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#SMMW18: Top Influencers to engage with ahead of the conference

by | Feb 28, 2018 | Influencer Lists, ,

Social Media Marketing World is the premier event for all social media marketers. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018. It provides a unique opportunity for marketers to learn from leading industry experts and network with thousands of marketing professionals. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be.

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018, which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with.

We wanted to add to this analysis and look at the wider social media conversation among an audience of nearly 16K social media marketers to collate a list of who is driving the most influence across all social media marketing related topics in the run up to the conference.


We were really interested in seeing which #SMMW18 “Tracks” (topics used to categorize all the keynote speeches and panel discussions) received the most attention in the run up to the conference, so we analyzed all the social media posts from November 25th 2017 – February 27th 2018 from an audience of 16K+ social media marketing influencers. This is an audience that we have built up over the past few years by capturing the most prominent contributors the the SMM conversations on twitter, to understand who was most influential in driving discussions.

We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the track topics on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. The chart below shows the topic share of voice among the top SMM influencers in the lead up to the conference:

Onalytica SMMW18 Topic Share of Voice
In comparison at #SMM17 the most frequently mentioned topics at the conference were Social Media Marketing, Twitter, Storytelling, Influencer Marketing, Content marketing, Live Streaming, Snapchat, Facebook, Instagram and #AI. If you want to look at our analysis of the conference last year click here!


We wanted to take a deeper dive into the top 5 tracks at the conference to uncover who the top 25 influencers were in each topic area. In addition to these 5 lists we decided that because influencer marketing was a trending topic at last year’s conference (actually more spoken about than content marketing) we would add an extra 6th list of the top influencer marketing influencers.


Below is a list of the top 25 influencers discussing blogging ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@neilpatelNeil Patel100
2@markwschaeferMark Schaefer93.65
3@MarketingProfsAnn Handley84.73
4@jeffbullasJeff Bullas72.67
5@mike_alltonMike Allton66.37
6@randfishRand Fishkin62.08
7@probloggerDarren Rowse61.7
8@lilachbullockLilach Bullock54.48
9@RyanBiddulphRyan Biddulph39.24
10@larrykimLarry Kim38.85
11@crestodinaAndy Crestodina31.71
12@NealSchafferNeal Schaffer30.42
13@GuyKawasakiGuy Kawasaki29.03
14@BrennerMichaelMichael Brenner27.37
15@SandraJClaytonSandra Clayton27.35
16@syedbalkhiSyed Balkhi27.02
17@Mike_StelznerMichael A. Stelzner25.68
18@PegFitzpatrickPeg Fitzpatrick24.42
19@iSocialFanzBrian Fanzo24.26
20@MariSmithMari Smith22.2
21@jaybaerJay Baer21.96
22@ChelseaKrostChelsea Krost21.02
23@LisaDJenkinsLisa D. Jenkins19.33
24@MarshaCollierMarsha Collier19.32
25@JasonMillerCAJason A Miller18.37




Below is a list of the top 25 influencers discussing Twitter ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button above!

RankTwitter HandleNameInfluencer Score
1@garyveeGary Vaynerchuk100
2@randfishRand Fishkin15.44
3@MarketingProfsAnn Handley10.78
4@leeoddenLee Odden8.42
5@neilpatelNeil Patel5.47
6@jeffbullasJeff Bullas2.74
7@martinjonesazMartin Jones2.74
8@evankirstelEvan Kirstel2.59
9@larrykimLarry Kim2.21
10@lilachbullockLilach Bullock2.13
11@markwschaeferMark Schaefer1.75
12@jaybaerJay Baer1.61
13@MelonieDodaroMelonie Dodaro1.32
14@dgingissDan Gingiss0.94
15@MadalynSklarMadalyn Sklar0.92
16@MarshaCollierMarsha Collier0.9
17@tim_fargoTim Fargo0.88
19@Sam___HurleySam Hurley0.82
20@ValaAfsharVala Afshar0.79
21@NealSchafferNeal Schaffer0.79
22@sujanpatelSujan Patel0.75
23@kimgarstKim Garst0.69
24@thomaspowerThomas Power0.66
25@adhutchinsonAndrew Hutchinson0.61


Below you can see a network map of the online #SMMW18 conversation. This map was created with Onalytica’s Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica SMMW18 Network-Map


Below is a list of the top 25 influencers discussing video marketing ahead of #SMMW18.

RankTwitter HandleNameInfluencer Score
1@garyveeGary Vaynerchuk100
2@Mike_StelznerMichael A. Stelzner51.07
3@marshawrightReal Marsha Wright49.66
4@MarketingProfsAnn Handley43.33
5@jeffbullasJeff Bullas31.72
6@MadalynSklarMadalyn Sklar30.4
7@dennisyuDennis Yu30.12
8@larrykimLarry Kim28.75
9@neilpatelNeil Patel28.72
10@PegFitzpatrickPeg Fitzpatrick28.54
11@sellingtoolsNancy Nardin27.74
12@joelcommJoel Comm25.35
13@MariSmithMari Smith24.96
14@iSocialFanzBrian Fanzo23.04
15@LinkedInExpertViveka von Rosen22.79
16@NealSchafferNeal Schaffer22.73
17@BrennerMichaelMichael Brenner21.66
18@jaybaerJay Baer20.8
19@GuyKawasakiGuy Kawasaki20.5
20@dougkesslerDoug Kessler20.15
21@CynthiaLIVECynthia Johnson19.74
22@dannysullivanDanny Sullivan19.42
23@RebekahRadiceRebekah Radice19.42
24@ronselaRon Sela19.33
25@iRossBrandRoss Brand18.3




Below is a list of the top 25 influencers discussing content marketing at #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@leeoddenLee Odden100
2@MarketingProfsAnn Handley95.22
3@JoePulizziJoe Pulizzi56.61
4@neilpatelNeil Patel42.86
5@annhandleyAnn Handley36.44
6@BrennerMichaelMichael Brenner18.51
7@Robert_RoseRobert Rose16.13
8@jeffbullasJeff Bullas10.39
9@jaybaerJay Baer8.21
10@steveraysonSteve Rayson7.17
11@larrykimLarry Kim6.76
12@markwschaeferMark Schaefer5.96
13@brianclarkBrian Clark5.79
14@crestodinaAndy Crestodina5.43
15@CarlaJohnsonCarla Johnson4.55
17@GuyKawasakiGuy Kawasaki3.27
18@lilachbullockLilach Bullock2.64
19@seosmartyAnn Smarty2.45
20@MariSmithMari Smith2.37
21@NealSchafferNeal Schaffer2.24
22@RebekahRadiceRebekah Radice2.04
23@shane_barkerShane Barker2.02
24@marktraphagenMark Traphagen1.84
25@JoeLazauskasJoe Lazauskas1.77


Below is a list of the top 25 influencers discussing Facebook ahead of #SMMW18.

RankTwitter HandleNameInfluencer Score
1@garyveeGary Vaynerchuk100
2@MarketingProfsAnn Handley96.97
3@neilpatelNeil Patel93.65
4@jeffbullasJeff Bullas86.21
5@larrykimLarry Kim79.29
6@Mike_StelznerMichael A. Stelzner78.93
7@martinjonesazMartin Jones77.62
8@MariSmithMari Smith65.75
9@jonloomerJon Loomer64.2
10@jaybaerJay Baer62.1
11@markwschaeferMark Schaefer61.01
12@GuyKawasakiGuy Kawasaki54.87
13@johnhallJohn Hall54.19
14@dennisyuDennis Yu52.47
15@NealSchafferNeal Schaffer52.18
16@kimgarstKim Garst49.46
17@marktraphagenMark Traphagen47.94
19@TedRubinTed Rubin46.21
20@AskAaronLeeAaron Lee44.98
21@joelcommJoel Comm43.88
22@zaibatsuReg Saddler42.77
23@PegFitzpatrickPeg Fitzpatrick42.45
24@PamMktgNutPam Moore42.32
25@RebekahRadiceRebekah Radice42.31



Below is a list of the top 25 influencers discussing influencer marketing ahead of #SMMW18. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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RankTwitter HandleNameInfluencer Score
1@leeoddenLee Odden100
2@MarketingProfsAnn Handley59.44
3@rachelloumillerRachel Miller23.5
4@briansolisBrian Solis21.22
5@JoePulizziJoe Pulizzi12.45
6@garyveeGary Vaynerchuk9.5
7@TamaraMcClearyTamara McCleary8.89
8@neilpatelNeil Patel8.88
9@jeffbullasJeff Bullas7.96
10@larrykimLarry Kim6.52
11@BrennerMichaelMichael Brenner6.24
12@Mike_StelznerMichael A. Stelzner5.37
13@jaybaerJay Baer4.29
14@shane_barkerShane Barker2.93
15@NealSchafferNeal Schaffer2.91
16@iSocialFanzBrian Fanzo2.44
17@LewisHowesLewis Howes2.36
18@markwschaeferMark Schaefer2.06
19@MariSmithMari Smith1.89
20@markfidelmanMark Fidelman1.64
21@GuyKawasakiGuy Kawasaki1.51
22@MadalynSklarMadalyn Sklar1.45
23@kimgarstKim Garst1.28
24@seosmartyAnn Smarty1.28
25@RebekahRadiceRebekah Radice1.27


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to take a look at our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, analyzing data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Social Media Marketing and it’s related topics.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account an individual’s relevance (number of posts on topic), reach (number of followers or subscribers), resonance (how much engagement they’re driving) and reference (an authority metric measuring how often they are referenced by other influencers). If you want to learn more, please read our article that outlines influencer identification.




Top Influencers to engage with ahead of the conference

Download this free report which reveals the top influencers to engage with ahead of #SMMW18