João Bocas is an expert in wearable technology and is a globally recognized business thought leader, mentor, advisor, and entrepreneur. His passion lies in helping others, sharing experiences, transferring knowledge, working collaboratively, and helping businesses adopt the latest digital trends and innovations. As a thought leader in wearable technologies, digital health, IoT and healthcare innovation, including AI (artificial intelligence), robotics and ML (machine learning), João explores the intersection of technology and business. This includes examining how new technologies continuously shape consumer behaviour, influence business models, and help brands amplify their message. He also analyses the impact of disruptive innovations and shares future trends in the marketplace. With over 25 years of hands-on experience in Professional Sport and Corporate environments working with senior management, Boards and executive teams, João has worked across Healthcare, Financial Services, Media, Sporting, and Third and Public Sector organisations. He has also amassed an admirable array of 17 formal professional qualifications while studying sport for 8 years. He was a Finalist in the Great British Entrepreneurs Awards 2015, a Top 100 Global Digital Health Influencer, and is a global advisor and board member of several tech companies.
HOW DID YOU GET TO BECOME AN EXPERT IN YOUR KEY TOPICS?
I started in Tech as a Junior Salesman over 25 years ago. I always had an interest for sport, health and fitness. Therefore Healthcare come natural to me, I worked in healthcare and wellness for over 15 years now. But in the last 5 years, i become heavily involved with digital health and wearables. I am an Entrepreneur always interested in learning and bringing value to other people too.
WHAT TOPIC AREAS ARE YOU MOST PASSIONATE ABOUT?
I am extremely passionate about collaborating with people. I see digital as the future and technology as a link to connect people and solve problems, however underneath all I do prefer human interaction. I am passionate about people and health.
WHICH INFLUENCERS INFLUENCE YOU WITHIN THOSE KEY TOPICS?
I like to follow people that are different than me, so I follow Eric Topol for his medical expertise for example.
OUTSIDE OF YOUR KEY TOPICS WHO ELSE INFLUENCES YOU ?
Professional sport, I can mentioned Ronaldo for his talent but dedication and humbleness to good causes. I am attracted to people that do go for the world…. As an human being I’d like to think of myself as an humanitarian. If I can I will always help people.
WHAT ARE YOUR PASSIONS OUTSIDE OF WORK?
Sport, Fitness, Holidays and of course Family life.
HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE?
I talk to clients and business people every day, that my job. I also write and collaborate a lot….helping others at any opportunity.
IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?
I do prefer Video Interviews and Keynote speaking, but I am able to collaborate in any given format.
WHICH NON-PAID ACTIVITIES WOULD YOU BE KEEN TO TAKE PART IN IF THE OPPORTUNITY RAISED YOUR PROFILE OR DELIVERED VALUE TO YOUR AUDIENCE?
Share / create a social post or participate in a podcast or webinar.
WHAT’S YOUR BEST SOURCE OF INFORMATION FOR GETTING AHEAD OF A STORY?
I love twitter. As a source of news and content in my industry. Although I must admit that I really like LinkedIn too.
WHAT BRANDS HAVE YOU WORKED WITH
HSBC, Novartis, IQVIA, Vodafone, London South Bank University, EIT Digital, Intersystems, Informa, Tecnòlogico de Monterrey and many, many more.
WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?
ABOUT THE AUTHOR
Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.