MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Rugby World Cup 2015: Top 100 Influencers and Brands

by | Nov 4, 2015 | Influencer Lists,

The Rugby World Cup 2015 ran for six weeks from 18th September until the 31st October 2015 and produced some of the most exciting matches the tournament has ever seen. Japan dazzled the crowds as they took on the Springboks and won. Wales beat England at Twickenham in a tense game that went right down to the wire, a result which meant England had to beat Australia to progress to the quarter finals. A task that ultimately proved too much for the hosts. Australia went on to win against Wales and Scotland, but the game against Scotland ended controversially with a last minute penalty that was later ruled to be an incorrect decision. The Pumas reached the semi-finals where they met Australia, who proved too tough an opponent. The Springboks came close to beating the All Blacks in the other semi-final but took the bronze instead, so we had a thrilling Australia vs New Zealand final. It was the tournament favourites the All Blacks who eventually took the cup home to New Zealand. The 2015 Rugby World Cup has been declared the biggest and best tournament to date.

MAPPING THE RUGBY WORLD CUP COMMUNITY

We were very interested to see which influencers and brands drove the most conversation on Twitter, especially the sponsors, so we analysed over 1 Million engaged tweets from 30th September – 28th October on the following query (#rwc2015 OR rugbyworldcup OR rwc2015 OR #rwcfinal OR #rwc2015news OR #rugbyworldcup2015) OR (Rugby AND (Heineken OR Fujitsu OR Toshiba OR Canon OR DHL OR MasterCard OR Emirates OR “Land Rover” OR “Societe Generale” OR “Coca-Cola” OR Toshiba OR Gilbert OR Canterbury OR “Clifford Chance” OR “EY” OR “Ernst and Young” OR Dove OR Tissot OR Duracell OR Heathrow OR Grants)) and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with fans, players, teams, sponsors and brands all chatting about the matches. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the #1 Brand the Rugby World Cup’s official Twitter Handle at the centre, and the conversations to and from the influencers in its field.
Rugby World Cup 2015 - Network Map

Be sure to click on the map to enjoy the full size network diagram in greater detail!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #1 sponsor Dove Men + Care at the centre, and the conversations to and from the different influencers in its field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Rugby World Cup 2015 - Dove Men + Care Network Map

BRANDS vs. INDIVIDUALS – SHARE OF VOICE

It was interesting to note that in terms of volume of posts around the search query, the brands had a much larger share of voice during the tournament compared to the individuals. The Rugby World Cup’s official twitter page was very vocal and drove the most engagement as did the All Blacks and other official team twitter handles. Out of the sponsors Dove Men + Care drove the most engagement.
Rugby World Cup 2015 Brands vs. Individuals Share of Voice

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see where the sponsors Dove Men+Care, Land Rover, DHL and Heineken appeared on the list.

 

RankTwitter HandleNameInfluencer Score
1@rugbyworldcuprugbyworldcup100
2@AllBlacksAllBlacks22.87
3@SpringboksSpringboks22.7
4@WallabiesWallabies20.13
5@IrishRugbyIrishRugby16.92
6@EnglandRugbyEnglandRugby16.51
7@ScotlandteamScotlandteam15.96
8@DoveMenDoveMen11.34
9@WelshRugbyUnionWelshRugbyUnion11.22
10@LandRoverRugbyLandRoverRugby9.96
11@BBCSportBBCSport7.48
12@WorldRugbyWorldRugby5.8
13@BritishMonarchyBritishMonarchy5.75
14@millenniumstadmillenniumstad5.41
15@SuperSportTVSuperSportTV4.83
16@ITVRugbyITVRugby4.64
17@RugbyCanadaRugbyCanada4.52
18@Apollo11RugbyApollo11Rugby4.14
19@DHLRugbyDHLRugby3.95
20@RWC2015RWC20153.62
21@England2015England20153.52
22@unionargentinaunionargentina3.36
23@ITVITV3.01
24@BBCWalesBBCWales2.9
25@RichmondFanzoneRichmondFanzone2.68
26@USARugbyUSARugby2.66
27@JRFURugbyJRFURugby2.65
28@MasterCardUKMasterCardUK2.6
29@GeorgianRugbyGeorgianRugby2.59
30@fijirugbyfijirugby2.56
31@RugbyUruguayRugbyUruguay2.48
32@FederugbyFederugby2.44
33@RWC2015TravelRWC2015Travel2.4
34@A4LNetworkA4LNetwork2.37
35@NUFCNUFC2.36
36@KICCASPORTKICCASPORT2.31
37@wnaholownaholo2.26
38@GILBERT_RUGBYGILBERT_RUGBY2.25
39@paddypowerpaddypower2.23
40@BBCWorldatOneBBCWorldatOne2.19
41@BBCScrumVBBCScrumV2.19
42@skysportnzskysportnz2.15
43@5liveSport5liveSport2.03
44@canterburyNZcanterburyNZ2.02
45@officialTongaRUofficialTongaRU2.02
46@FFRugbyFFRugby1.98
47@BLACKCAPSBLACKCAPS1.97
48@RugbyNamibiaRugbyNamibia1.89
49@FoxhillsSurreyFoxhillsSurrey1.87
50@SkySportsRugbySkySportsRugby1.85

Download Icon

DOWNLOAD THE FULL REPORT

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at the Rugby World Cup 2015. Be sure to hit the download button below to grab the full report and see who ranks beyond the top 50.

RankTwitter HandleNameAffiliationScore
1@NigelrefowensNigel OwensWorld Rugby8.33
2@BryanHabanaBryan HabanaSpringboks5.55
3@SonnyBWilliamsSonny Bill WilliamsAll Blacks5.11
4@maavelousMa’a NonuAll Blacks4.17
5@JiffyRugbyJonathan DaviesBBC, S4C3.95
6@giteau_rugbyMatt GiteauWallabies3.73
7@matt9dawsonMatt DawsonBBC3.52
8@samwarburton_Sam WarburtonWales3.51
9@pocockdavidDavid PocockWallabies3.18
10@brettgosperBrett GosperWorld Rugby3.08
11@jppietersen14JP PietersenSpringboks3.02
12@ShaneWilliams11Shane WilliamsWales2.88
13@AdamCoopyAdam Ashley-CooperWallabies2.84
14@WillGreenwoodWill GreenwoodSky Sports, ITV, Telegraph2.66
15@JNCudmoreJamie CudmoreCanada2.28
16@frontrow92Sean FitzpatrickFront Row Group Ltd2.25
17@johnkeypmJohn KeyNew Zealand2.23
18@tatafu267Tatafu Polota-NauWallabies2.19
19@willcarlingWill CarlingWill Carling Management Ltd2.12
20@iamjonnykingiamjonnyking™Freelance Author2.11
21@RossMoriarty6Ross MoriartyWales1.95
22@StevenGaugeSteven GaugeFreelance Author1.86
23@paddyjackson10Paddy JacksonIreland1.82
24@ScottQuinnellScott QuinnellSky Sports1.72
25@DTHVDMDTH van der MerweCanada1.68
26@kevenmealamukeven_mealamuAll Blacks1.67
27@MalakaiFekitoaMalakai FekitoaAll Blacks1.67
28@MayorofLondonBoris JohnsonThe Conservative Party1.63
29@NabasboerJacques BurgerNamibia1.61
30@nialloloughlinNiall O’LoughlinCaricatures1.56
31@SharkGregNormanGreg NormanShark1.52
32@gallagherbrenBrendan gallagherCanada1.44
33@officialroyceyRoyceyFreelance Comedian1.44
34@strannersJoel StranskyPivotal Capital1.44
35@JesseKriel15Jesse KrielSpringboks1.43
36@richardbransonRichard BransonVirgin1.38
37@jeromekainoJerome KainoAll Blacks1.38
38@paulszomPaul SzomoruNewcastle Gateshead Initiative1.37
39@YannickNyangaYannick NyangaFrance1.36
40@HambofoundationMatt HampsonMatt Hampson Foundation1.35
41@TimHoran12Tim HoranFox Sports1.29
42@KP24Kevin PietersenSouth African Cricket1.29
43@garyplayerGary PlayerSouth African Golf1.28
44@piersmorganPiers MorganFirst News1.27
45@CliveWoodwardSir Clive WoodwardEngland1.26
46@IzzyFolauIsrael FolauWallabies1.24
47@KennyLoganKenny LoganScotland1.23
48@miketindall13mike tindallEngland1.21
49@A_Smith09Aaron SmithAll Blacks1.21
50@snorkymortlockStirling MortlockWallabies1.2
Download Icon

DOWNLOAD THE FULL REPORT

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the Rugby World Cup. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


TAGS

X

RUGBY WORLD CUP 2015:

TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 rugby world cup 2015 influencers and brands