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Interview with Paula Piccard

by | Jun 14, 2021 | Interviews,

Paula Piccard

Paula Piccard

Independent Social Media Consultant

Key Topics:Marketing, Cybersecurity, Digital Transformation, Emerging Tech, AI, Machine Learning, IoT, Cloud
Location:New York, USA

Proud Startup Owner. Multilingual NewYork-er. Women in Tech & Cybersecurity Advocate. Digital Marketing Guru & Social Media Influencer, Paula Piccard was born in Puerto Rico. 20+ years of professional experience in a number of different industries in Puerto Rico, and the USA. A serial entrepreneur, whose personal life philosophy and career have changed after her first trip to USA. A strong voice in the field of cybersecurity awareness, Paula believes that we must keep the public informed on the latest digital transformation news and educate on how to protect themselves and stay safe online.

How did you get to become an expert in your key topics?

I am a US Army Vet and did my basic Ft. Jackson, SC , AIT Ft. Gordon, GA. MOS Military Occupational Specialties: 68 LIMA (Avionic Communications Repairer). The technical training sparked my interest in secure communications and technology topics.

Seven years ago, I founded Spotrus, my own Media Management company. I built the company from scratch and did a deep dive on learning about tech issues and cyber issues that small to midsize businesses valued most. I worked hands-on to promote their services on Social Media networks. My focus was on helping my clients obtain the best online exposure, by promoting and improving their social media presence. It took research networking, and lots of learning on my part to succeed in that mission,

Also, on top of my work experience, I completed the Cyber Security Risk Management Course at Harvard X to learn more about the latest trends on cybersecurity. The course was illuminating.

What topic areas are you most passionate about?

I am most passionate about marketing because it has allowed me to interact with some great people and companies, It has also been a vehicle for me to share content on my favorite topics: Cybersecurity, Digital Transformation – Emerging Tech (AI, Machine Learning, IoT Cloud). I am always eager to learn more from others on those topics and my work in marketing provides the impetus for exploration and networking. I am especially honored to have been featured by Onalytica for being a leading influencer in IIoT, Risk Management, Cybersecurity, RPA, and Hybrid Cloud.

Which influencers influence you within those key topics?

Marsha Wright, Chuck Brooks, Shira Rubinoff, Ludmilla Morozova-Buss, Spiros Margaris, Jean-Baptiste Lefevre, Marsha Collier, Harold Sinnott, Evan Kirstel, Kash Sirinanda They post insightful content and shares other too.

Outside of key topics, who else influences you?

My Mother was the biggest influence in my life. She steered me in the right direction and taught me about the things that mean the most in life. I really admire her character, especially her resilience in the face of adversity and her eagerness to help others. She was the perfect role model!

How would you describe your offline influence?

My offline influence is separated from my profession as a digital influencer. My offline activities are spending time with family and friends. I also enjoy mentoring and to fulfilment of providing advice to others whether it be on careers or life issues.

What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?

I am a voracious reader, I follow topics on tech and cybersecurity in a variety of publications, blogs, and podcasts across social media posts on platforms. I am especially active on Twitter Linkedin but I am exploring newer mediums too such as Clubhouse.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I would collaborate on being the bridge between the brand and their targeted audience. I help CEOs, business owners, and executives of small to medium-sized companies (SMEs) to increase their online visibility and increase sales through Social Media Marketing and Social Selling. I help to create a specialized plan for managing every aspect of the social media presence of business from SEO to content planning to community management.


I help local business professionals to get the recognition they deserve on behalf of their niche and the products/services they’re offering and bringing people to their businesses. By applying a unique and effective marketing strategy, I help them drastically increase exposure for their products/services resulting in significant customer growth. I strive to create content & find digital and social solutions that truly help and/or provide actionable value for my clients.

If you’re not consistently visible on social media these days you’re missing out on a massive opportunity to connect with your target audience and engage with them. Most of the business owners do not have the time or inclination to do this, so this is where I come in! Below is a short list of services I offer.

πŸ‘‰ Social Media Management
πŸ‘‰ Social Media Brand Strategy
πŸ‘‰ Social Data Listening
πŸ‘‰ Customer Service
πŸ‘‰ Account Management
πŸ‘‰ Marketing Strategy
πŸ‘‰ Audience insights
πŸ‘‰ Entrepreneurship
πŸ‘‰ Media Execution

What brands have you worked with?

Siemens, Huawei, AT&T, Rubrik, Press8 Telecom

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?

AΒ Β quote for content or news articles, share/create a social post. I am always open writing and posting on sites promoting philanthropic causes.

What are your passions outside of work?

When I’m not on my computer or phone I read non-fiction books and articles on technology, science. I am a nature and animal lover and enjoy long road trips to upstate NY to enjoy the beautiful scenery. I also enjoy solving crosswords as they keep my mind sharp.

What would be the best way for a brand to contact you?

Twitter, LinkedIn, Email or via InMail on LinkedIn

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