Elitsa Krumova is a recognized professional in the Marketing and Advertising industry as well as in the IT industry. Her diverse educational background, with BA of Honours in Advertising and Marketing Communications from London Metropolitan University, MA in Creative Advertising from Southampton Solent University and Bachelor’s Degree in Information Technology and Computer Sciences, is her unique tool which enables her to foresee the trends not only in consumer behaviour and technology, but also to predict the future projections of current tendencies in society and life in general.
Elitsa has been named among “Top 100 Global Thought Leaders and Influencers to Follow in 2020”, “Women in Tech: Top 50 Women Influencers to Follow in 2020” by The Awards Magazine. She was also ranked 5th in the 2020 year final of IoT Community’s IoT Premier League Top 100 Thought Leaders and Influencers Division.
How did you get to become an expert in your key topics?
Since my early school years, I have been interested in technology and I have been trying to be in line with the new developments in the field. While I was doing my BA in Advertising and Marketing Communications and then my MA in Creative Advertising, I realized that the area of my future work is inseparable from technology, so this motivated me to dig deeper into information technology science. This led me to my second Bachelor’s Degree in Information Technology and Computer Sciences. My work experience in some tech companies gave me the confidence to start sharing my expertise and foresight about the future development of technology with wider audience, so I began to post in various channels like Twitter and LinkedIn. My posts gradually got noticed and in 2020 I obtained my first international recognitions as an established technological influencer. Currently, I am continuing to build up my online presence.
What topic areas are you most passionate about?
My eagerness to understand the subtleness of things and the driving forces of progress has fueled my deep interest in emerging technologies, future technologies, diversities and the role of Women in Tech.
Which influencers influence you within those key topics?
Ronald van Loon, Heinz V. Hoenen, Tamara McCleary, Ludmila Morozova-Buss, Antonio Grasso, Enrico Molinari, Giuliano Liguori, Kirk Borne, Marcell Vollmer, Bob Carver, Tina Gravel, Shira Rubinoff, Ganapathi Pulipaka.
Outside of key topics, who else influences you?
Tim Hughes, Tony Robbins, Richard Branson.
How would you describe your offline influence?
Since my university years, I have been interested in psychology and organisational behavior. That is why I love observing people’s reactions and actions in challenging situations. I like talking to colleagues and people I meet outside of work. I always try to promote new technological achievements and explain to people how these can help them improve their lifestyle. I believe that public speaking and writing are some of my strengths.
What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?
I constantly read scientific articles. I also obtain information from various relevant sources like McKinsey, Forrester, Gartner, Forbes, Statista. I follow closely other influencers on Twitter and LinkedIn.
If a brand wanted to work with you, which activities would you be most interested in collaborating on?
What brands have you worked with?
Since I was named just as recently as in 2020 “Top 100 Global Thought Leaders and Influencers to Follow in 2020”, “Women in Tech: Top 50 Women Influencers to Follow in 2020” by The Awards Magazine, I am looking forward to working with great passion with global brands in the very near future. I believe I am creative and well-positioned as an influencer, so I can be a trustworthy partner to any distinguished brand.
Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?
I would be happy to provide a quote for content or news article, share or create a social post, speak at an event, podcast or a webinar. I am also keen to co-create a long form or video content as well as writing a product review.
What are your passions outside of work?
What would be the best way for a brand to contact you?
ABOUT THE AUTHOR
As Head of Influencer Marketing Joe's central role is to build relationships with influencers and connect them to brands. Joe is also tasked with promoting the influencer marketplace and delivering value to the influencer community.