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Women4Climate: Forging Relationships and Amplifying Impact

by | Mar 27, 2017 | Influencer Lists, ,

As I’ve mentioned in previous posts both here on Onalytica’s blog and on my own blog, events can be powerful milestones around which to map your Twitter influence and engagement strategy. But what happens after the lights have dimmed and the floors of that proverbial event hall are being swept? Does that vibrant conversation have somewhere to go so it can continue?

Onalytica Women4Climate Forging Relationships and Amplifying Communitcations - Women4Climate - Topic-Mentions Line Graph

Missed Opportunity Between Events

Well, that’s one of the opportunities reflected in the data around the #Women4Climate tag. Following lots of buzz around the launch of it during the December 2016 C40Cities event came very little. And, again in mid-March 2017, a great buzz and lots of Twitter support for that important climate action leadership conversation.

How will the #women4climate curation and influencer conversations continue to move forward now, to build upon itself until the next event? As I noted in an earlier post, renewable energy looks to be one such topic where those in the #women4climate stream are connecting between events. That’s not surprising, given these leaders tend to be focused on climate action in cities, where clean energy is of the utmost concern and needs loud support.

Missed Opportunity In Gender Balance

Also, worth note, is the #Women4Climate influencer gender balance. Where conference panels and corporate boards so often have to be very careful to get more women leaders involved, this Twitter conversation has an ironic twist. #Women4Climate will be most likely to thrive if it does NOT devolve into solely a “women’s conversation.” Even with best intentions, how we frame, narrate or “brand” topics that are meant to celebrate leadership can be problematic. The goal is to forward amazing thinkers who happen to be women without making it “girly” We don’t have time for lightweight substance in any climate action call, so how can #Women4Climate be the wisest leadership focus for ALL?
Women4Climate Forging Relationships and Amplifying Communitcations - Gender Split Pie Chart

Mapping the Community

In order to identify the social influencers and brands we started by extracting over 17K tweets tweets from 22nd December 2016 – 21st March 2017 mentioning the key words: #Women4Climate. We then added these tweets and accounts into our database, categorized and curated a top 100 list of influencers and brands ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference).

These accounts were then added into Onalytica’s Influencer Relationship Management software (IRM).

This network map shows the number 1 influencer Anne Hidalgo, the Mayor of Paris at the center, and all the #Cities4Climate and #C40Cities conversations to the influencers in her field. It’s interesting to note the thicker line between Anne Hidalgo and C40Cities showing a stronger relationship and more communication between these 2 accounts:
Women4Climate Forging Relationships and Amplifying Communitcations - Network Map Anne Hidalgo

Missed Opportunity Between Individuals

What can we learn from the data links and how strong the connections are? It makes sense that the line (connection) between Mayor Anne Hidalgo and C40Cities is thick (she is the Chair of C40). And, of course, organizations are often the entities that launch new tags during events. But, how do we get beyond influencers “preaching to the choir” of other influencers in this case? Those already involved in the #Women4Climate conversation should start to look outside their strong ties (thick lines) in order to grow the voice and strength of the  global community. Individual leaders on the peripheries on this map for example, can step up to monitor and engage with the tag to keep the flame burning.

Why bother? Whether with regard to #Women4Climate or any other cause-amplifying tags, communities that are built around a topic should be building stronger platforms all along the way – never returning to the flat line of the between-event graph (like the one at the top of this post). The cumulative power of the #Women4Climate influencer conversation is kindling for developing great climate action change – through a focus on, and celebration of, women leaders in cities. Why would we not do all we could to keep that fire bright?


About the Author

Andrea Learned

Andrea Learned is a climate action-focused writer and strategic communications consultant helping business and nonprofit influencers develop authentic, high impact, leadership platforms. Andrea’s expertise in understanding the women’s market (she co-authored Don’t Think Pink, which published in 2004 ) lends her writing work – for HuffingtonPost, her own blog, and many other publications – deep insight into the potential for women, especially, in sustainability leadership roles today.


TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about #Women4Climate on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@Anne_HidalgoAnne Hidalgo100
2@MikeBloombergMike Bloomberg81.50
3@tveitdalSvein T veitdal36.70
4@CFigueresChristiana Figueres35.44
5@ManceraMiguelMXMiguel Ángel Mancera34.14
6@AndreaLearnedAndrea Learned33.70
7@andytorontoAndy Heppelle30.48
8@NiliMajumderNili Majumder28.56
9@corinnelepageCorinne Lepage27.06
10@makowerJoel Makower26.82
11@Loupo85Gilbert MAHE26.02
12@CloverMooreClover Moore24.26
13@RoblesNataliaNatalia ROBLES24.00
14@AndrewWinston(((Andrew Winston)))21.91
15@afreedmaAndrew Freedman21.60
16@AminaJMohammedAmina J Mohammed21.16
17@ineeshadvsNeeshad V S18.41
18@JenniferMeacherJennifer Meacher16.27
19@meganmurpMegan Murphy15.30
20@ristori20Dominique Ristori14.72
21@PatriciaDeLillePatricia de Lille13.84
22@HerveMarroHervé Marro13.44
23@StephenLeahyStephen Leahy13.40
24@ecoschemesGary Grant12.92
25@A_WittenbergCoxAvivah WittenbergCox12.52
26@MayorBowserMayor Muriel Bowser12.35
27@takveraJohn Englart EAM11.85
28@Rhonda_SherwoodRhonda Sherwood, CFP11.79
29@asheenAsheen Phansey11.75
30@ecoangelhsuAngel Hsu, PhD11.45
31@OlumideIDOWUMr. Climate 🇳🇬11.00
32@dzarrilliDaniel A. Zarrilli10.71
33@RanaForooharRana Foroohar10.51
34@henkovinkHenk Ovink10.37
35@KWanngrdKarin Wanngård10.10
36@KayakMediaTweet(((Claire Sommer)))9.90
37@justiciasocialHelen Fernández9.54
38@KajEmbrenKaj Embrén9.48
39@ClimateGardenDeborahScottAnderson8.08
40@PattiHarrisPatti Harris7.19
41@virginiaraggiVirginia Raggi6.68
42@aardvarknsefceAndy Nolan6.59
43@PEspinosaCPatricia Espinosa C.6.40
44@eduardopaes_Eduardo Paes6.27
45@Celia_BlauelCélia Blauel6.13
46@kateautyKate Auty6.10
47@HakimaElHaiteHakima El Haité5.52
48@maryannehittMary Anne Hitt5.02
49@ambientequitoAmbiente Quito4.76
50@LittleMissFlintLittle Miss Flint4.59

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

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RankTwitter HandleNameInfluencer Score
1@c40citiesC40 Cities100
2@UNUnited Nations78.22
3@WorldBankWorld Bank48.74
4@UNFCCCUN Climate Action33.3
5@350350 dot org27.86
6@SierraClubSierra Club26.49
7@CityLabCityLab24.68
8@WorldResourcesWorld Resources Inst24.32
9@USGBCUSGBC20.95
10@GreenBizGreenBiz20.16
11@earthinstituteEarth Institute19.62
12@ConservationOrgConservation Intl18.74
13@SustainBrandsSustainable Brands18.61
14@MAKERSwomenMAKERS16.68
15@solarimpulseSOLAR IMPULSE14.82
16@theGEFGEF13.24
17@Connect4ClimateConnect4Climate12.71
18@SustAbilitySustainAbility12.64
19@ArupGroupArup12.01
20@WRIcitiesWRISustainableCities11.43
21@SustainiaSustainia11.03
22@100ResCities100 Resilient Cities10.12
23@CDPCDP10.12
24@CompactofMayorsCompact of Mayors9.78
25@ICLEIICLEI9.7
26@2degreesnetwork2degrees9.27
27@commonwealthsecThe Commonwealth9.08
28@africaprogressAfricaProgressPanel8.91
29@COP22_NEWS#COP22 News8.8
30@sthlmresilienceSthlm Resilience8.78
31@WEDO_worldwideWEDO7.11
32@COP22COP226.73
33@ColumbiaColumbia University6.56
34@CCCRdg#CCCRdg5.95
35@passivhausnewsGreen Building Store5.78
36@MaisonDDMaison dév durable5.77
37@BloombergDotOrgBloomberg.org5.65
38@DOEE_DCDC Energy & Env.4.61
39@SFEnvironmentSF Environment3.87
40@NYCMayorsOfficeNYC Mayor’s Office3.34
41@plancaracas2020PLAN CARACAS 20203.04
42@HElHaiteCop22HElHaiteCop222.98
43@NYClimateNYClimate2.97
44@uclg_womenUCLG Women2.52
45@ClimateNexusClimate Nexus2.46
46@CCNUCCONU Action Climat2.33
47@BeefEntBeef Ent.2.3
48@GlobalTaskforceGlobal Taskforce2.19
49@AvecAnneAvecAnne2.18
50@LOrealUSAL’Oréal USA2.12

 

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around robotics.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.


TAGS

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WOMEN4CLIMATE

FORGING RELATIONSHIPS AND AMPLIFYING IMPACT

Download this free report which reveals the top #Women4Climate influencers and brands