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HealthTech: Top 100 Influencers, Brands and Publications

by | Jun 29, 2017 | Influencer Lists, ,

The digital revolution has catalysed many changes in the way society functions, these range from instant news alerts to virtual reality gaming. The rise of technology has also boosted the healthcare industry in unimaginable ways. 70% of healthcare organizations worldwide will invest by 2018 in technology including apps, wearables, remote monitoring and virtual care. Earlier this month the FT reported that an app that identifies when a patient’s health is deteriorating by their log of symptoms and delivers a report, has helped to prolong the lives of cancer sufferers. This is by no means an isolated case, with medical technology improving exponentially.

Health technology may be improving in leaps and bounds but this is not without investment. Galen Growth has estimated that venture funding in healthtech start-ups was over $5B last year. In fact, in mid-June CNBC reported that FundRx and angelMD are connecting wealthy doctors with medical startups. The high level of investment in the industry appears to be paying off, with Deloitte’s report on digital heath in the UK stating that the global healthtech industry could be worth up to £43bn by 2018.


MAPPING THE COMMUNITY

We were very interested in seeing which individuals, brands and publications were leading the social media debate around health tech, so we analysed over 812K tweets mentioning the key words: HealthTech OR ((Health) AND (Tech OR Technology)) or “digital health” OR digitalhealth from Jan 1st – June 25th 2017. We then identified the Top 100 most influential individuals, brands and publications leading the discussion.

Below is a network map showing recent interactions with the number one influencer John Nosta. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Network Map John Nosta
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 5 brand DigitalHealth.London at the centre, and all the health tech conversations to and from the influencers in their field. Be sure to click on the map to see it in more detail:
Onalytica - HealthTech Top 100 Influencers, Brands and Publications Network Map DigitalHealth.London


BRAND AWARENESS AMONG INFLUENCERS

Below, you can find a pie chart showing the relative number of brand mentions by the key health tech influencers. This tells us which out of the top brands has the biggest share of voice among the top influencers discussing health tech, counting posts from 1st January – 25th June 2017.

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Brand Share of Voice

The most popular brand mentioned by the top healthtech influencers was the NHS with a 29% share of voice, illustrating the importance of the NHS’s acknowledgement that ‘digital’ has a significant role to play in sustainability and transformation, and it’s commitment to use the latest technology for information sharing. This includes making sure all patient records are digital and interoperable by 2020. Apple was the 2nd most popular brand mentioned by the top healthtech influencers with a 26% share of voice. This is not surprising considering Apple’s dedicated Health app now works with a growing number of apps and gadgets. Their ResearchKit open source framework is making it easier to build apps that can enrol participants, conduct studies, collect data and gain insights. Similarly Apple’s CareKit enables developers to build apps that help you manage your medical conditions, track symptoms and medications, and share the information with your care team. Bayer received the 3rd highest number of mentions with a 13% share of voice, Bayer conversations were driven by their Grants4Apps campaign, offering typically €50K to innovative healthcare startups. Intel received the 4th highest number of mentions with a 8% share of voice. Intel’s high-powered computers and analytics solutions are used to produce personalised treatments for patients including identifying genetic defects that cause different cancers. Fitbit has the largest market share out of the wearable fitness trackers, giving them the joint 5th share of voice among the health tech influencers together with Samsung. Accenture and Philips both received a 4% share of voice with Philip’s acquisition of medical device maker Spectranetics for $2.2 Billion gaining a lot of attention.  Dell EMC received 3% of the mentions with mentions of the Dell Medical School leading the discussion as well as mentions of the IT solutions they provide to hospitals and pharmaceutical companies.  Google’s research organisation Verily had the 4th largest share of voice with 5% of all brand mentions among the top healthtech influencers.


TOPIC ANALYSIS

We wanted to learn what were the most popular topics associated with health tech, so we  analysed tweets and blogs from the top 100 influencers between 1st January – 25th June 2017. We then measured the frequencies of all the words used in conjunction with health tech. These words were then weighted by frequency and made into the word cloud shown below:

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Word Cloud

It is interesting to see that after HealthTech, “DigitalHealth” is the 2nd most popular phrase used by the influencers. Other popular words and phrases include “ehealth”, “mhealth” and “healthit”. himss17 is a reference to the Healthcare Information and Management Systems Society conference in Chicago. The hashtag “pinksocks” is a reference to the pinksocks community who’s mission is to create and effecting change in healthcare system and share each other’s stories.


TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers around health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

RankTwitter HandleNameCompanyInfluencer Score
1@JohnNostaJOHN NOSTANOSTALAB100
2@BerciBerci Meskó, MD, PhDThe Medical Futurist86.56
3@natashaloderNatasha LoderThe Economist79.14
4@chrissyfarrChristina FarrCNBC76.46
5@HealthEugeneEugene BorukhovichBayer49.58
6@Paul_SonnierPaul Sonnier‎Story of Digital Health49.06
7@MikeFeibusMike FeibusFeibusTech47.71
8@VentureValkyrieLisa SuennenGE Ventures43.64
9@evankirstelEvan KirstelTEN DIGIT Communications41.87
10@drnic1Nick van TerheydenNTT DATA41.23
11@health20ParisDenise SilberBasil Strategies40.91
12@ahierBrian AhierAetna38.14
13@BrennanSpiegelBrennan Spiegel, MDCedars-Sinai37.2
14@dariustahirDarius TahirPolitico36.52
15@insidestatBrian MulderZenvoices34.04
16@MikeQuindazziMike QuindazziPwC32.46
17@jeroentasJeroen TasPhillips30.96
18@HerbertLSamuelsHerbert L. SamuelsPure Source29.59
19@ManeeshJunejaManeesh JunejaMJ Analytics29.42
20@boltyboyMatthew HoltHealth 2.029.04
21@daniel_kraftDaniel Kraft, MDSingularity University27.58
22@gp_pulipakaDr. GP PulipakaDeepSingularity26.65
23@PaulJBelcherPaul BelcherThe RCP26.52
24@DShaywitzDavid Shaywitz‎Harvard Medical School26.1
25@alicebonasioAlice Bonasioalicebonasio.com25.82
26@unitystoakesUnity StoakesStartUp Health24.71
27@_bakulpatelBakul PatelFDA24.56
28@nickisnpdxNick AdkinsCloudbreak Health24.37
29@SkipFleshmanSkip FleshmanAsset Management Ventures24.25
30@StephLBaumStephanie BaumMedCity News24.16
31@JohnTorousMDJohn Torous, MDHarvard Medical School23.34
32@vgulVishal GulatiDraper Esprit22.88
33@JulietBauerJuliet BauerNHS England22.57
34@JonahComstockJonah ComstockMobiHealthNews22.37
35@healthythinkerJane Sarasohn-KahnTHINK-Health21.5
36@SusannahFoxSusannah FoxCambia Health Solutions21.15
37@johnbrownsteinJohn BrownsteinBoston Children’s Hospital21.04
38@mikebiselliMike BiselliCatalyst HTI20.71
39@davidjbuckDavid BuckThe King’s Fund20.7
40@sebastianhrwSebastian WurstAccenture20.67
41@GlenGilmoreGlen GilmoreGilmore Business Network20.61
42@l_stavropoulouLila Stavropoulou‎eHealth Forum20.53
43@jkvedarJoseph KvedarPartners HealthCare20.46
44@innonurseDanielle SiarriInnoNurse20.39
45@DrShlainJordan Shlain MDPrivate Medical20.39
46@chasedaveDave ChaseHealth Rosetta Institute20.21
47@ShafiAhmed5Shafi AhmedBarts Health NHS Trust19.81
48@VictoriaBettonDr Victoria BettonmHabitat19.19
49@Beverley_BryantBeverley BryantNHS Digital18.66
50@halleteccoHalle TeccoRock Health18.65
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TOP 100 BRANDS

We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in health tech.

RankTwitter HandleNameInfluencer Score
1@OscarHealthOscar100
2@ONC_HealthITONC45.59
3@nokiaNokia38.41
4@Rock_HealthRock Health29.76
5@DHealthLDNDigitalHealth.London28.99
6@PhilipsPhilips26.12
7@enspektosllcEnspektos, LLC24.7
8@startuphealthStartUp Health24.66
9@NHSEnglandNHS England23.51
10@ResMedResMed21.68
11@IDCIDC18.22
12@commonwealthfndCommonwealth Fund17.54
13@NovartisFDNNovartis Foundation17.51
14@NokiaHealthNokia Health17.49
15@NHSDigitalNHS Digital17.25
16@SalfordRoyalNHSSalford Royal NHS16.15
17@RCPLondonThe RCP16.12
18@grants4appsBayer Grants4Apps15.74
19@dreamitDreamit Ventures15.45
20@wellcometrustWellcome Trust14.77
21@InHealthcareUKInhealthcare12.24
22@TheKingsFundThe King’s Fund12.12
23@nationwidekidsChildren’s Hospital12.12
24@health2conHealth 2.011.49
25@oht_ukOne HealthTech10.85
26@omadahealthOmada Health10.21
27@AccentureHealthAccenture Health9.99
28@DAIGlobalDAI9.86
29@PhilipsLiveFromPhilipsLiveFrom9.77
30@doctors20Doctors 2.0 & You9.23
31@HealthSPAfiHealthSPA9.21
32@TMCInnovationTMC Innovation8.87
33@Health2euHealth 2.0 Europe8.83
34@CardioSmartCardioSmart8.61
35@PCHAlliancePCHAlliance8.57
36@PhilipsHealthPhilips Healthcare8.55
37@AliveCorAliveCor8.33
38@evidationEvidation Health8.15
39@BayerBayer AG8.09
40@MyAid4YouMyAid4You7.89
41@GEHealthcareGE Healthcare7.75
42@DigitalSalutemDigital Salutem7.74
43@dhsummitDigitalHealthSummit7.65
44@HIMSS_UKHIMSS UK7.15
45@EquinixUKEquinix UK7.08
46@TheBMAThe BMA6.99
47@rcgpRCGP6.94
48@TXMedCenterTexas Medical Center6.89
49@CastlightHealthCastlight Health6.78
50@mithackmedMIT Hacking Medicine6.66
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TOP 100 PUBLICATIONS

As part of our new analysis, we scanned all the publications engaging on Twitter to bring you a list of the top publications talking about health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list.

RankTwitter HandleNameInfluencer Score
1@MobiHealthNewsMobiHealthNews100
2@TheEconomistThe Economist93.31
3@medcitynewsMedCity News53.72
4@HIMSSHIMSS43.61
5@guardianThe Guardian36.47
6@HealthITNewsHealthcare IT News35.59
7@hitconsultantHIT Consultant Media32.7
8@bmj_latestThe BMJ30.9
9@DejiHesu#DigitalHealth24.95
10@Mental_ElfThe Mental Elf21.8
11@VentureBeatVentureBeat21.58
12@digitalhealth2Digital Health21.54
13@RWWReadWrite20.67
14@healthcarediveHealthcare Dive19.84
15@guardiannewsGuardian news19.6
16@IndependentThe Independent19.07
17@pediacastDr Mike of PediaCast18.73
18@bostonsciBoston Scientific17.23
19@dhealthtodayDigital Health Today15.6
20@SalusDigitalSalus Digital14.5
21@TechAcuteComTechAcute13.45
22@MedGizmoVladK13.34
23@WearableGuruThe Wearable Guru12.72
24@MMMnewsMM&M Magazine12.45
25@PsychTodayPsychology Today12.43
26@tech_euTech.eu12.38
27@ZDNetZDNet11.91
28@BCH_InnovationBCH Innovation News11.72
29@quotedianQuotedian11.07
30@TheMemoThe Memo10.9
31@modrnhealthcrModern Healthcare10.87
32@HealthITCentralHealth IT Central10.53
33@MPOmagazineMPO Magazine10.44
34@HealthsaveblogHealth Save Blog10.38
35@innova_scapeInnovaScape9.66
36@standardnewsEvening Standard9.61
37@digihealthnewsDigital Health News9.48
38@BrighamWomensBrigham and Women’s9.47
39@HDMmagazineHealth Data Mgmt9.42
40@GdnHealthcareGuardian Healthcare9.35
41@IrishTimesThe Irish Times8.27
42@GMBGood Morning Britain8.17
43@HealthStandardsHealth Standards8.08
44@weekinpharmaThis Week In Pharma7.87
45@HCITExpertHealthCareIT Experts7.81
46@FashNerdFashNerd7.43
47@mHealthIntelmHealthIntelligence7.34
48@HealthAlrtsCynthia Roxbury7.29
49@DisruptionHubD/SRUPTION6.84
50@InformationAgeInformation Age6.67
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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Big DataVirtual RealityDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals, brands and publications listed are undoubtedly influential when it comes to driving discussion around healthtech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives measured as resonance (engagement). These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

Cover image designed by Freepik


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HEALTHTECH

TOP 100 INFLUENCERS, BRANDS AND PUBLICATIONS

Download this free report which reveals the top 100 HealthTech influencers, brands and publications