The workplace is evolving, disruptive innovations are causing new industries to emerge and business models and management practices to change. Advancements in technology and ways of communicating are changing the way we collaborate in the workplace. It remains to be seen what role will automation, artificial intelligence and robotics will play in forming the future of work. Organisations need to be aware of the key trends that will affect them and their employees in order to prepare for them today.
WHAT ARE THE EXPERTS SAYING?
We reached out to some of the top influencers on our list to ask them for their views on future of work. We spoke to Cheryl Cran (#1), Jacob Morgan (#2), Alan Lepofsky (#5), Jeremy Scrivens (#6), Josh Bersin (#13), Mike Ettling (#17), Fabienne Neymarck (#19) and Imran Hafeez Panhwar (#20). Be sure to follow them to stay up to date on the best content and resources on crowdfunding.
“The Future of Work requires action now! Leaders and teams need to be building the systems and structures that will meet the new workforce today. Future of work includes a shared leadership approach within companies, everyone will be a leader and will require fundamental leadership skills. A change in leadership approach is needed now to make plans towards preparing people for a new way to work, a new way to innovate and collaborate. Robotics, remote workers, data driven systems, working together with constantly evolving and new teams will all be the future reality. We need to develop flexibility, adaptability and innovation skills for the future of work.”
“The Future of Work is a big topic that can mean many things to different people. Is it about jobs and automation? Organizational design? Management and leadership? New ways of working? Regardless of how you look at this, the one key thing that every trend and topic around “The Future of Work” has in common is that we have to challenge convention. We must rethink everything we know about work, which includes all of the topics I mentioned above and then some. One of the key areas I’m exploring currently is employee experience (this is the topic of my new book coming out March 2017), that is, how do we design an organization where people want (not need) to show up to work by focusing on culture, technology, and the physical work environment. My advice to organizations is to focus on asking the right questions instead of worrying about ways to find the right answers. The answers will vary but the questions will dictate the business outcomes.”
Alan Lepofsky – VP and Principal Analyst, Future of Work at Constellation Research
“One of the biggest changes in the #FutureOfWork will be the way tools/services will help people get their work done more efficiently and effectively, by using artificial intelligence to learn patterns and recommend actions.”
Jeremy Scrivens – Ecosystem Innovation Catalyst at The Emotional Economy at Work
“Innovation and collaboration are hot topics. Innovation used to be in the hands of experts but now requires all workforce members to be involved. Collaboration requires an engaged workforce but only 13% of the world’s workforce is engaged. A critical task for business is to engage their people with a different approach. The old approach, engaging people from Outside In through the what and how of work no longer inspires people, especially the young Gen G’s. These kids, born from 1993, are wired for collaboration and innovation, as players in the new digital rooms, around making and sharing together. The new digital and social technologies put the individual back into the centre of work as community. The old way engaged people through the parts of things. But the age of Third Platform technologies (digital, social, analytics, mobile and cloud) provides an infrastructure to connect the parts to the wholeness of things. The future of work is a collaborative between people as equal players, not a hierarchy or job title. It is a living ecosystem of equal players engaging the strengths of every member as #MeWE. Obsolete Job descriptions are replaced with Collaborative Charters. This is Inside Out. The future of work is job but also social movement across traditional boundaries. Inclusion is not just about equality but about bringing everybody in the room to ask why and co-create what’s next for social good at scale.”
“The Future of Work is important to all of us. Technology and cognitive software will force us all to reinvent ourselves, become “more human,” and learn to use new tools and systems. Employers must redesign jobs around people and customers, not machines – public policy makers must make career reinvention easier, and we as individuals simply need to learn every day.”
“The future of work is going to be a highly diverse and inclusive workforce, looking for flexibility and an environment that encourages and supports collaboration and ongoing learning. To ensure successful business execution in today’s global, knowledge-based economy, human resources is more important than ever – CEOs say that talent is something that has been left unsolved and they are looking for partnership and expertise from HR leaders. We must look beyond our traditional sources of talent and broaden the pool. Successful companies will invest more in learning, training, and development, and address the common as well as the different needs of our multi-generational workforce. It’s a challenging time, but also an exciting one. As a people we’ve always been rather resilient, especially during times of significant business model disruption like the one we are experiencing now. We find new things to do with our brains, and new ways to innovate. As technology becomes more and more capable of taking on the “work” in our “jobs,” we’re freed to do more interesting things, and focus on the activities that energize us and contribute to the value of our businesses.”
“Smarter buildings represents a powerful leverage that would help employees increase their productivity (for a better quality of well-being at work); smarter for indoor air quality control, light settings, and offer individual and intuitive relaxation solution. Mobile work is already here. It will be increasingly adopted by self employed and corporations. The latter will have to accept this new flexibility of work as the new standard.”
Imran Hafeez Panhwar – Programmer at the Establishment Division for the Government of Pakistan
We were interested in seeing which topics were spoken of the most in the context of future of work, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January – 15th November 2016 and counted the number of times various topics were mentioned to create a topic share of voice pie chart:
The most popular topic mentioned in tweets and blogs by the top future of work influencers was IoT with a 23% share of voice, illustrating the massive importance of connectivity and networking within the future of work space. Leadership was the 2nd most popular topic with 16% of all topic mentions. The 3rd most popular topic was AI with a 16% share of voice, whilst the topic of HR received a 13% share of voice. VR received a 10% share of mentions, followed by Cloud Services with 9%. The topic of Robotics received 7% of all mentions, followed finally by Healthcare and Collaboration which both received a 2% share of mentions among the top 100 future of work influencers and brands.
MAPPING THE COMMUNITY
We were very interested in seeing which brand and individuals were leading the discussion around future of work, so we analysed over 53K tweets mentioning the key words: “Future of Work” OR futureofwork OR FoW from the 1st August – 30th October 2016. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online Future of Work conversation with number two individual Jacob Morgan at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
TOP 100 INDIVIDUALS
We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.
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|Rank||Twitter Handle||Name||Company||Influencer Score|
|1||@cherylcran||Cheryl Cran||Evolutionary Business Solutions||100|
|2||@jacobm||Jacob Morgan||Inc. Magazine||70.64|
|5||@alanlepo||Alan Lepofsky||Constellation Research||50.33|
|6||@JeremyScrivens||Jeremy Scrivens||The Emotional Economy at Work||48.7|
|8||@rwang0||R Ray Wang (王瑞光)||Constellation Research||39.95|
|10||@MeghanMBiro||Meghan M. Biro||TalentCulture Consulting Group||32.62|
|13||@Josh_Bersin||Josh Bersin||Bersin by Deloitte||25.12|
|14||@MattMonge||Matt Monge||The Mojo Company||21.16|
|15||@PHHSl||Peter Hall||CHS Group||20.63|
|20||@roomeezon||Imran Hafeez Panhwar||Government of Pakistan||17.97|
|21||@_cchan||Connie Chan||The Future of Work Community||17.86|
|22||@rossdawson||Ross Dawson||Advanced Human Technologies Group||16.71|
|23||@MissStaceyMay||Stacey May Fowles||The Globe and Mail||16.7|
|24||@holgermu||Holger Mueller||Constellation Research||16.61|
|27||@BrunoGebarski||Bruno Gebarski||Vision 2021||14.65|
|28||@simpletonbill||Bill Jensen||Quincy College||14.07|
|29||@Timothy_Hughes||Tim Hughes||Digital Leadership Associates||13.98|
|30||@GuyRyder||Guy Ryder||The International Labour Organization||13.95|
|31||@xsalas||Ximo Salas||AGRITECNO FERTILIZANTES S.L.||13.71|
|34||@DeanHristov||Dean Hristov||Bournemouth University||12.9|
|35||@MarkCCrowley||Mark C. Crowley||Mark C. Crowley & Associates||12.85|
|36||@iSocialFanz||Brian Fanzo||Delmondo, iSocialFanz||12.72|
|37||@bud_caddell||Bud Caddell||NOBL Collective||12.44|
|38||@ShellyKramer||Shelly Kramer||Futurum Research + Analysis||12.3|
|39||@CJD_Ardent||Christopher J. Dwyer||Ardent Partners||12.13|
|40||@PennelDenis||Denis Pennel||World Employment Confederation||11.98|
|41||@mikemmoon||Michael M. Moon, PhD||ExcelHRate Research and Advisory Services||11.73|
|42||@leoquattrucci||Leonardo Quattrucci||European Commission||11.41|
|45||@parismarx||Paris Marx||Freelance Writer||10.83|
|46||@hjarche||Harold Jarche||Jarche Consulting||10.82|
|47||@garrett__obrien||Garrett O’Brien||The HRIS World||10.54|
|49||@London_Lady||Lisa Pattenden||Social Helping Hand||10.36|
|50||@digitalarun||Arun Sundararajan||New York University||10.33|
TOP 100 BRANDS
We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about future of work. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in future of work.
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|Rank||Twitter Handle||Name||Influencer Score|
|7||@FOWCommunity||The FOW Community||37.77|
|9||@mitsmr||MITSloan Mgmt Review||28.66|
|19||@HRTechWeekly||HR Tech Weekly||18.65|
|21||@FutureOfWorkHub||Future of Work Hub||17.86|
|27||@AspenInstitute||The Aspen Institute||15.31|
|32||@CushWakeUK||Cushman & Wakefield||13.47|
|40||@lavorofuturo||Future of Work||12.05|
|47||@thehrisworld||The HRIS World||11.37|
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around future of work.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.
FUTURE OF WORK:
TOP 100 INFLUENCERS AND BRANDS
Download this free report which reveals the top 100 Future of Work influencers and brands