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Interview with Anna Sabryan

by | May 10, 2021 | Interviews,

Anna Sabryan

Anna Sabryan

Senior Digital Marketing Manager, Social Strategy & Programming at Oracle

Key Topics:Customer Experience, CRM, Customer Service
Anna is a seasoned Social Media and Digital Marketing professional with a passion for community building and storytelling. She is creative-minded with a “can do” attitude and considers herself a customer service ambassador. Anna made the list of “ICMI's Top 50 Thought Leaders” four years in a row (2014 -2017), “Vcare Top 50 Customer Care Influencers”, “Top 3 CX Influencer Key People”.

How did you get to become an expert in your key topics?

I think that the beginning of all the achievements is desire and willingness. I started my career as a lecturer and I’ve always liked being useful and helpful to others. And this led to customer service excellence – which I believe is one of the most important parts of the promise every brand makes.

What sub-topics are you most passionate about?

I believe “Employee Advocacy” should be an important part of any business. Employees as advocates make it possible to build company trust and loyalty. People trust people more than brands. And all these becomes reality with the help of Social Media – another topic I’m passionate about. Social Media made a change in my world, showing equality in national belonging, race, location, it’s a place where every individual has an opportunity to make the most of his/her talents.

Who influences you within these topics?

I’ve never thought that someone influences me in anything. Life is given to us to learn from brilliant minds who know more and these people inspire me and help to step another ladder to success.

What challenges are brands facing in this space?

The biggest challenge in this space is building an “employee-centric culture”, as exceptional customer experience comes out of an exceptional employee experience. Employees are as important as customers to a business’s success. I really believe that happy employees can make happy customers.

What do you think the future holds in this space?

I see the future of customer experience as “hyper personalised”. Successful organisations should be able to provide truly personalised and omni-channel experiences to customers, building positive emotional connection with the company.

What brands are leading the way in this space?

Disney’s CX is exceptional for me, as they refer to customers as “guests” and take every measure to treat them accordingly. Another brand with extraordinary customer service is Starbucks, a place where people enjoy consistently good service.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

Whitepaper, blogs, speaking opportunities.

What are your passions outside of work?

My passions outside of work are countless – ranging from embroidery with different techniques to baking and cooking, photography, listening to music, reading psychological books, jewellery making, travel and travel planning, blogging, holiday crafting. Each of them helps me relax and makes me happy.

What would be the best way for a brand to contact you?

Via email and my social media profiles.