MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Content Marketing Landscape 2014 – Top 200 Brands and Influencers

by | Nov 11, 2014 | Influencer Lists,

We’re back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.

The online debate on content marketing is driven by a huge number of individuals that have true passion for the discipline. People like Joe Pulizzi, Michael Brenner, Heidi Cohen, Jeff Bullas, Gerry Moran, Jay Baer, Ann Handley and many many more all create great content and make for a passionate online discussion on the topic. People are crucial to the content marketing debate but a lot of the discussion is also driven by brands. This is the main reason we have applied our same PageRank based methodology to all the brands out there talking about content marketing. We have tried to create a comprehensive landscape for everybody that is interested in the content marketing community. This list is also a way for people looking to find great thought leaders and influential companies in the online content marketing debate. If you are wondering how we approach influence and influencer marketing, give this article a try!

Below you can see the full network map of the entire debate with 400 twitter users (if you’re interested in this map, we can provide you with a vector PDF, just send us a tweet with your email and we’ll be happy to send it!)

Less talk, more influencers! Check below for the Top 50 Influencers and brands. Be sure to grab the free report that includes 200 thought leaders, 200 brands and their shiny network maps to see how they are all linked together in the debate.


Download Icon

DOWNLOAD THE FULL REPORT

Top 50 Individuals

RankTwitter HandleNamePageRank (Normalised)
1@jeffbullasJeff Bullas100
2@GerryMoranGerry Moran56.56
3@BrennerMichaelMichael Brenner53.1
4@JoePulizziJoe Pulizzi43.9
5@leeoddenLee Odden33.96
6@jaybaerJay Baer32.89
7@MarketingProfsAnn Handley28.35
8@lieblinkRebecca Lieb27.47
9@heidicohenHeidiCohen18.65
10@Robert_RoseRobert Rose17.4
11@annhandleyAnn Handley17.18
12@noyesjesseJesse Noyes16.9
13@ArnieKArnie Kuenn16.54
14@GlenGilmoreGlen Gilmore #SocBiz16.11
15@dougkesslerDoug Kessler14.84
16@JasonMillerCAJason A Miller14.43
17@TrentDyrsmidTrent Dyrsmid13.81
18@MikeCorakMikeCorak11.6
19@mnburgessMark Burgess10.85
20@TPLDrewAndrew Davis10.5
21@SteveologySteve Farnsworth10.41
22@MelonieDodaroMelonie Dodaro10.38
23@franswaafrank barry9.91
24@stonetempleEric Enge9.35
25@michelelinnMichele Linn9.29
26@michellemanafyMichelle Manafy8.79
27@carlijnpostmaCarlijn Postma8.73
28@FeldmanCreativeBarry Feldman8.2
29@larrykimLarry Kim8.11
30@fusionsparkRussell Sparkman8.02
31@mike_alltonMike Allton7.99
32@SFerikaErika Heald7.68
33@martinjonesazMartin Jones7.37
34@PamDidnerPam Didner7.32
35@BritopianMichael Brito7.32
36@wxynotDD Nadeau7.29
37@gurdeepdGurdeep Dhillon7.2
38@TheSalesLionMarcus Sheridan7.12
39@scottabelScott Abel6.77
40@crestodinaAndy Crestodina6.29
41@madlemmingzAshley Faulkes6.24
42@tobymurdockToby Murdock6.07
43@jchernovJoe Chernov5.83
44@JeffSheehanJeff Sheehan5.41
45@maggiejonezzzMaggie Jones5.34
46@kimgarstKim Garst ツ5.25
47@irfanahmad1989Irfan Ahmad4.72
48@DholakiyaPratikPratik Dholakiya4.68
49@tedbirk94Ted Birkhahn4.67
50@cmcphillipsCathy McPhillips4.62

Top 50 Brands

The Top 50 brands is composed of excellent content marketing firms (NewsCred, Curata, Kapost, Toprank and many more) and also filled with content creators and curators such as SocialMedia2Day, Inc and Social Media Examiner. Be sure to grab the full top 200 (free!) to see where you or your competitor rank in the online #contentmarketing debate!

Download Icon

DOWNLOAD THE FULL REPORT

 

RankTwitter HandleNamePageRank (Normalised)
1@CMIContentContent Marketing100
2@EconsultancyEconsultancy37.44
3@kapostKapost36.96
4@newscredNewsCred29.74
5@socialmedia2daySocial Media Today27.33
6@MarketinglandMarketing Land25.66
7@toprankTopRankMarketing.com24.95
8@CoScheduleCoSchedule App19.98
9@IncInc.19.95
10@scoopitScoop.it14.41
11@SMExaminerSocialMediaExaminer14.41
12@marketoMarketo14.01
13@King_ContentKing Content11.65
14@GrowWithOrganicThe Organic Agency10.79
15@GetCurataCurata10.24
16@RivalIQRival IQ10.11
17@CMO_comCMO.com9.88
18@M2BespokeM2 Bespoke9.65
19@UberflipUberflip9.57
20@LinkedInMktgLinkedIn Marketing8.45
21@TrackMavenTrackMaven8.42
22@YSmallBusinessYahoo Small Business8.39
23@trapitTrapit8.3
24@relevanceRelevance8.14
25@skywordSkyword7.39
26@senginelandSearch Engine Land7.1
27@canvaCanva6.79
28@OutbrainOutbrain6.61
29@ethologyethology6.4
30@AMA_MarketingAMA6.04
31@onespotOneSpot5.86
32@fusionmexFusion Experience5.68
33@eB2B_inboundeB2B_Inbound5.37
34@iAcquireiAcquire5.36
35@scribbleliveScribbleLive5.35
36@ioninteractiveion interactive5.29
37@altimetergroupaltimetergroup5.1
38@sejournalSearchEngine Journal4.88
39@BuzzSumoBuzzSumo4.78
40@FathomOnlineFathom4.5
41@readzReadz4.41
42@MSocialBusinessMax. Social Business4.39
43@PeppercommPeppercomm4.36
44@CoimbatoreSMOCoimbatore Social4.15
45@VocusVocus4.1
46@BraftonBrafton4.06
47@OnboardlyOnboardly3.97
48@semrushSEMrush3.97
49@MahlabMediaMahlab Media3.9
50@orbiteersOrbit Media3.89

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as B2BMarketing, IoT, Wearable tech …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time, right here.


TAGS

X

CONTENT MARKETING LANDSCAPE 2014:

TOP 200 BRANDS AND INFLUENCERS

Download this free report which reveals the top 200 brands and influencers in the 2014 content marketing landscape