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Interview with Gaetano Adolfo Maria di Tondo

by | Apr 27, 2020 | Interviews,

Gaetano Adolfo Maria di Tondo

Gaetano Adolfo Maria di Tondo

VP, Institutional and External Relations Director at Olivetti

Key Topics:Big Data Monetization, IoT, Smart Retail, Smart City

Gaetano is a versatile, energetic and inspirational leader, a passionate communicator, culturally curious, with more than 30 years of deep and broad experience and knowledge in telco and communication industries in multiple roles, managing senior positions on international scenario too. Strong attitude towards innovation and business relations, combined with a teamworking practice in complex, diversified and multicultural environments, allow him to accept big challenges Marketing and communication pioneer experienced in corporate, business, consumer communication leading positions, working through the years on press office, institutional relations, advertising, media, sponsorship, events, web&social activities, marketing innovative services and business development. Always enthusiast about innovation, digital transformation, evolving global scenarios and sharing contents live and on digital tools. Every day job storytelling is a bridge linking the past #StoriaDiInnovazione of Olivetti Hystorical Archive to nowadays #DigitalFutureNow, with the network power to push

How did you get to become an expert in your key topics?

Background, first job, daily international information, webinar

What topic areas are you most passionate about?

Innovation, social evolutions, communication, social media marketing, looking for new ideas applied to arts and culture (also because of Olivetti Historical Archive)

Which influencers influence you within those key topics?

Many, both on international and Italian side with different expertise and seniority

Outside of key topics, who else influences you?

Experts in different areas, teachers, friends, other companies decision-makers, human touch

How would you describe your offline influence?

Networking, speaking, writing, consulting and sharing with clients and partners.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Podcasts, whitepaper, video interviews, speaking opportunities, sharing ideas, network power, credibility, webinars, social media coverage

What’s your best source of information for getting ahead of a story?

Every day at 6 in the morning reading  many digital newspapers, following blogs, newsletters, social media with fixed key attention points and people live sharing/listening ideas, keeping changing in life and society, like actual new life and business perspectives from COVID19 emergency

What brands have you worked with?

Tim, Unilever, Nestle, Kraft Heinz, Prada, Rolex, Kellogs and many others on creative, media and strategic scenarios, in Italy and Europe (Worldwide with few ones).

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience? 

  • Provide a quote for content or news article
  • Share / create a social post
  • Speak at or attend an event
  • Participate in a podcast or webinar
  • Create video content
  • Participate in online chat (e.g. Twitter chat, Crowdchat, Google Hangout)

What businesses/organisations are you affiliated to?

Confindustria Canavese

What would be the best way for a brand to contact you?

Social Media or Email