MyOnalytica the World's Largest B2B Influencer MarketplaceREQUEST DEMO

Retail Fashion: Top 300 Influencers, Brands and Publications

by | Mar 14, 2017 | Influencer Lists,

Retail fashion makes up a large section of the consumer good market. It is a market which is typically distinguished by rapid shifts in consumer demand, a large number of competitors and brief product life cycles. Retail fashion is the ensemble of three divisions in fashion; couture, ready-to-wear and mass fashion. In 2015, the fashion industry contributed £28 billion to the UK economy alone. It is an industry which is constantly evolving through trends, art movements, economic demands and digital expansion.

We were very interested in seeing which influencers, brands and publications were leading the discussion in the fashion industry on social media, so we sourced the leading influencers, brands and publications from Instagram, YouTube and twitter mentioning all the keywords relevant to the retail fashion industry. We then added these accounts into our database, categorised and curated by hand a list of the top 300 influencers, brands and publications ranked on a combination of the 4 Rs (Resonance, Relevance, Reach and Reference) using their Twitter data. These accounts were then added into our Influencer Relationship Management software (IRM) where we could map and analyse their conversations.

WHO ARE THE INFLUENCERS?

Below you can see a network map of the conversations among the top retail fashion influencers. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica Retail Fashion Top 300 Influencers, Brands and Publications - Influencer network map

Below is a list of the top 50 retail fashion influencers. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

RankNameInstagramTwitterInfluencer Score
1Robin GivhanrobingivhanRobinGivhan100
2Pat McGrathpatmcgrathrealpatmcgrathreal98.82
3Alexander FuryalexanderfuryAlexanderFury75.46
4juneambrosejuneambrosejuneAmbrose66.5
5Joe Zeemrjoezeemrjoezee64.34
6Alexandra ShulmanalexandravogueAShulman260.02
7Shea MariepeacelovesheapeaceloveSHEA54.41
8Monique LhuilliermoniquelhuillierM_Lhuillier49.64
9CocococolavieenroseCocoLaVieEnRose46.88
10Hilary AlexanderhilaryalexanderobeHilaryAlexander46.88
11LilianPaccelilianpacceLilianPacce41.74
12Gok Wantherealgokwantherealgokwan41.74
13NeNe LeakesneneleakesNeNeLeakes41.74
14Derek BlasbergderekblasbergDerekBlasberg41.74
15Oliver Proudlockproudlockoliverproudlock41.74
16Samantha Mariasamanthamariaofficialsamanthamaria41.74
17Jeanne BekerthejeannebekerJeanne_Beker41.74
18Leonora JiméneznotsoblondeblogLeonoraJimenez141.74
19Chiara Biasichiarabiasichiarabiasi41.74
20Giuliana RancicgiulianarancicGiulianaRancic41.74
21Brad Goreskibradgoreskimrbradgoreski41.74
22Suzy MenkessuzymenkesvogueSuzyMenkesVogue41.19
23Miss Lisa ArmstrongmisslisaarmstrongLisaDoesFashion33.6
24Zanna Roberts Rassizannarassizannarassi27.96
25Justine PicardiejustinepicardieJPicardie27.65
26LydialydiaemillenLydiaEmillen25.66
27Lucy Williamslucywilliams02Fashion_Me_Now22.11
28karlie flo$$.karlie.flossFUCCl20.98
29Hayden Williamshayden_williamsHayden_Williams19.32
30aya kanaiayatkanaiayakanai19.32
31Mickey BoardmanaskmrmickeyAskMrMickey19.32
32Camilla BellecamillabelleCamillaBelle19.32
33Sydne SummersydneysummerSydneSummer19.32
34STACEY🦋DUGUIDstaceyduguidStaceyDuguid19.32
35Lucy Yeomanslucy_yeomansLucy_Yeomans19.32
36Margaret Zhangmargaret__zhangMargaret__Zhang19.32
37Sabir M. PeelemensstyleproMensStylePro19.32
38Michael Carlcarlscrushcarlscrush19.32
39Rachel SmithrachelsmithtvRachelSmithTV19.32
40Sarah AshcroftsarahhashcroftSarahhAshcroft19.32
41Shirley 💗shirleybeniangShirleyBEniang19.32
42Amyamyjaneoldfieldamyjaneoldfield19.32
43Donna Airairdonna1donnaair19.32
44Lisa HamiltonseewantshopSeeWantShop19.32
45Irene ColziirenecclosetIreneccloset19.32
46Robert VerdirobertverdiRobertVerdi19.32
47Géraldine Griseypunkygeraldinepunkygeraldine19.32
48Zara MartinzaramartinZaraMartin19.32
49Rosie FortescuerosiefortescueRosieFortescue17.32
50Rebecca Casserlybec_boopBoopFashionista15.61
Download Icon

DOWNLOAD THE FULL REPORT

WHAT ARE THEY SAYING?


From the word cloud above you can see some of the words that resonate the most among the influencers. New York, London, Milan and Paris fashion weeks have been a key focus of conversation among brands and individuals, and as a result some of the most popular hashtags used have been #nyfw, #lfw and #fw17.  Similarly, models and couture-related topics were a common driver of interest. The name ‘Hadid’, surname of it-girls Gigi and Bella Hadid, was mentioned on numerous occasions due to their vast influence in the fashion industry. Haute couture stands firmly at the centre of conversations due to the impact it has on retail fashion as a whole; fashion houses create trends which are then mimicked and recreated for cheaper ‘en masse’ by high street brands. 


WHO ARE THE BRANDS?

Below you can see another network map created with in IRM. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica Retail Fashion Top 300 Influencers, Brands and Publications - Brand network map

Here is a list of the top 50 retail fashion brands. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

RankNameInstagramTwitterInfluencer Score
1Chloéchloechloefashion100
2CHANELchanelofficialCHANEL73.33
3gucciguccigucci66.65
4Versaceversace_officialVersace65.21
5Vogue RunwayvoguerunwayVogueRunway62.36
6Tommy HilfigerTommyHilfigerTommyHilfiger45.82
7Off-White™off____whiteOffWht73.62
8BalmainbalmainBalmain45.76
9BalenciagabalenciagaBALENCIAGA45.56
10Alexander McQueenalexandermcqueenMcQueen44.18
11GIVENCHYgivenchyofficialgivenchy42.11
12H&M USAhmhmusa35.85
13Roberto Cavalliroberto_cavalliRoberto_Cavalli35.12
14TopshoptopshopTopshop30.26
15London Fashion WeeklondonfashionweekLondonFashionWk26.52
16ASOSASOSASOS25.64
17Louis VuittonLouisVuittonLouisVuitton23.27
18PRADAPradaPrada22.04
19Maisons de Modemaisonsdemodemaisonsdemode21.68
20Louis Vuitton UKlouisvuittonLouisVuitton_UK21.68
21Minnies BoutiqueminniesboutiqueMinniesBoutique21.68
22TOM FORDTOMFORDTOMFORD21.44
23HUGO BOSSHUGOBOSSHUGOBOSS20.57
24NYFWnyfwnyfw19.97
25FashionWeekfashion_weekFashionWeek16.59
26CFDAcfdaCFDA15
27ASOS Menswearasos_menswearASOS_Menswear14.65
28LANVINLANVINofficialLANVINofficial14.4
29MANGOMangoMango12.14
30Jean Paul GaultierjpgaultierofficialJPGaultier10.32
31Zac PosenzaczacposenZac_Posen10.2
32Marc Jacobsthemarcjacobsthemarcjacobs9.28
33MACcosmeticsmaccosmeticsMACcosmetics9.13
34Manolo BlahnikmanoloblahnikhqManoloBlahnik8.83
35BershkabershkacollectionBershka8.79
36SuperdrysuperdryglobalSuperdry8.67
37Design MuseumdesignmuseumDesignMuseum5.66
38Free PeoplefreepeopleFreePeople5.66
39Public DesirePublicDesirePublicDesire5.53
40FashionweekNYCFashionweekNYCFashionweekNYC4.6
41YOOXyooxyoox4.58
42LA Fashion WeekLAFWLAFW4.38
43BulgariBulgariofficialBulgariofficial4.26
44DebenhamsDebenhamsDebenhams4.13
45models.commodelsdotmodels3.95
46H&M United Kingdomhmhmunitedkingdom3.78
47The Fashion NetworkthefashionnetukTheFashionNetUK3.78
48Massimo Duttimassimoduttimassimodutti3.68
49Next ModelsNextModelsNextModels3.62
50Nextnextofficialnextofficial3.45
Download Icon

DOWNLOAD THE FULL REPORT

WHAT ARE THEY SAYING?

Retail Fashion: Top 300 Influencers, Brands and Publications - Brands Word Cloud
The brands’ key focus of conversation revolves around fashion shows and collections. New York fashion week resonated the most, followed by Paris and London fashion weeks. Individual brand collections were also key drivers of interest; particularly couture collections by fashion giants Louis Vuitton, Gucci, Givenchy and Versace. What we can gather from this word cloud is that brands tend to tweet about brand-centric topics; often posting about the season’s latest creations.

WHO ARE THE PUBLICATIONS?

Here is another network map of the top retail fashion publications. Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica Retail Fashion Top 300 Influencers, Brands and Publications - Publications network map

Below is a list of the top 50 retail fashion publications. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!
RankNameInstagramTwitterInfluencer Score
1i-Di_di_D100
2Fashionista.comfashionista_comFashionista_com61.3
3WWDwwdwwd53.79
4BFCbritishfashioncouncilBFC37.33
5Menswear StylemenswearstyleMenswearStyle37.23
6Seventeenseventeenseventeen32.94
7DazeddazedDazed25.53
8The Source MagazinethesourceTheSource24.8
9AnOtherMagazineanothermagazineAnOtherMagazine23.59
10Who What WearwhowhatwearWhoWhatWear21.14
11InStyleinstylemagazineInStyle17.81
12Harper’s Bazaar UKbazaarukBazaarUK17.13
13Marie Clairemarieclaireukmarieclaireuk15.15
14The CutthecutTheCut13.78
15Streetwear DaiIystreetweardailyStreetwearDaiIy13.13
16Blog and the CityblogandthecityBlogAndTheCity111.97
17RCFAfashion_critic_Fashion_Critic_10.79
18Grazia UKgraziaukGraziaUK10.65
19Fashions Finestfashionsfinestmagfashionfinest10.47
20LOOK magazinelookmagazineLookmagazine9.48
21Twitter FashionTwitterFashion9.42
22NET-A-PORTERnetaporterNETAPORTER9.22
23NYT FashionnytimesfashionNYTFashion8.96
24Man RepellermanrepellerManRepeller8.3
25FabulousfabulousmagFabulousmag8.08
26POPSUGAR FashionpopsugarfashionPOPSUGARFashion7.95
27ELLEUKelleukELLEUK7.65
28New York MagazinenymagNYMag7.59
29Stylist MagazinestylistmagazineStylistMagazine6.74
30Highsnobietyhighsnobietyhighsnobiety6.28
31ELLE IndiaelleindiaofficialELLEINDIA5.96
32GQ StylegqstyleGQStyle5.93
33Glamourglamourmagglamourmag5.73
34V Magazinevmagazinevmagazine5.71
35VOGUE IndiavogueindiaVOGUEIndia5.38
36Out Magazineoutmagazineoutmagazine5.19
37AP FashionAP_FashionAP_Fashion4.98
38NYT StylestmagazineNYTStyles4.94
39New Look FashionnewlookfashionNewLookFashion4.79
40Men’s Health StylemenshealthstyleMensHealthStyle4.72
41Times FashiontimesfashionTimesFashion4.65
42Men Style Fashionmenstylefashionmenstylefashion4.38
43VOGUE_GermanyvoguegermanyVOGUE_Germany4.28
44Harper’sBazaar IndiabazaarindiaBazaarIndia4.27
45Cosmopolitan IndiacosmoindiaCosmoIndia4.27
46LDNfashionldnfashionLDNfashion4.16
47Contentmodecontentmodemagazinecontentmode4.11
48Glamour Fashionglamour_fashionglamour_fashion4.09
49The IndustryindlondonINDLondon3.86
50Men Of Thriftmenofthriftmenofthrift3.76
Download Icon

DOWNLOAD THE FULL REPORT

WHAT ARE THEY SAYING?

 

Retail Fashion: Top 300 Influencers, Brands and Publications - Publications Word Cloud

Fashion weeks and shows were also popular drivers of conversation among the top 100 publications. However, style and fashion behaviours more generally prevail the content shared by magazines and blogs. Trends and looks are a key focus area for these influencers and we can see that this resonates through hastags such as #streetstyle and #menswear.


Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

REQUEST A DEMO

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around retail fashion.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.


TAGS

X

RETAIL FASHION

TOP 300 INFLUENCERS, BRANDS AND PUBLICATIONS

Download this free report which reveals the top 300 Retail Fashion influencers, brands and Publications