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Climate Change: Top 100 Influencers and Brands

by | Dec 9, 2015 | Influencer Lists,

The 21st United Nations Climate Change Conference, Cop21, is being held in Le Bourget, Paris from 30th November – 11th December 2015. The main objective of the conference is to achieve a legally binding and universal agreement on climate change from all the nations of the world, to be signed in 2015, and implemented by 2020. The key expected result, according to the organizing committee, is to limit global warming to below 2 degrees Celsius by 2100 in order to avoid serious climate catastrophes. Countries will be expected to commit to reducing greenhouse gas emissions and de-carbonizing electricity production, by relying less on fossil fuels and looking to harness more renewable sources of energy.

MAPPING THE CLIMATE CHANGE COMMUNITY

Cop21 and the subsequent climate change legislation will be of high importance to a large number of industries and organisations worldwide, so we were keen to analyse the climate change discussion to identify which influencers were driving the most engagement on social media. We analysed over 955K tweets around the following query “#climatechange OR #cop21 OR climateconference OR “climate conference” OR #GoCop21” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations around climate change. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 2 influencer Christiana Figueres, the Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), at the centre and the conversations to and from all the influencers in her field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Climate Change Top 100 Influencers and Brands Network Map

If you are interested in learning more about our IRM software click here!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #1 Brand UN Climate Action at the centre and the conversations to and from the different influencers in their field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - Climate Change Top 100 Influencers and Brands Network Map

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 influencers in Climate Change. Be sure to hit the download now button below to download the full report.

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RankTwitter HandleNameOccupationInfluencer Score
1@narendramodiNarendra ModiPrime Minister of India37.8
2@CFigueresChristiana FigueresExecutive Secretary @UNFCCC30.68
3@MikeBloombergMike BloombergFounder of Bloomberg26.54
4@Anne_HidalgoAnne HidalgoMayor of Paris18.99
5@LaurentFabiusLaurent FabiusForeign Minister of France14.14
6@phcouillardPhilippe CouillardPremier of Quebec12.5
7@NaomiAKleinNaomi KleinAuthor, Social Activist and Filmmaker12.4
8@JohnKerryJohn KerryUS Secretary of State11.75
9@MarkRuffaloMark RuffaloActor, Director, Humanitarian11.28
10@UN_SpokespersonBan Ki-moonUN Spokesperson10.23
11@JustinHGillisJustin GillisReporter for The New York Times10.12
12@sewellchanSewell ChanInternational news editor for The New York Times7.12
13@ASteinerAchim SteinerExecutive Director of @UNEP6.96
14@SchwarzeneggerArnoldActor, Politician6.77
15@kuminaidooKumi NaidooInternational Executive Director of Greenpeace6.68
16@cathmckennaCatherine McKennaCanadian Minister of Environment6.67
17@billmckibbenBill McKibbenFounder of 350.org, Author, Environmentalist6.09
18@ErnestMonizErnest MonizUS Secretary of Energy5.98
19@kathykijinerKathy Jetnil-KijinerMarshallese Poet, Spoken Word Artist5.8
20@davidshukmanbbcDavid ShukmanBBC Science Editor5.73
21@jdsutterJohn D. SutterCNN Columnist5.4
22@afreedmaAndrew FreedmanMashable Science Editor5.37
23@drvandanashivaDr. Vandana ShivaScholar, Environmental Activist and Author5.22
24@arishapiroAri ShapiroNPR journalist5.2
25@Agent350Jamie HennCo-Founder of 350.org4.66
26@ZoeCaronZoë CaronSenior Policy Advisor @CleanEnergyCan4.62
27@pilitaclarkpilitaclarkEnvironment Correspondent @FT4.5
28@bertrandpiccardBertrand PICCARDDoctor, Psychiatrist, Aviator, Explorer, Speaker4.41
29@ChrisCoonsSenator Chris CoonsUS Senator4.38
30@MikeHudemaMike HudemaClimate and Energy Campaigner at Greenpeace4.33
31@UN_PGAMogens LykketoftPresident of the United Nations General Assembly4.3
32@jrockstromJohan RockströmExecutive director @sthlmresilience4.25
33@jasonbellinijasonbelliniSenior Producer at The Wall Street Journal.4.18
34@IrinaBokovaIrina BokovaDirector-General @UNESCO4.06
35@jjbwJonathan WebbBBC Science reporter3.93
36@TurnbullMalcolmMalcolm TurnbullPrime Minister of Australia3.87
37@EndaKennyTDEnda KennyPrime Minister of Ireland3.83
38@MEAIndiaVikas SwarupSpokesperson, Ministry of External Affairs India3.74
39@AssaadRazzoukAssaad RazzoukCEO of Sindicatum Sustainable Resources3.74
40@GregHuntMPGreg HuntAustralian Minister for the Environment3.7
41@perrybellegardePerry BellegardeNational Chief @Assembly of First Nations3.64
42@jpasztorJanos PasztorAssistant Secretary-General on Climate Change @UN3.58
43@jswatzJohn SchwartzScience Writer for The New York Times3.54
44@Kathleen_WynneKathleen WynnePremier of Ontario3.54
45@DarrenAronofskydarren aronofskyFilmmaker3.49
46@CreeClaytonClayton Thomas MullerActivist, Writer, Public Speaker3.45
47@Nick_NuttallNick NuttallHead of Communications and Outreach @UNFCCC3.29
48@Ben_GemanBen GemanNational Journal Energy and Environment Correspondent3.28
49@KofiAnnanKofi AnnanChairman of the Kofi Annan Foundation3.27
50@JimHarrisJim HarrisAuthor, Environmentalist and Politician3.18

 

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see political institutions  such as the UN and the White House leading the debate alongside charities such as WWF and Unicef and media outlets such as CNN. Be sure to download the full analysis for free to get an idea of who are the most influential climate change brands!

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RankTwitter HandleNameInfluencer Score
1@UNFCCCUN Climate Action98.25
2@UNUnited Nations75.81
3@COP21COP21 – Paris 201544.15
4@WhiteHouseThe White House23.19
5@UNEPUN Environment20.19
6@LPAA_LiveLPAA Live19.98
7@World_WildlifeWorld Wildlife Fund18.71
8@liberal_partyLiberal Party16.94
9@India4ClimateIndia@COP2115.7
10@GreenpeaceGreenpeace15.4
11@ClimateGroupThe Climate Group13.87
12@wefWorld Economic Forum12.91
13@UNICEFUNICEF12.39
14@govTwitter Government10.72
15@FactsOnClimateFacts On Climate10.58
16@mashableMashable10.58
17@OxfamOxfam International10.17
18@c40citiesC40 Cities9.73
19@WMBtweetsWe Mean Business9.72
20@UNDPUN Development9.53
21@WorldBankWorld Bank9.38
22@350350 dot org9.32
23@UNESCOUNESCO9.2
24@democracynowDemocracy Now!9.05
25@CNNCNN8.84
26@RoyalSegoleneSégolène Royal8.38
27@cwarroomCarbon War Room8.21
28@nytimesThe New York Times7.78
29@solarimpulseSOLAR IMPULSE7.74
30@GlobalGoalsUNGlobal Goals7.67
31@nprnewsNPR News7.57
32@ENERGYEnergy Department7.49
33@RTUKnewsRT UK7.45
34@ClimateRealityClimate Reality7.3
35@WFPWorld Food Programme7.21
36@PMOIndiaPMO India7.15
37@TheCVFClimate Vulnerable7.01
38@CompactofMayors@CompactofMayors6.94
39@earthhourEarth Hour6.59
40@ICLEIICLEI6.45
41@IEAIEA6.34
42@AFPAgence France-Presse5.96
43@voguemagazineVogue Magazine5.88
44@BBCWorldBBC News (World)5.85
45@guardianecoGuardian Environment5.72
46@unfoundationUN Foundation5.45
47@weareherenowHere Now5.42
48@UN_WomenUN Women5.3
49@wbclimatechangeWorld Bank Climate5.29
50@businessBloomberg Business5.25

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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TOP 100 INFLUENCERS AND BRANDS

Download this free report which reveals the top 100 climate change influencers and brands