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Content Marketing 2015: Top 100 Influencers & Brands

by | Jun 30, 2015 | Influencer Lists,

What’s next for content marketing?

With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?

The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining great momentum in the industry right now across marketing and communication professionals.

We passionately believe that great content needs great activation to drive the earned media exposure and who better than trusted 3rd party influencers to share your content.

Over 1M tweets analysed on #ContentMarketing

Content.

Everybody is creating it like their lives depend on it.  Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence.

Seth Godin already talked about content marketing back in 2003 when we didn’t even know what to call it. He perfectly illustrates the increase of this phenomenon by quoting a magazine called Hydrate, a 180 pages about water… (from his excellent keynote: How to get your ideas to spread)

Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. Everybody has a story to tell and everybody is hoping theirs will spread like wildfire.

The marketing technology landscape from Scott Brinker is a good way of seeing the increase in tools dedicated to help brands with every stage of content marketing.

Every year Scott Brinker creates an infographic with the biggest brands in marketing. You guessed it, content marketing grew like crazy, a category that didn’t even exist in 2012 on his infographic.

CM_increase

The number of tools has clearly doubled or even tripled in less than a year.

At Onalytica we have done a fair amount of research on content marketing as well by publishing our annual influencer lists on the topic. Here are some key numbers:

2014 – for our top 100 we analysed +230,000 tweets from a total of 32,369 users.

2015 – this year we analysed +770,000 tweets from a total of 103,429 users.

The volume of the #ContentMarketing discussion on Twitter has more than tripled in less than one year. Check out our network map to see the numerous interactions between brands and individuals (click to enlarge):

Content-Marketing-Top-100-Brands-and-Individuals-new

Scroll further down for our lists containing the top 100 individuals and the top 100 brands leading this growing discussion.

Top 100 Individuals

The Top 100 is composed of excellent content marketers such as Jeff Bullas, Michael Brenner, Gerry Moran, Joe Pulizzi, Gerry Moran, Lee Odden, Andrew Davis, Bryan Kramer,  Ted Rubin, Heidi Cohen… Well you get the point, this entire list is filled with people that you should absolutely follow and engage with. These are the people that shape the online #ContentMarketing discussion.

  Rank  Twitter Handle  Name  PageRank
1@jeffbullasJeff Bullas100
2@BrennerMichaelMichael Brenner73.56
3@GerryMoranGerry Moran62.09
4@GlenGilmoreGlen Gilmore #SocBiz53.08
5@JoePulizziJoe Pulizzi41.55
6@leeoddenLee Odden36.63
7@markwschaeferMark Schaefer30.58
8@FX_DigitalSteve Cartwright26.12
9@ryandeissRyan Deiss22.64
10@JuntaeDeLaneJuntae DeLane22.3
11@jaybaerJay Baer21.1
12@TPLDrewAndrew Davis17.59
13@heidicohenHeidiCohen15.7
14@TheSalesLionMarcus Sheridan14.49
15@TedRubinTed Rubin13.75
16@dougkesslerDoug Kessler12.39
17@lieblinkRebecca Lieb12.35
18@MarketingProfsAnn Handley11.98
19@ArnieKArnie Kuenn11.6
20@CarlaJohnsonCarla Johnson11.27
21@ashishkheraAshish Khera11.06
22@dshiaoDennis Shiao10.62
23@garrett_moonGarrett Moon9.81
24@JasonMillerCAJason A Miller9.29
25@stonetempleEric Enge7.48
26@FeldmanCreativeBarry Feldman7.47
27@ContentDuncanDuncan Milne7.34
28@bryankramerBryan Kramer7.15
29@FollowJamesJames Reynolds6.77
30@BrianHonigmanBrian Honigman6.66
31@scottabelScott Abel6.6
32@richiekawamotoRichie Kawamoto6.52
33@setlingerSusan Etlinger6.43
34@chrisduckerChris Ducker5.32
35@pushingsocialStanford Smith5.25
36@SFerikaErika Heald5.12
37@BrettRelanderBrett Relander5.08
38@IanClearyIan Cleary5.07
39@klauseckKlaus Eck4.72
40@Max_AzarovMax Azarov4.72
41@kcclaveriaKelvin (KC) Claveria4.61
42@RyanHanley_ComRyan Hanley4.56
43@martinjonesazMartin Jones4.51
44@michaelgerardMichael Gerard4.49
45@djthewriterDominique J.4.38
46@rahulag80Rahul Agarwal4.34
47@johnleedumasJohn Lee Dumas4.3
48@DholakiyaPratikPratik Dholakiya4.3
49@kimgarstKim Garst ツ4.28
50@jasonburrowsJason Burrows4.28
51@PegFitzpatrickPeg Fitzpatrick4.17
52@chuckaikensChuck Aikens4.14
53@karlfiltnessKarl Filtness4.06
54@AshleyOakesAshley Oakes Scott3.85
55@marktraphagenMark Traphagen3.77
56@NealSchafferNeal Schaffer3.72
57@globalcopywriteSarah Mitchell3.72
58@seosmartyAnn Smarty3.68
59@stein_nickNick Stein3.67
60@MarjiJShermanMarji J. Sherman3.63
61@2pokerprincessLina Wang3.62
62@ShellyKramerShelly Kramer3.61
63@EcritorialesLionel Clément3.59
64@TweetsFromPawanPawan Deshpande3.49
65@TrondLyngboTrond Lyngbø3.35
66@IAmAaronAgiusAaron Agius3.33
67@JoeLazauskasJoe Lazauskas3.32
68@Jay_zoJay Acunzo3.3
69@CarlosGil83Carlos Gil3.17
70@ardath421Ardath Albee3.1
71@PamellaNeelyPam Neely3.04
72@TamaraMcClearyTamara McCleary3.02
73@AlanSeeAlan See2.99
74@Carlos_AblerCarlos Abler2.96
75@digitaljgoJohn Gregory Olson2.86
76@HanaAbazaHana Abaza2.85
77@jillcressJill2.84
78@tim_ashTim Ash2.72
79@abondeAllen Bonde2.7
80@lukekintighLuke B. Kintigh2.66
81@ChadPollittChad Pollitt2.63
82@chriswieberlinChris.Wie.Berlin!⭐2.62
83@crestodinaAndy Crestodina2.61
84@thomasmoenThomas Moen2.58
85@KatieMartellKatie Martell2.56
86@JeffSheehanJeff Sheehan2.56
87@sjrotterSteve Rotter2.56
88@connect2lifeJessica E. Roberts2.55
89@SociallySortedDonna Moritz2.53
90@RebekahRadiceRebekah Radice2.51
91@irahabermanIra Haberman2.46
92@MarketingBuddyBuddy Scalera2.42
93@heatherlloydHeather Lloyd-Martin2.36
94@kmullettKevin Mullett2.35
95@michelelinnMichele Linn2.35
96@KarolPokojowczyKarol Pokojowczyk2.33
97@TomPickTom Pick2.25
98@PeterLoiblPeter Loibl2.24
99@PamMktgNutPam Moore2.18
100@kesbuttersKerry Butters2.18

 

Top 100 Brands

The Content Marketing Institute is the most influential brand in the discussion for the 2nd year in a row. Newscred have been consolidating their position by moving up one rank compared to last year. We can find awesome brands that have been very active in the #ContentMarketing discussion in the last 2 years including: Curata, Uberflip, Kapost, Relevance, Toprank, Marketo, Buzzsumo, Skyword, Trackmaven and many many more!

Congratulations to all the brands below that are creating top notch content on a regular basis and animating a passionate discussion. We’re excited to see next year’s ranking knowing that this is one of the fastest growing online discussions in marketing.

  Rank  Twitter Handle  Name  PageRank
1@CMIContentContent Marketing100
2@HubSpotHubSpot53.2
3@newscredNewsCred38.12
4@contentlyContently34.57
5@SlideShareSlideShare33.93
6@copybloggerCopyblogger23.16
7@socialmedia2daySocial Media Today17
8@SMExaminerSocialMediaExaminer16.54
9@curataCurata16.13
10@semrushSEMrush14.52
11@whissocialmediaWhistlerHQ.com12.5
12@KISSmetricsKISSmetrics.com11.67
13@CoScheduleCoSchedule App11.28
14@MarketinglandMarketing Land11.19
15@getscriptedScripted.com10.64
16@UberflipUberflip10.06
17@sejournalSearchEngineJournal®9.36
18@kapostKapost9.34
19@relevanceRelevance9.25
20@convinceConvince & Convert8.7
21@toprankTopRankMarketing.com8.16
22@BuzzSumoBuzzSumo7.95
23@marketoMarketo7.18
24@EconsultancyEconsultancy6.95
25@MadrivoMediaMadrivo6.54
26@GrowthHackersGrowthHackers6.51
27@rainmakerFMRainmaker.fm6.18
28@VisuallyVisually6.12
29@OutbrainOutbrain6
30@altimetergroupaltimetergroup5.94
31@ImagiBrandImagiBrand5.52
32@scoopitScoop.it5.5
33@AcrolinxAcrolinx5.46
34@cmswireCMSWire.com5.46
35@RoojoomRoojoom5.25
36@Ethos3Ethos34.92
37@InboundorgInbound Dot Org4.91
38@SmartInsightsSmart Insights4.9
39@MarketingAIMarketing.AI4.85
40@CMO_comCMO.com4.74
41@DigitalMktrDigital Marketer4.54
42@onespotOneSpot4.38
43@OracleMktgCloudMarketing Cloud4.34
44@TriangleAMATriangle AMA4.28
45@ContentCouncilThe Content Council4.1
46@SkywordSkyword3.97
47@DNNCorpDNN Corp.3.81
48@taboolaTaboola3.79
49@LinkedInMktgLinkedIn Marketing3.76
50@VerticalMeasureVertical Measures3.64
51@WriterAccessWriterAccess3.53
52@V9SEOVolume Nine3.5
53@markethubioMarketHub3.45
54@ClickZClickZ3.33
55@INfluencialemagINfluencia3.01
56@TrackMavenTrackMaven2.97
57@Snap_AppSnapApp2.9
58@MediaMktgITSocial Media Mktg IT2.89
59@ColibriToolColibri IO2.88
60@GrowthHackerAmGrowthHacker.am2.86
61@unbounceUnbounce2.79
62@QuarryQuarry2.78
63@WebmarketingCOMWebmarketing & co’m2.72
64@King_ContentKing Content2.66
65@SocialfaveSocial Fave2.66
66@WordStreamWordStream2.6
67@PRDailyPR Daily2.5
68@goroostRoost2.48
69@ContentHackersContent Marketing2.48
70@captoracaptora2.47
71@clickzliveClickZ Live2.47
72@SprinklrSprinklr2.46
73@PRNewswirePR Newswire2.42
74@SocialMediaLondSocial Media London2.41
75@ShelfIncThe Shelf2.26
76@CMAwardCMAward2.25
77@thewritelifeThe Write Life2.24
78@InformaBTLInformaBTL2.23
79@intelcontentIntelligent Content2.21
80@BrandComicsBrand Comics2.2
81@addthisAddThis2.2
82@velocitytweetsvelocitytweets2.17
83@visioncriticalVision Critical2.16
84@VR4SmallBizVerticalResponse2.13
85@RiteTagRiteTag2.1
86@brickmarketingBrick Marketing2.03
87@Qzzr_Qzzr1.98
88@TheSocialMsThe Social Marketers1.97
89@CisionCision1.95
90@NimbleNimble1.94
91@ioninteractiveion interactive1.93
92@MarketingB2BB2B Marketing1.91
93@invoxfrinvoxfr1.82
94@ContentMktgNewsContent Marketing1.81
95@Atomic_ReachAtomic Reach1.77
96@BraftonBrafton1.77
97@aberdeengroupAberdeen Group1.76
98@criticalmentionCritical Mention1.72
99@MSocialBusinessMax. Social Business1.66
100@FunnlsFunnls.com1.58

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine , Wearables , Internet of Things , …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


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Disclaimer: As ever with these lists, it must be stressed that the ranking below is by no means a definitive measurement of influence, as there is no such thing. The people listed below are undoubtedly influential when it comes to driving discussion within the context of content marketing.

The PageRank based methodology we use to extract influencers on a particular topic (tweets mentioning #contentmarketing in this case) takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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