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B2B Marketing: Top 200 Brands and Influencers

by | Jun 16, 2014 | Influencer Lists,

B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. With
London’s B2B Marketing Summit just around the corner, we took a closer look at the brands and the individuals who are most influential and driving impact in the online debate.

Our own
Tim Williams will be present during the conference to give people key tips on developing influencer marketing in a B2B marketing strategy. Influencer marketing (if approached correctly) can generate ROI, increase in market share, elevate brand awareness and generate leads. If you’re at the conference or interested in learning more about influencer marketing send him a
tweet or connect with him on LinkedIn.

Building The Influencer Network

We processed all the data from the hashtag #b2bmarketing from the last 3 months and ranked them based on our PageRank methodology, used also on our other influencer lists on topics such as Bring Your Own Device, Internet of Things and Wearable Tech to name a few.

Congratulations to ClickZ that takes first spot followed by Michelle Killebrew (who is in charge of IBM’s social business division and she is a guest contributor to ClickZ) and Ben Harper (co-founder of content strategy agency Datify).

We can obviously find some usual suspects (some of them also present in our content marketing thought leaders list) lower down the list, Ann Handley (4th), Ron Sela (14th), Doug Kessler (23rd), Lee Odden (25th), Michael Brenner (26th). This map shows the top 100 influencers, if you’re interested in knowing what the top 200 looks like, you can download full top 200 by the click of the button. (Click to enlarge this beautiful map!)

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The Top 100 Thought Leaders on B2B Marketing

Below is the full top 100 and we see an interesting presence of platforms such as the Content Marketing Institute, SteamFeed, Business2Community, SocialMediaToday, Adobe’s CMO.com and many more. Top influential companies include Lee Odden’s TopRank Marketing, Hubspot and KoMarketing. Scroll below to see where you or your company rank!

RankTwitter HandleNamePageRank (Normalised)
1@ClickZClickZ100
2@shellkillebrewMichelle Killebrew90.92
3@benharper87Ben Harper70.14
4@MarketingProfsAnn Handley66.56
5@CMIContentContent Marketing57.91
6@B2CommunityBusiness 2 Community46.96
7@msweezeymsweezey33.03
8@toprankTopRankMarketing.com29.38
9@SlideShareSlideShare29.15
10@senginelandSearch Engine Land29
11@SteamFeedcomSteamFeed28.2
12@socialmedia2daySocial Media Today26.59
13@djgeoffeGeoffrey Colon25.09
14@ronselaRon Sela25.09
15@DemandbaseDemandbase24.1
16@exploreB2BexploreB2B22.84
17@EconsultancyEconsultancy20.94
18@CMO_comCMO.com20.16
19@SiegelGaleSiegel+Gale19.59
20@DerekEdmondDerek Edmond18.63
21@KoMarketingKoMarketing17.75
22@velocitytweetsvelocitytweets17.06
23@dougkesslerdougkessler16.52
24@HubSpotHubSpot16.12
25@leeoddenLee Odden15.93
26@BrennerMichaelMichael Brenner15.87
27@SonjaJeffersonSonja Jefferson15.79
28@wittlakeEric Wittlake15.04
29@insideviewInsideView14.53
30@adageAd Age14.37
31@InNetworkIncInNetwork Inc.14.06
32@JoePulizziJoe Pulizzi13.34
33@ChadPollittChad Pollitt12.62
34@DJThistleDJ Thistle12.36
35@TomPickTom Pick12.23
36@MarketingB2BB2B Marketing11.68
37@TheCoolestCoolRoss Simmonds11.3
38@irfanahmad1989Irfan Ahmad ツ11.02
39@EloquaEloqua10.84
40@janlgordonCuratti10.81
41@ArtilleryMarketDouglas Burdett10.26
42@forresterForrester Research10.11
43@GerryMoranGerry Moran9.97
44@contentlyContently9.19
45@lauraramosLaura Ramos8.9
46@SFerikaErika Heald8.76
47@siriusdecisionsSiriusDecisions8.7
48@NetProspexNetProspex8.67
49@HeinzMarketingMatt Heinz8.29
50@belindasummersBelinda Summers8.08
51@WeidertGroupWeidert Group, Inc.7.9
52@oktopostOktopost7.42
53@jogebauerJonathan Gebauer7.21
54@wonderwall7Kelsey Jones7.17
55@NealSchafferNeal Schaffer6.88
56@TristanLavenderTristan Lavender6.85
57@derekgrantDerek Grant6.85
58@ardath421Ardath Albee6.81
59@MakingTheNumberSalesBenchmarkIndex6.78
60@JennGHanfordJennifer G. Hanford6.77
61@earnestagencyEarnest6.4
62@FierceCMOFierceCMO6.2
63@bizoBizo5.69
64@ShellyKramerShelly Kramer5.66
65@drigottiDave Rigotti5.51
66@REALLYB2BReally B2B5.29
67@MxGroupThe Mx Group5.28
68@spacebarpressJulia Borgini5.17
69@LinkedInExpertViveka von Rosen5.1
70@PardotPardot5.05
71@poneillforrPeter O’Neill4.93
72@nolinNolin LeChasseur4.87
73@jeffbullasJeff Bullas4.85
74@MargaretMolloyMargaret Molloy4.83
75@chief_marketerChief Marketer Mag4.74
76@marketoMarketo4.61
77@searchmasterJohn Koehler4.6
78@gdaviddoddG. David Dodd4.4
79@remarkmarketingBrian Hansford4.32
80@IceSugarMediaIce Sugar Media4.31
81@heidicohenHeidiCohen4.27
82@cmswireCMSWire.com4.23
83@joel_b2beditorJoel Harrison4.1
84@Frank_StrongFrank Strong4.07
85@JadeTambiniJade Tambini4.02
86@timwasherTim Washer3.86
87@RuthPStevensRuth P Stevens3.84
88@noyesjesseJesse Noyes3.8
89@dreckbaerfrauSusanna Gebauer3.79
90@OpenView_LabsOpenView Labs3.77
91@amaBostonAMA Boston Chapter3.72
92@ShonaMackinShona Mackin3.71
93@GetCurataCurata3.69
94@B2BOnlineMktgBDC Online Marketing3.69
95@HingeMarketingHinge3.59
96@digimindciDigimind3.54
97@MarketingfactsMarketingfacts3.51
98@KenWissnerKen Wissner3.5
99@binarydesignerChristopher Peat3.49
100@FrankwatchingFrankwatching3.43

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If you’re wondering how we approach influence and influencer marketing, give this article a try. We’ve built a nice top 200 in PDF format which you can download for free that also includes a comprehensive network map which allows you too see all the connections.

If you’re interested in finding influencers in your market and developing an influencer marketing strategy, please get in touch.


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TOP 200 BRANDS AND INFLUENCERS

Download this free report which reveals the top 200 brands and influencers talking about the B2B Marketing