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M2M 2016: Top 100 Influencers and Brands

by | Aug 3, 2016 | Influencer Lists,

Machine to Machine (M2M) refers to direct communication between devices using any communications channel, including wired and wireless. The M2M market is undergoing a fast transformation as enterprises are increasingly realising the value of connecting geographically dispersed people, devices, sensors and machines to corporate networks. Today, industries such as healthcare, automotive, oil and gas, precision agriculture, military, government, smart cities/municipalities, manufacturing, and public utilities, among others, utilise M2M technologies for a myriad of applications. It is for precisely this reason that the Global M2M market is expected to grow to 27 billion devices, generating $1.6 trillion in revenue in 2024.


We reached out to some of the top influencers on our list to ask them for their views on M2M. We spoke to Evan Kirstel (#6), Eric Vanderburg (#7), Lisa Briercliffe (#9), Lisa Pattenden (#12), Fabio Moioli (#20), Dana Blouin (#21) Dez Blanchfield (#22), Dr. James Canton (#24), Ronald van Loon (#26) and Ian M Calvert (#27). Be sure to follow them to stay up to date on the best content and resources on M2M.

Evan KirstelOnalytica M2M Top 100 Influencers and Brands - Evan Kirstel – Social Media Business Strategist (Advisor) at

“Really excited about the rise of M2M in telehealth / telemedicine and how it is becoming a fundamental driver for change in the healthcare industry. Given rising costs, an aging population, the increase in chronic diseases, the healthcare IT world must become more efficient and effective and M2M is a key tech change agent.”

Onalytica M2M Top 100 Influencers and Brands - Eric VanderburgEric Vanderburg – Director, Information Systems and Security at JurInnov Ltd.

“M2M is a technological ecosystem that is expanding our world. Like the natural ecosystem of living organisms that are linked through energy flows and nutrient cycles, M2M links machines with machines to exchange data on the devices they are monitoring, and it is the framework on which IoT is built. M2M allows industrial machine components to provide status reports; cars to drive themselves; planes to understand weather conditions; lights to turn on when you are near; and your doggie door to open when your pet’s collar is near. M2M, and by extension IoT, fosters a greater understanding of the world and offer a host of possibilities only limited by our imagination. M2M has created an explosion of innovation and it is poised to deliver the greatest economic opportunities since the adoption of the Internet.”

Onalytica M2M Top 100 Influencers and Brands - Lisa BriercliffeLisa Briercliffe – Principal Consultant Briercliffe Associates

“From my point of view M2M and the associated technologies of IOT and AI form the backbone of a very important move for the future. In a way M2M is not new and has been developed from process management systems in industry which have brought productivity gains over a long period of time.  The arrival of that same idea in the form of IOT and the substantial rise in the availability of sophisticated AI systems opens the door on a whole new era of opportunity. As a good example IBM in the form of Watson are delivering very sophisticated and affordable logic engines via the Cloud and the dynamic AI brain power that is now available to these sensor-driven process networks is truly ground-breaking. I expect to see the capitalisation upon M2M and these related technologies make a huge difference to the world in the very near future. My two greatest fears stem from the facts that robots need very intelligent programming and that any network on the basis of where we stand today is inherently insecure.”

Onalytica M2M Top 100 Influencers and Brands - Lisa PattendenLisa Pattenden – Social Media Engagement Specialist at Social Helping Hand

“When I first heard of M2M I thought of crazy stuff like in Sci-fi movies. Then I had to have major brain surgery and got first hand knowledge of the things that are being developed in the M2M world to help in the medical field. I was fascinated with everything I could get my hands on, asking questions and reading everything I could. This is not just about machines it’s about people who had no hope of a quality life to now having the best life. M2M technology is new but is fertile ground for more to have a quality life. I just hope I’m sharing enough information that allows others to see the magic.”

Onalytica M2M Top 100 Influencers and Brands - Fabio MoioliFabio Moioli – Head of Consulting & Services at Microsoft

“Machine to Machine (M2M) or the Internet of Things (IoT) – as it is often renamed – represents the next “world-changing” revolution, after the Industrial Revolution of 1750 – 1900, and following the Computer & Internet revolution which started in the 1950’s. It is an exciting scenario in which objects, personal devices, even animals communicate, take Intelligent decisions, sometimes autonomous actions on their own, without human interaction and working together with humans as “peers”. This revolution will completely transform industrial sectors and the entire world, for all of us, in ways as powerful as the Industrial Revolution and even more. It is our future, it is happening now, and it can bring fascinating and immense benefits to all of us. We have all to prepare for it, starting from today’s Digital Transformation.”

Onalytica M2M Top 100 Influencers and Brands - Dana BlouinDana Blouin – Serial Entrepreneur, Speaker, IoT Thought Leader

“I see M2M as one of the most important segments of the larger IoT umbrella. In the coming year the vast majority of communication will take place passively between devices, M2M is going to play a much larger role in peoples lives than they will ever realize.”

Onalytica M2M Top 100 Influencers and Brands - Dez BlanchfieldDez Blanchfield – Vice President of Technology at The Greenstone Group

“Few industries will escape the positive disruptive impact of Machine to Machine ( M2M ) communications. M2M should not be confused with the Internet of Things ( IoT ), indeed M2M is an integral part of IoT but IoT is only the tip of the proverbial block of ice as far as M2M is concerned. Those who come to understand M2M and harness it, leverage it, will indeed gain such significant advantage over their competitors that their competitors may never actually catch up. The immediate winners will be heavy industry, mining, engineering, logistics, retail, and telecoms. But there is a natural progression which will take place in a more organic fashion into health, entertainment, and human interaction. The breath and depth of what M2M promises ranges from giant dump trucks in mines, through to tiny pills we will swallow to report on our inner health on a mobile app, and everything in-between. We have only just begun to imagine what is possible. I foresee the birth of piezoelectric M2M bio circuits. Hundreds of millions using smart phones and personal health wrist straps have given us a small taste of what is to come. But when we see billions of us using thousands of transparent M2M interactions throughout our daily lives, that is when the true value of M2M will be fully realised. The positive impact of M2M on the quality of human and animal life will surely exceed anything science fiction novels have been all to allude to thus far. We do indeed live in interesting times.”

Onalytica M2M Top 100 Influencers and Brands - Dr. James CantonDr. James Canton – CEO Institue for Global Futures, author Future Smart: Managing the Game-Changing Trends that will Transform Your World

“The leading M2M trend that will accelerate M2M and IoT adoption will be artificial intelligence. AI, especially machine and deep learning as well as cognitive and neural networks will transform M2M adoption. Things that think, predict and solve problems automatically are coming at a global scale of innovation. AI solutions that have cognitive awareness–M2M that can learn, think and know what is needed and can automatically solve complex problems, go out to the cloud and find what is needed, this will be a game changer. M2M may become smarter than humans leading to a new evolution of Smart M2M solutions at the chip, network, software and even hardware level. Self-Evolving M2M will intuit, learn and create innovative solutions to meet grand challenges on the planet. M2M enabled by AI will be the most massive disruptive innovation on the planet leading to new solutions in medicine, finance, entertainment, security and manufacturing. This convergence will lead to advanced solutions that leverage big data, analytics and data science. Even separate technologies such as nanotechnology, 3D printing,robotics, bio-engineering and quantum computing will be integrated into a future global Cognitive M2M ecosystem. My new book FUTURE SMART Managing the Game-Changing Trends that will Transform Your World is available at Amazon

Onalytica - IoT, Big Data, Digital Transformation - Top 100 Influencers and Brands - Ronald van LoonRonald van Loon – Director at Adversitement
“M2M (Machine to Machine) solutions and IoT (Internet of Things) will have a significant positive impact on the customer experience and the many touch points throughout the customer journey. Therefore, with the help of M2M solutions the shopping experience is improved with the provision of online real time stock details, the facilitation of mobile payments, the provision of real-time information on special offers, automatic optimisation of stock on the basis of real time sales, monitoring of your health by means of your mobile device or the facilitation of automatic maintenance updates for transport systems. M2M is fuelling innovation and improving Customer Experience in the healthcare, retail, finance, construction, and transportation industry. Applying M2M solutions is no longer an optional exercise. It is a “must have”.

“With IIoT and IoT becoming more and more a part of our everyday dictionary through the use of advertising via Television, Radio, Newspapers and the Internet, the question is are you prepared for what M2M has to offer? Whether this is your Marketing or the IT Security provision, you need to be making both your Internal and External Communities aware of it now. As whilst you think it will happen soon, the truth is, it’s already here and in use! So, before you make your decision with anything IT related, are both your IT Network and IT Security prepared and ready for what M2M is bringing to you and your audience? The field of M2M is entering a whole field that businesses haven’t experienced before and are far from ready for, but unfortunately, Hackers and Cyber criminals are already working in this arena. This means, that you and your company need to make sure that Network is secure and your Customer’s data is secure too. Whilst nothing is ever totally secure, preparation and possible preventative measures means that you can have a safer feeling before implementing M2M tomorrow…..”


We were interested in seeing which topics were most popular among the top M2M influencers, so we analysed their tweets and blogs from 1st January –  1st August 2016 and counted mentions of various topics associated with M2M, which we then used to create a topic share of voice chart.

Onalytica M2M Top 100 Influencers and Brands - Network Map - Topic Share of Voice

It’s interesting to note that the most popular topic among the M2M influencers was Wearable Tech with a 38% share of voice, illustrating the fact that the popularity of wearable tech and it’s use within the M2M sector is a key debate driver among the top influencers. Cognitive Computing was the 2nd most popular debate driver with 11%, proving how important AI and Machine learning is to M2M. This was followed by mentions of Smart Homes with a 10% share of voice, illustrating the potential for M2M in the consumer house and homes market. Driverless Cars and Predictive Analytics both received an 9% share of voice among the top influencers, followed by Digital Health with an 8% share of voice. Other frequently mentioned topics among the top influencers included Automotive IoT, Connected Cars and Retail IoT.


We were very interested in seeing which M2M influencers and brands were leading the online discussion, so we analysed  tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the number 1 Brand @ThingsEXPO at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica M2M Top 100 Influencers and Brands - Network Map - Things Expo

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 influencer Carmen Gonzalez at the centre and all the conversations to and from the influencers in her field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica M2M Top 100 Influencers and Brands - Network Map - Carmen Gonzalez


We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in M2M. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

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RankTwitter HandleNameCompanyInfluencer Score
1@GonzalezCarmenCarmen GonzalezSYS-CON Media100
2@ConnectedWMagPeggy SmedleySpecialty Publishing Co46.82
3@craigbrownphdCraig Brown, Ph.D.craigbrownphd.com44.57
4@ArkangelScrapFabienne Neymarckascendeo29.53
5@roomeezonImran Hafeez PanhwarGovernment of Pakistan26.96
6@evankirstelEvan KirstelUCStrategies.com25.7
7@evanderburgEric VanderburgJurInnov Ltd.23.41
8@dhinchcliffeDion Hinchcliffe7Summits23.13
9@lisabriercliffeLisa BBriercliffe Associates21.55
10@Phil_ComtekPhil BartlettComtek20.34
11@TechXBSteve NichollsTechXB18.86
12@London_LadyLisa PattendenSocial Helping Hand18.21
13@analyticbridgeVincent GranvilleData Science Central18.17
14@TamaraMcClearyTamara McClearyThulium18.1
15@kingofpaymentsChristopher DanversAA Credit Union16.17
16@sushthesissushil deshmukhS&H India Pvt Ltd15.55
17@ChicagoDesignMichael Sim ↗️Aeris14.73
18@TrippBradenTripp BradenStrategic Performance Partners13.85
19@mikejulietbravoMike BriercliffeSoftware as a Service Group13.36
20@fabiomoioliFabio MoioliMicrosoft11.58
21@danablouinDana BlouinThammasat University11.49
22@dez_blanchfieldDez BlanchfieldVault Systems11.45
23@WakeUpMobNatalia CapelWake Up!10.91
24@futureguruDr. James CantonInstitute for Global Futures10.72
25@DamianoMeDamiano FuscoChander Dhall10.6
26@Ronald_vanLoonRonald van LoonAdversitement9.41
27@IanMCalvertIan M CalvertThe Social Family9.21
28@GoosenWynandDr Wynand Goosenskillzbook.com8.52
29@joao_pmlimaJoão Marques LimaFuture Behind8.44
30@cliffordiousClifford McDowellITEC Systems8.09
31@Wearables101Bruce MeyerSUEZ8.06
32@gmt71_01Gianmarco TroiaQwince7.89
33@JMunozCasillasJulia Muñoz ッIBM7.76
34@julienramaugeJulien RamaugéGroupama Asset Management7.69
35@EscotRodriguesEscot Rodrigues cristianyamashita.com7.69
36@Kevin_JacksonKevin JacksonIBM7.3
37@cyberjournalistJon DubeWME-IMG7.24
38@mary_impraiseMary Taylorimpraise7.07
39@balajisBalaji S. Srinivasan21.co7.07
40@MartinGaedtMartinGaedt ideenfitcleverheads GmbH7.03
41@ernieschellErnie SchellMarketing Systems Analysis6.89
42@CharlesKrieteCharles KrieteKORE Wireless Group6.44
43@CaseyFaheyCasey FaheyNETGOALIE6.43
44@rautsanSandeep RautSyntel6.39
45@HopefulGeekAndrae ChristopherMobile App Developer6.36
46@praveenaxpraveen kumar a.x.Brain Gain6.28
47@VVagiasVasilis VagiasHortonworks6.21
48@shakamunyiAlex BarretoVisigenic6.16
49@didierdelmerDidier DelmerDigital Expert5.64
50@CarlaMaysCarla Mays, MPAMays Civic Innovation5.46


In the top 100 brands we can find a great selection of industry events such as ThingsEXPO and CloudEXPO and resources such as Ulitzer and IoT Journal, as well as industry heavyweights like Telefónica, Deutsche Telekom, Vodafone and Virgin Media. Below is the top 50, be sure to download the report to get the full top 100 list, and see who are most the influential brands in M2M.

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RankTwitter HandleNameInfluencer Score
2@CloudExpoCloudEXPO ®89.91
3@BigDataExpoBigDataEXPO ®67.32
5@SYSCONmediaSYS-CON Media64.93
6@MicroservicesEMicroservices Expo64.7
7@ContainersExpoContainers Expo64.19
9@SDDCexpoSDDC Expo64
10@CloudJobFairCloud Expo Job Fair63.86
11@CloudExpoWireCloud Expo Wire63.56
12@IoTJournalIoT Journal55.02
15@dustcloud_ioDust Cloud31.5
16@DevOpsSummitDevOps Summit26.9
19@m2mtelefonicam2m Telefónica13.51
21@Motiv8ForumsMotiv8 Tech Forums13.14
22@binaryloomThe Binary Loom12.34
23@WalesBuzzWales Buzz12.33
25@TVSNextDigital Solutions11.3
26@iotcongress_1IoT Global Congress11.25
27@AppitySnacksAppity Snacks10.68
29@TechPastaTech Pasta!9.4
31@TheIoTInternet of Things8.93
34@virginmediaVirgin Media7.36
36@InsideIoTInside IoT7
37@IoTNow_IoT Now6.95
38@smartcityfeedSmart City Feed6.81
39@DT_M2MDeutsche Telekom M2M6.77
40@IoTInsiderIoT Insider6.76
41@Vodafone_M2MVodafone M2M6.74
42@DigiHubWalesDigiHub Wales6.66
43@m2miotmagazineM2M IoT Magazine6.59
44@BDUGUKBigData UG6.53
45@EricssonLabsEricsson Research6.2
46@iDigitalTrendsDigital Trends6.01
49@NetCommWirelessNetComm Wireless5.83
50@ITCrowdsourceIT Crowdsource®5.8


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around M2M.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.



M2M 2016:


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