MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Content Marketing 2017: Top 200 Global Influencers

by | Sep 5, 2017 | Influencer Lists,

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

Influence is topical and so someone who is influential on SEO is not necessarily the expert on influencer marketing or video content creation. We went deeper into the specific sub-categories and tracks at CMWorld2017 to call out the influencers who are driving engagement within the influencer community on these niche topics.

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example.

HOT TOPICS IN CONTENT MARKETING

We analyzed over 5million social media posts and blog content from January 2017 to see which associated topics and sub-categories received the most attention in conjunction with the content marketing online debate. Here is the word cloud showing the most frequently used keywords:
Onalytica Content 2017 Marketing Word Cloud
The most frequently mentioned words spoken about in the context of content marketing were:
  1. Digital Marketing
  2. Social Media
  3. Branding
  4. Growth Hacking
  5. SEO
  6. Leads
  7. Infographic
  8. Blogging
  9. Content Writing
  10. Lead generation
  11. BTB
  12. Data-driven
  13. Copywriting
  14. Tools
  15. Storytelling
  16. Content Strategy
  17. Startup
  18. Visual
  19. ROI
  20. Video Marketing

With #CMWorld happening this week in Ohio we were very interested to learn which influencers were driving the most influence on the key topics or “tracks” at CMWorld.
Out of all the tracks at CMWorld these were the top 10 getting the most attention among the content marketing influencers:

  1. Social Media
  2. Analytics and Data
  3. Sales
  4. Video
  5. BTB
  6. Writing
  7. Influencer Marketing
  8. Agency
  9. Lead Generation
  10. Content Strategy

Onalytica - CMWorld17 Tracks Share of Voice Pie Chart


We looked at each of these topics or “tracks” and generated a list of the top 50 influencers within each track. Below is the top 25 in each category if you want to see who ranks from 25-50 please download the full report:

Download Icon

DOWNLOAD THE FULL REPORT

1. Top 50 Social Media Influencers

RankTwitter HandleNameInfluencer Score
1@leeoddenLee Odden100
2@NealSchafferNeal Schaffer74.8
3@markfidelmanMark Fidelman58.33
4@briansolisBrian Solis51.94
5@markwschaeferMark Schaefer47.62
6@jeffbullasJeff Bullas42.51
7@2morrowknightSean Gardner38.17
8@PamMktgNutPam Moore36.5
9@MarketingProfsAnn Handley35.67
10@iSocialFanzBrian Fanzo35.38
11@BrennerMichaelMichael Brenner33.32
12@GuyKawasakiGuy Kawasaki32.08
13@jaybaerJay Baer31.79
14@bryankramerBryan Kramer30.19
15@rachelloumillerRachel Miller30.1
16@teedubyaTravis Wright29.49
17@TedRubinTed Rubin27.71
18@ajagrawal24AJ Agrawal24.61
19@TamaraMcClearyTamara McCleary24.01
20@garyveeGary Vaynerchuk23.53
21@sujanpatelSujan Patel23.31
22@CynthiaLIVECynthia Johnson22.21
23@AmishaGandhiAmisha21.89
24@Timothy_HughesTim Hughes21.76
25@lilachbullockLilach Bullock21.58

 

2. Top 50 Analytics and Data Influencers

RankTwitter HandleNameInfluencer Score
1@randfishRand Fishkin100
2@sethfarbmanSeth William Farbman91.4
3@dougkesslerDoug Kessler80.38
4@BernardMarrBernard Marr78.33
5@Ronald_vanLoonRonald van Loon50.02
6@leeoddenLee Odden43.65
7@OttLegalRebelsMarc R Gagné MAPP43.37
8@evankirstelEvan Kirstel39.6
9@FeldmanCreativeBarry Feldman39.13
10@larrykimLarry Kim38.88
11@TamaraMcClearyTamara McCleary37.93
12@BrennerMichaelMichael Brenner35.49
13@DaveChaffeyDr Dave Chaffey34.96
14@cspennChristopher Penn34.15
15@neilpatelNeil Patel33.12
16@data_nerdCarla Gentry32.04
17@IanClearyIan Cleary30.13
18@iSocialFanzBrian Fanzo29.33
19@garyveeGary Vaynerchuk28.95
20@YvesMulkersYves Mulkers28.53
21@dez_blanchfieldDez Blanchfield28.46
22@KirkDBorneKirk Borne27.97
23@jayacunzoJay Acunzo27.78
24@MarketingProfsAnn Handley26.75
25@dannysullivanDanny Sullivan26.71

 

3. Top 50 Sales Influencers

RankTwitter HandleNameInfluencer Score
1@garyveeGary Vaynerchuk100
2@kimgarstKim Garst85.11
3@NickpanayiNick Panayi59.67
4@sujanpatelSujan Patel52.04
5@Timothy_HughesTim Hughes49.02
6@danielnewmanUVDaniel Newman44.62
7@GlenWestlakeGlen Westlake43.69
8@markwschaeferMark Schaefer41.41
9@HeinzMarketingMatt Heinz40.36
10@dmscottDavid Meerman Scott38.54
11@MarketingProfsAnn Handley37.51
12@InboundMarketerMaria Pergolino37.3
13@TrondLyngboTrond Lyngbø32.51
14@johnkoetsierJohn Koetsier32.05
15@smoothsaleElinor Stutz25.7
16@AHZimmermanAndy Zimmerman25.41
17@JackKosakowskiJack Kosakowski25.23
18@DanScalcoDan Scalco24.94
19@lilachbullockLilach Bullock23.28
20@MelonieDodaroMelonie Dodaro22.91
21@jeffbullasJeff Bullas22.91
22@Ronald_vanLoonRonald van Loon22.63
23@BrennerMichaelMichael Brenner21.99
24@Sam___HurleySam Hurley21.31
25@elonmuskElon Musk21.05

4. Top 50 Video Influencers

RankTwitter HandleNameInfluencer Score
1@garyveeGary Vaynerchuk100
2@GuyKawasakiGuy Kawasaki35.7
3@CynthiaLIVECynthia Johnson31.89
4@joelcommJoel Comm29.86
5@LuriaPetrucciLuria Petrucci24.35
6@elonmuskElon Musk23.42
7@alvinlindsay21Alvin Lindsay22.03
8@FX_DigitalSteve Cartwright21.8
9@iSocialFanzBrian Fanzo21.18
10@jaybaerJay Baer19.43
11@NoteworthyWifeyAmy Noteworthy17.66
12@WarrenWhitlockWarren Whitlock17.34
13@KeithKellerKeith Keller16.42
14@SameerPatelSameer Patel16.22
15@RobRe62Roberto Re15.35
16@cspennChristopher Penn15.27
17@markfidelmanMark Fidelman15.26
18@jeffbullasJeff Bullas15
19@evankirstelEvan Kirstel14.08
20@LElkanLARRY ELKAN13.83
21@chrisbroganChris Brogan13.45
22@SchmittasticFuture Mrs. Landino12.92
23@OttLegalRebelsMarc R Gagné MAPP12.79
24@k009034Jukka Heinovirta12.14
25@MariSmithMari Smith12.13

 

5. Top 50 B2B Influencers

RankTwitter HandleNameInfluencer Score
1@MarketingProfsAnn Handley100
2@BrennerMichaelMichael Brenner87.83
3@MurrayNewlandsMurray Newlands72.91
4@dougkesslerDoug Kessler68.45
5@bryankramerBryan Kramer64.52
6@NealSchafferNeal Schaffer61.47
7@CarlaJohnsonCarla Johnson58.62
8@leeoddenLee Odden54.34
9@TedRubinTed Rubin51.52
10@bernieborgesBernie Borges51.07
11@Ronald_vanLoonRonald van Loon48.87
12@jaybaerJay Baer48.08
13@NoteworthyWifeyAmy Noteworthy47.8
14@jose_gardeJose Javier Garde46.85
15@Timothy_HughesTim Hughes46.29
16@teedubyaTravis Wright44.06
17@JasonMillerCAJason A Miller42.07
18@TamaraMcClearyTamara McCleary40.1
19@TomPickTom Pick39.55
20@HeinzMarketingMatt Heinz39.45
21@martinjonesazMartin Jones39.28
22@LElkanLARRY ELKAN38.95
23@evankirstelEvan Kirstel37.84
24@Sam___HurleySam Hurley37.4
25@kesbuttersMartin Butters34.59

 

MAPPING THE COMMUNITY

Below you can see a network map of the online content marketing conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica - Content Marketing 2017 Top 200 Global Influencers Network Map

6. Top 50 Writing Influencers

RankTwitter HandleNameInfluencer Score
1@brianclarkBrian Clark100
2@markwschaeferMark Schaefer96.86
3@petitegeekDr. Angelica Lim91.38
4@MarketingProfsAnn Handley89.55
5@chrisbroganChris Brogan86.09
6@neilpatelNeil Patel73.12
7@jeffbullasJeff Bullas63.97
8@larrykimLarry Kim58.82
9@crestodinaAndy Crestodina53.14
10@Ronald_vanLoonRonald van Loon46.84
11@DholakiyaPratikPratik Dholakiya44.35
12@CynthiaLIVECynthia Johnson41.41
13@sujanpatelSujan Patel41.3
14@NoteworthyWifeyAmy Noteworthy38.89
15@naturewildsRay Shrewsberry37.29
16@jaybaerJay Baer34.57
17@ValaAfsharVala Afshar34.52
18@sangramvajreSangram Vajre34.48
19@Timothy_HughesTim Hughes33.33
20@FX_DigitalSteve Cartwright33.2
21@lieblinkRebecca Lieb31.81
22@lilachbullockLilach Bullock31.61
23@garyveeGary Vaynerchuk31.26
24@RickKing16Rick King29.69
25@ThisIsSethsBlogSeth Godin29.08

 

7. Top 50 Influencer Marketing Influencers

RankTwitter HandleNameInfluencer Score
1@leeoddenLee Odden100
2@NealSchafferNeal Schaffer79.88
3@markfidelmanMark Fidelman64.07
4@briansolisBrian Solis53.65
5@markwschaeferMark Schaefer49.85
6@jeffbullasJeff Bullas46.63
7@PamMktgNutPam Moore40.32
8@GuyKawasakiGuy Kawasaki38.57
9@MarketingProfsAnn Handley38.32
10@iSocialFanzBrian Fanzo35.32
11@BrennerMichaelMichael Brenner34.35
12@jaybaerJay Baer33.07
13@bryankramerBryan Kramer32.72
14@2morrowknightSean Gardner31.54
15@rachelloumillerRachel Miller31.08
16@TedRubinTed Rubin28.87
17@ajagrawal24AJ Agrawal27.15
18@garyveeGary Vaynerchuk25.51
19@TamaraMcClearyTamara McCleary24.68
20@CynthiaLIVECynthia Johnson23.48
21@joeDmartiJoe Martin22.67
22@Timothy_HughesTim Hughes22.24
23@AmishaGandhiAmisha22.12
24@jose_gardeJose Javier Garde20.98
25@smallbiztrendsAnita Campbell20.7

If you want to see who ranks from 25-50 please download the full report:

Download Icon

DOWNLOAD THE FULL REPORT

8. Top 50 Agency Strategy Influencers

RankTwitter HandleNameInfluencer Score
1@carlosgil83Carlos Gil100
2@FuelLinesAshley Cox54.34
3@bryankramerBryan Kramer51.76
4@michaelgassMichael Gass49.02
5@NealSchafferNeal Schaffer35.16
6@garyveeGary Vaynerchuk34.76
7@cspennChristopher Penn33.12
8@CynthiaLIVECynthia Johnson32.9
9@GuyKawasakiGuy Kawasaki32.77
10@dez_blanchfieldDez Blanchfield27.73
11@jeffbullasJeff Bullas27.39
12@iMariaJohnsenMaria Johnsen25.96
13@MarketingProfsAnn Handley25.67
14@joelcommJoel Comm25.45
15@fondaloRobert Caruso24.41
16@ducttapeJohn Jantsch23.66
17@cshasarrivedCourtney Smith23.16
18@DaveChaffeyDr Dave Chaffey22.88
19@leeoddenLee Odden22.76
20@sujanpatelSujan Patel22.6
21@ThisIsSethsBlogSeth Godin22.08
22@JeffreyHayzlettJeffrey Hayzlett21.66
23@zaibatsuReg Saddler21.66
24@WarrenWhitlockWarren Whitlock21.33
25@MadalynSklarMadalyn Sklar21.32

9. Top 50 Lead Generation Influencers

RankTwitter HandleNameInfluencer Score
1@MarketingProfsAnn Handley100
2@lilachbullockLilach Bullock83.6
3@NealSchafferNeal Schaffer59.72
4@BrennerMichaelMichael Brenner57.8
5@ajagrawal24AJ Agrawal57.5
6@tonyrestellTony Restell57.12
7@johnfoleyjrJohn Foley45.19
8@SusanGilbertSusan Gilbert43.44
9@iMariaJohnsenMaria Johnsen43.23
10@jeffbullasJeff Bullas40.9
11@jaybaerJay Baer38.98
12@martinjonesazMartin Jones37.24
13@tylerjandersonTyler Anderson36.34
14@WarrenWhitlockWarren Whitlock36.12
15@AdeldMeyerAdel de Meyer33.42
16@Timothy_HughesTim Hughes32.47
17@sujanpatelSujan Patel31.05
18@GrowMapGail Gardner28.99
19@leeoddenLee Odden27.33
20@larrykimLarry Kim26.53
21@FX_DigitalSteve Cartwright26.01
22@NoteworthyWifeyAmy Noteworthy25.63
23@elonmuskElon Musk24.83
24@MandyModGirlMandy McEwen24.43
25@MarshaCollierMarsha Collier24.17

 

10. Top 50 Content Strategy Influencers

RankTwitter HandleNameInfluencer Score
1@kesbuttersMartin Butters100
2@jeffbullasJeff Bullas144.39
3@JuntaeDeLaneJuntae DeLane78.4
4@FX_DigitalSteve Cartwright127.43
5@jose_gardeJose Javier Garde98.53
6@scottabelScott Abel222.3
7@pushingsocialStan Smith128.4
8@NoteworthyWifeyAmy Noteworthy138.74
9@jeffsheehanJeff Sheehan63.81
10@alvinlindsay21Alvin Lindsay53.68
11@SociallySortedDonna Moritz77.53
12@Timothy_HughesTim Hughes84.6
13@2morrowknightSean Gardner85.76
14@NealSchafferNeal Schaffer118.63
15@GlenGilmoreGlen Gilmore62.86
16@zaibatsuReg Saddler69.76
17@DeniroLindaLinda Deniro127.65
18@Sam___HurleySam Hurley99.21
19@markwschaeferMark Schaefer138.77
20@MariSmithMari Smith133.8
21@NedFLNed James46.82
22@neilpatelNeil Patel73.31
23@LElkanLARRY ELKAN51.26
24@CynthiaLIVECynthia Johnson231.24
25@katielanceKatie Lance55.71

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

REQUEST A DEMO

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Content Marketing.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s Relevance (number of tweets on topic), Resonance (engagement through their networks), Reach (number of followers) and Reference (peer validated influence). If you want to learn more, please read our article that outlines influencer identification.

ABOUT THE AUTHOR

TAGS

X

CONTENT MARKETING 2017

TOP 200 GLOBAL INFLUENCERS

Download this free report which reveals the top 200 global content marketing influencers in 2017