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Interview with Marcus Borba

by | Apr 21, 2021 | Interviews,

Marcus Borba

Marcus Borba

Founder at Borba Consulting
Key Topics:Data Science, Machine Learning, Artificial Intelligence, Big Data, Analytics, Robotic Process Automation (RPA), Business Intelligence, Digital Transformation
Location:Brazil
Bio:

Consultant, tech expert, entrepreneur, executive, passionate about innovation and digital transformation. More than three decades of in depth business and information technology experience, and more than 20 years of experience developing data-driven solutions for companies.

How did you get to become an expert in your key topics?

I have 36 years of in depth business and information technology experience, and more than 20 years of experience developing data-driven solutions for companies. I started working with data warehouse and business intelligence in the mid-90s, and evolved along with the data area: analytics, big data, data science, machine learning and artificial intelligence.

What topic areas are you most passionate about?

I am passionate about all data areas, I like to say that I am specialised in “all things data”.

Which influencers influence you within those key topics?

I work in the data area for a long time and I have several influences, most of them mentioned in the ranking that Onalytica does, mainly Kirk Borne, Bill Schmarzo, Gregory Piatetsky-Shapiro, Andrew Ng, Tom Davenport and Howard Dresner.

Outside of key topics, who else influences you?

I like the topics of innovation and leadership, but without any specific name as an influencer.

How would you describe your offline influence?

I am running a consulting firm that develops strategies to plan and implement innovative data-driven solutions. I also provide consultancy in content creation, in English and Portuguese: articles, whitepapers, podcasts, videos, workshops, courses, eBooks, chapter book, lectures, panels, participation in events, social promotions and engagement for brands.

What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?

Books, social media, business and technology sites, and also research on emerging Technologies.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I provide consultancy in content creation, in English and Portuguese: articles, whitepapers, podcasts, videos, workshops, courses, eBooks, chapter book, lectures, panels, participation in events, social promotions and engagement for brands.

What brands have you worked with?

SAP, Microsoft, Tibco, Microstrategy, Amazon Web Services (AWS), Hewlett Packard Enterprise (HPE), among others.

What are your passions outside of work?

Sports, mainly soccer, movies and family.

What would be the best way for a brand to contact you?

Email is best.

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