Content Marketing 2015: Top 100 Influencers & Brands

What’s next for content marketing?

With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining great momentum in the industry right now across marketing and communication professionals.

We passionately believe that great content needs great activation to drive the earned media exposure and who better than trusted 3rd party influencers to share your content.

Over 1M tweets analysed on #ContentMarketing

Content.

Everybody is creating it like their lives depend on it.  Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence.

Seth Godin already talked about content marketing back in 2003 when we didn’t even know what to call it. He perfectly illustrates the increase of this phenomenon by quoting a magazine called Hydrate, a 180 pages about water… (from his excellent keynote: How to get your ideas to spread)

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. Everybody has a story to tell and everybody is hoping theirs will spread like wildfire.

The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing.

Every year Scott Brinker creates an infographic with the biggest brands in marketing. You guessed it, content marketing grew like crazy, a category that didn’t even exist in 2012 on his infographic.

The number of tools has clearly doubled or even tripled in less than a year.

At Onalytica we have done a fair amount of research on content marketing as well by publishing our annual influencer lists on the topic. Here are some key numbers:

2014 – for our top 100 we analysed +230,000 tweets from a total of 32,369 users.

2015 – this year we analysed +770,000 tweets from a total of 103,429 users.

The volume of the #ContentMarketing discussion on Twitter has more than tripled in less than one year. Check out our network map to see the numerous interactions between brands and individuals (click to enlarge):

Scroll further down for our lists containing the top 100 individuals and the top 100 brands leading this growing discussion.

Top 100 Individuals

The Top 100 is composed of excellent content marketers such as Jeff Bullas, Michael Brenner, Gerry Moran, Joe Pulizzi, Gerry Moran, Lee Odden, Andrew Davis, Bryan Kramer,  Ted Rubin, Heidi Cohen… Well you get the point, this entire list is filled with people that you should absolutely follow and engage with. These are the people that shape the online #ContentMarketing discussion.

Rank	Twitter Handle	Name	PageRank
1	@jeffbullas	Jeff Bullas	100
2	@BrennerMichael	Michael Brenner	73.56
3	@GerryMoran	Gerry Moran	62.09
4	@GlenGilmore	Glen Gilmore #SocBiz	53.08
5	@JoePulizzi	Joe Pulizzi	41.55
6	@leeodden	Lee Odden	36.63
7	@markwschaefer	Mark Schaefer	30.58
8	@FX_Digital	Steve Cartwright	26.12
9	@ryandeiss	Ryan Deiss	22.64
10	@JuntaeDeLane	Juntae DeLane	22.3
11	@jaybaer	Jay Baer	21.1
12	@TPLDrew	Andrew Davis	17.59
13	@heidicohen	HeidiCohen	15.7
14	@TheSalesLion	Marcus Sheridan	14.49
15	@TedRubin	Ted Rubin	13.75
16	@dougkessler	Doug Kessler	12.39
17	@lieblink	Rebecca Lieb	12.35
18	@MarketingProfs	Ann Handley	11.98
19	@ArnieK	Arnie Kuenn	11.6
20	@CarlaJohnson	Carla Johnson	11.27
21	@ashishkhera	Ashish Khera	11.06
22	@dshiao	Dennis Shiao	10.62
23	@garrett_moon	Garrett Moon	9.81
24	@JasonMillerCA	Jason A Miller	9.29
25	@stonetemple	Eric Enge	7.48
26	@FeldmanCreative	Barry Feldman	7.47
27	@ContentDuncan	Duncan Milne	7.34
28	@bryankramer	Bryan Kramer	7.15
29	@FollowJames	James Reynolds	6.77
30	@BrianHonigman	Brian Honigman	6.66
31	@scottabel	Scott Abel	6.6
32	@richiekawamoto	Richie Kawamoto	6.52
33	@setlinger	Susan Etlinger	6.43
34	@chrisducker	Chris Ducker	5.32
35	@pushingsocial	Stanford Smith	5.25
36	@SFerika	Erika Heald	5.12
37	@BrettRelander	Brett Relander	5.08
38	@IanCleary	Ian Cleary	5.07
39	@klauseck	Klaus Eck	4.72
40	@Max_Azarov	Max Azarov	4.72
41	@kcclaveria	Kelvin (KC) Claveria	4.61
42	@RyanHanley_Com	Ryan Hanley	4.56
43	@martinjonesaz	Martin Jones	4.51
44	@michaelgerard	Michael Gerard	4.49
45	@djthewriter	Dominique J.	4.38
46	@rahulag80	Rahul Agarwal	4.34
47	@johnleedumas	John Lee Dumas	4.3
48	@DholakiyaPratik	Pratik Dholakiya	4.3
49	@kimgarst	Kim Garst ツ	4.28
50	@jasonburrows	Jason Burrows	4.28
51	@PegFitzpatrick	Peg Fitzpatrick	4.17
52	@chuckaikens	Chuck Aikens	4.14
53	@karlfiltness	Karl Filtness	4.06
54	@AshleyOakes	Ashley Oakes Scott	3.85
55	@marktraphagen	Mark Traphagen	3.77
56	@NealSchaffer	Neal Schaffer	3.72
57	@globalcopywrite	Sarah Mitchell	3.72
58	@seosmarty	Ann Smarty	3.68
59	@stein_nick	Nick Stein	3.67
60	@MarjiJSherman	Marji J. Sherman	3.63
61	@2pokerprincess	Lina Wang	3.62
62	@ShellyKramer	Shelly Kramer	3.61
63	@Ecritoriales	Lionel Clément	3.59
64	@TweetsFromPawan	Pawan Deshpande	3.49
65	@TrondLyngbo	Trond Lyngbø	3.35
66	@IAmAaronAgius	Aaron Agius	3.33
67	@JoeLazauskas	Joe Lazauskas	3.32
68	@Jay_zo	Jay Acunzo	3.3
69	@CarlosGil83	Carlos Gil	3.17
70	@ardath421	Ardath Albee	3.1
71	@PamellaNeely	Pam Neely	3.04
72	@TamaraMcCleary	Tamara McCleary	3.02
73	@AlanSee	Alan See	2.99
74	@Carlos_Abler	Carlos Abler	2.96
75	@digitaljgo	John Gregory Olson	2.86
76	@HanaAbaza	Hana Abaza	2.85
77	@jillcress	Jill	2.84
78	@tim_ash	Tim Ash	2.72
79	@abonde	Allen Bonde	2.7
80	@lukekintigh	Luke B. Kintigh	2.66
81	@ChadPollitt	Chad Pollitt	2.63
82	@chriswieberlin	Chris.Wie.Berlin!⭐	2.62
83	@crestodina	Andy Crestodina	2.61
84	@thomasmoen	Thomas Moen	2.58
85	@KatieMartell	Katie Martell	2.56
86	@JeffSheehan	Jeff Sheehan	2.56
87	@sjrotter	Steve Rotter	2.56
88	@connect2life	Jessica E. Roberts	2.55
89	@SociallySorted	Donna Moritz	2.53
90	@RebekahRadice	Rebekah Radice	2.51
91	@irahaberman	Ira Haberman	2.46
92	@MarketingBuddy	Buddy Scalera	2.42
93	@heatherlloyd	Heather Lloyd-Martin	2.36
94	@kmullett	Kevin Mullett	2.35
95	@michelelinn	Michele Linn	2.35
96	@KarolPokojowczy	Karol Pokojowczyk	2.33
97	@TomPick	Tom Pick	2.25
98	@PeterLoibl	Peter Loibl	2.24
99	@PamMktgNut	Pam Moore	2.18
100	@kesbutters	Kerry Butters	2.18

 

Top 100 Brands

The Content Marketing Institute is the most influential brand in the discussion for the 2nd year in a row. Newscred have been consolidating their position by moving up one rank compared to last year. We can find awesome brands that have been very active in the #ContentMarketing discussion in the last 2 years including: Curata, Uberflip, Kapost, Relevance, Toprank, Marketo, Buzzsumo, Skyword, Trackmaven and many many more!

Congratulations to all the brands below that are creating top notch content on a regular basis and animating a passionate discussion. We’re excited to see next year’s ranking knowing that this is one of the fastest growing online discussions in marketing.

Rank	Twitter Handle	Name	PageRank
1	@CMIContent	Content Marketing	100
2	@HubSpot	HubSpot	53.2
3	@newscred	NewsCred	38.12
4	@contently	Contently	34.57
5	@SlideShare	SlideShare	33.93
6	@copyblogger	Copyblogger	23.16
7	@socialmedia2day	Social Media Today	17
8	@SMExaminer	SocialMediaExaminer	16.54
9	@curata	Curata	16.13
10	@semrush	SEMrush	14.52
11	@whissocialmedia	WhistlerHQ.com	12.5
12	@KISSmetrics	KISSmetrics.com	11.67
13	@CoSchedule	CoSchedule App	11.28
14	@Marketingland	Marketing Land	11.19
15	@getscripted	Scripted.com	10.64
16	@Uberflip	Uberflip	10.06
17	@sejournal	SearchEngineJournal®	9.36
18	@kapost	Kapost	9.34
19	@relevance	Relevance	9.25
20	@convince	Convince & Convert	8.7
21	@toprank	TopRankMarketing.com	8.16
22	@BuzzSumo	BuzzSumo	7.95
23	@marketo	Marketo	7.18
24	@Econsultancy	Econsultancy	6.95
25	@MadrivoMedia	Madrivo	6.54
26	@GrowthHackers	GrowthHackers	6.51
27	@rainmakerFM	Rainmaker.fm	6.18
28	@Visually	Visually	6.12
29	@Outbrain	Outbrain	6
30	@altimetergroup	altimetergroup	5.94
31	@ImagiBrand	ImagiBrand	5.52
32	@scoopit	Scoop.it	5.5
33	@Acrolinx	Acrolinx	5.46
34	@cmswire	CMSWire.com	5.46
35	@Roojoom	Roojoom	5.25
36	@Ethos3	Ethos3	4.92
37	@Inboundorg	Inbound Dot Org	4.91
38	@SmartInsights	Smart Insights	4.9
39	@MarketingAI	Marketing.AI	4.85
40	@CMO_com	CMO.com	4.74
41	@DigitalMktr	Digital Marketer	4.54
42	@onespot	OneSpot	4.38
43	@OracleMktgCloud	Marketing Cloud	4.34
44	@TriangleAMA	Triangle AMA	4.28
45	@ContentCouncil	The Content Council	4.1
46	@Skyword	Skyword	3.97
47	@DNNCorp	DNN Corp.	3.81
48	@taboola	Taboola	3.79
49	@LinkedInMktg	LinkedIn Marketing	3.76
50	@VerticalMeasure	Vertical Measures	3.64
51	@WriterAccess	WriterAccess	3.53
52	@V9SEO	Volume Nine	3.5
53	@markethubio	MarketHub	3.45
54	@ClickZ	ClickZ	3.33
55	@INfluencialemag	INfluencia	3.01
56	@TrackMaven	TrackMaven	2.97
57	@Snap_App	SnapApp	2.9
58	@MediaMktgIT	Social Media Mktg IT	2.89
59	@ColibriTool	Colibri IO	2.88
60	@GrowthHackerAm	GrowthHacker.am	2.86
61	@unbounce	Unbounce	2.79
62	@Quarry	Quarry	2.78
63	@WebmarketingCOM	Webmarketing & co’m	2.72
64	@King_Content	King Content	2.66
65	@Socialfave	Social Fave	2.66
66	@WordStream	WordStream	2.6
67	@PRDaily	PR Daily	2.5
68	@goroost	Roost	2.48
69	@ContentHackers	Content Marketing	2.48
70	@captora	captora	2.47
71	@clickzlive	ClickZ Live	2.47
72	@Sprinklr	Sprinklr	2.46
73	@PRNewswire	PR Newswire	2.42
74	@SocialMediaLond	Social Media London	2.41
75	@ShelfInc	The Shelf	2.26
76	@CMAward	CMAward	2.25
77	@thewritelife	The Write Life	2.24
78	@InformaBTL	InformaBTL	2.23
79	@intelcontent	Intelligent Content	2.21
80	@BrandComics	Brand Comics	2.2
81	@addthis	AddThis	2.2
82	@velocitytweets	velocitytweets	2.17
83	@visioncritical	Vision Critical	2.16
84	@VR4SmallBiz	VerticalResponse	2.13
85	@RiteTag	RiteTag	2.1
86	@brickmarketing	Brick Marketing	2.03
87	@Qzzr_	Qzzr	1.98
88	@TheSocialMs	The Social Marketers	1.97
89	@Cision	Cision	1.95
90	@Nimble	Nimble	1.94
91	@ioninteractive	ion interactive	1.93
92	@MarketingB2B	B2B Marketing	1.91
93	@invoxfr	invoxfr	1.82
94	@ContentMktgNews	Content Marketing	1.81
95	@Atomic_Reach	Atomic Reach	1.77
96	@Brafton	Brafton	1.77
97	@aberdeengroup	Aberdeen Group	1.76
98	@criticalmention	Critical Mention	1.72
99	@MSocialBusiness	Max. Social Business	1.66
100	@Funnls	Funnls.com	1.58

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine , Wearables , Internet of Things , …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking below is by no means a definitive measurement of influence, as there is no such thing. The people listed below are undoubtedly influential when it comes to driving discussion within the context of content marketing.

The PageRank based methodology we use to extract influencers on a particular topic (tweets mentioning #contentmarketing in this case) takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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