My entire career has been built on providing technology solutions to business problems. For the past decade, I have worked with technology founders and entrepreneurs, advising them on strategies to grow in a highly competitive world. In early 2021, during the lockdown, I launched Wiser!, a weekly newsletter for the tech economy, where business, strategy, trends, and technology come together. Outside of that, I live a full and active life in Southern Spain.
How did you get to become an expert in your key topics?
Since the age of 17, I have only worked in the technology industry. The first third of my career was in IT operations, running a large IT department. My career took a turn in the early 1990s when I moved into a sales role, working directly with clients to solve their business problems. I spent 20 years in business development across a range of disciplines, from IT outsourcing to software and solutions. This I call the middle third of my working life. A decade ago I quit corporate life to work freelance. I became an angel investor, startup advisor and consultant, and chairman of an online media business.
What sub-topics are you most passionate about?
Making sense of what’s happening and what’s next in the tech economy, including;
- The brand strategies of BigTech
- Emerging technologies and the startups that pioneer them
- The societal impact of social media Web3 and the crypto economy
Who influences you within these topics?
What do you think the future holds in this space?
What brands are leading the way in this space?
IMHO, the top 3 brands are; Apple, by a country mile is the brand role model with Ferrari-like margins with Toyota-like scale. Next, is Tesla. Elon Musk has single-handedly redefined the auto industry from low-margin manufacturing to becoming a high-margin software business. Finally, TikTok. This is the most addictive social media platform in history that has grown twice as fast as Facebook and shows no signs of stopping. TikTok will redefine social commerce and influencer marketing as well as reshape the music industry (amongst other things).
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
What would be the best way for a brand to contact you?
Email and Whatsapp.
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