Enrico Molinari is a game changer and innovation marketing manager. He is University Professor in economics & fintech, omnichannel marketing management and digital communications strategies. He was in charge as director in added value high-tech corporation and in global startups. He is an external agent & expert evaluator for the European Commission and he is Thought Leader for emerging technologies’ adoption for Unioncamere - Chambers of Commerce of Industry & Agriculture (AI, IoT, blockchain, big data e analytics, CX & payments). Keynote speaker, international press author and digital innovation opinion leader on IR40, Enrico was ranked by the Research Foundation (Silicon Valley, USA) as Top 10 most influencer people in marketing innovation, digital transformation and business technology. He is also the Spokesperson for the President of CONFASSOCIAZIONI, representing 425 Associations, 750,000+ members and 135,000+ global companies.
How did you get to become an expert in your key topics?
Daily goals >> continuous learning and studying, hearing worldwide’ influencers & opinion leaders, university research, forums participation for sharing ideas, writing contributions for press and executive summary & white paper as author. Taking part 4 times at month as keynote speaker at conferences, learning from market and customer sentiment, researching hot and on trend topics in both the public and private sectors.
Key success factors >> daily life networking with high level managers at international corporations, Governments and European Commission Directorates-General.
What topic areas are you most passionate about?
Marketing, MarTech, FinTech, InnoTech, RetailTech, Digital Transformation & Business Development applied to Emerging Technologies for improving companies’ branding and sales and the human capital value growth.
Which influencers influence you within those key topics?
I’m very glad to share and read the point of view of many brilliant minds within our digital & offline community that daily inspiring me and have a solid influence in shaping my thoughts and business actions in FinTech, MarTech, RetailTech and marketing market. For example: Antonio Grasso, Mike Quindazzi, Jean-Baptiste Lefevre, Paula Piccard, Evan Kirstel, Jim Marous, Ronald van Loon, Joanne Moretti, Helene Li, Dr. Kash Sirinanda, Rob van Kranenburg, Michael Fisher, Pierre Pinna, Alvin Foo, Harold Sinnott, Spiros Margaris, Kohei Kurihara Blockchain CMO, Fogle Shane, Andreas Staub, Dr. Marcell Vollmer, Dionisios Favatas, Kai Grunwitz, Dion Hinchcliffe, Martin Hiesboeck, Arturo Vela, Antonio Vieira Santos, Gary Vay-Ner-Chuk, Renato Loiero, Brunello Cucinelli, Giorgio Armani, Pope Francis and IDC, Gartner Group, Bain, Pwc, Deloitte, European Commission, World Health Organization, UNICEF, ONU, OECD – Organisation for Economic Co-operation and Development, The Economist, Financial Times, Bloomber and others.
Outside of your key topics who else influences you?
In my daily offline life, I’m very glad to hear ideas from any level of employees, students, friends and regular people I meet on the tube. I keep inspiration thanks to activities close to government charity institutions and EU committees development policy. I read the press and non-work papers crossing other markets and industries than mine. I really like speaking with algorithms that sometimes reveal to me what will happen in our future..
How would you describe your offline influence?
I use my influence in every situation and occasion, trying to give as much as possible solid contribution focused to reach max results for an engaged audience and engaged stakeholders. My main professional and personal goal is to inspire with simple words, last but not at least, to create networks with people that would like to grow their network in a serious way.
What are your passions outside of work?
Sport, tourism, environment, sustainability, startup & scale up, territory development, building our families and friends’ life and future, pro-bono activities, well-being, reading all around at 360 degrees.
If a brand wanted to work with you, what offline / online activities would you be most interested in?
1. Producing a solid strategy for product innovation (45%)
2. Speaking opportunities to create a solid funnel (15%)
3. Selling via podcasts, informing via webinars & to be interviewed as a thought Leader / providing testimonial (20%)
4. Whitepapers and sales support (7%)
5. Video interviews (10%)
6. Others TBD (3%)
What brands have you worked with?
Hewlett-Packard Enterprise, Banque National de Paris – BNP Paribas, Arval Services Lease Automotive, European Commission + ITA Government & PAL /PAC Institutions (e.g. Senate of the Republic & Chamber of Deputies, Ministry of Economic Development), Europe Italy Eurasian Trade Consortium, Universities.
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be keen to provide a quote for content or news article, share / create a social post, participate in a podcast, webinar or and create video content. I would also be keen to co-create long form content, speak at or attend an event, write a product review and online chat (e.g. Twitter chat, Crowdchat, Google Hangout) dependent on duration, commitment and what brand engagement opportunities were on offer.