Markus is Co-Founder of CrossEngage - the intelligent Customer Data Platform. For his entire career he has been working on the intersection of Marketing, Tech, and Data with a special focus on CRM, CLV, and customer retention. Markus holds a M.Sc. in Computer Science and an Ph.D. in Business Administration from TU Munich.
How did you get to become an expert in your key topics?
I was always fascinated by the opportunities that customer data was offering for efficient customer management. Therefore, I have focused on the generation of long-term profitable customer relationships on the basis of Customer Lifetime Value ever since my Ph.D. studies. During first years of my career I focussed on the technical side of the game such as building data warehouses and other data driven solution. In subsequent years, I added the strategic perspective on customer management to my skill portfolio.
What sub-topics are you most passionate about?
Direct-to-Consumer, Customer Lifetime Value & Customer Equity Management.
What challenges are brands facing in this space?
What do you think the future holds in this space?
What brands are leading the way in this space?
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What are your passions outside of work?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.