@bud_caddellBud CaddellNOBL Collective12.44
38@ShellyKramerShelly KramerFuturum Research + Analysis12.3
39@CJD_ArdentChristopher J. DwyerArdent Partners12.13
40@PennelDenisDenis PennelWorld Employment Confederation11.98
41@mikemmoonMichael M. Moon, PhDExcelHRate Research and Advisory Services11.73
42@leoquattrucciLeonardo QuattrucciEuropean Commission11.41
43@dds180David D’SouzaCIPD11.37
44@JayShettyIWJay ShettyAccenture10.97
45@parismarxParis MarxFreelance Writer10.83
46@hjarcheHarold JarcheJarche Consulting10.82
47@garrett__obrienGarrett O’BrienThe HRIS World10.54
48@mariannehewlettMarianne HewlettAtos10.5
49@London_LadyLisa PattendenSocial Helping Hand10.36
50@digitalarunArun SundararajanNew York University10.33



We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in future of work.

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RankTwitter HandleNameInfluencer Score
3@digitalistmagDigitalist Magazine48.4
7@FOWCommunityThe FOW Community37.77
8@successfactorsSAP SuccessFactors29.12
9@mitsmrMITSloan Mgmt Review28.66
11@constellationrConstellation R24.85
14@yesmagazineYES! Magazine22.86
18@AppitySnacksAppity Snacks18.67
19@HRTechWeeklyHR Tech Weekly18.65
21@FutureOfWorkHubFuture of Work Hub17.86
23@WorkNOBLNOBL Collective16.37
25@PolycomEMEAPolycom EMEA16.18
27@AspenInstituteThe Aspen Institute15.31
32@CushWakeUKCushman & Wakefield13.47
36@SwiiitchSwitch Collective12.45
38@Getting_SmartGetting Smart12.2
39@CurationSuiteCuration Suite12.11
40@lavorofuturoFuture of Work12.05
42@BeingExampleBeing Example11.81
47@thehrisworldThe HRIS World11.37
50@OReillyMediaO’Reilly Media11.05


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around future of work.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.





Download this free report which reveals the top 100 Future of Work influencers and brands