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Sustainability: Top 100 Influencers and Brands

by | Mar 2, 2016 | Influencer Lists,

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability . The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). But, given the urgency of climate change, the bottom line is how this influence can be wielded for positive impact for any and every global citizen.
The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.  As well, the role of “sustainability leader” often (should) takes into broader account the social or societal implications.
There’s a reason sustainability is viewed through a “triple bottom line” lens, that includes people, planet and profit. What we saw in the lead up to the COP21 talks, and what is continuing to grow since the Paris Agreement was passed in December 2015, is how much profit really will be affected if we don’t all pay more attention to the first two in that list.
A few reflections on this data look at influencers in the Twitter sustainability conversation:

  • Smaller, younger organizations that are newer to Twitter can still gain influence quickly: see @SportsAlliance
  • Individuals who engage around the company or organization’s work have more power because of the human authenticity factor: See @PlanAMikeBarry or @NeilCHawkins
  • Nonprofits and non-governmental organizations do well on Twitter, and have active engagement on the topic and its related issues: See @CeresNews

COP21 and climate-specific topics may have brought more sustainability interest to the Twitter table this past year, but many of these key individual influencers – as powerful reflections on their affiliated corporations or organizations – will be the ones maintaining the important momentum supporting more environmentally aware, long-term focused decisions for years to come.
Written by our guest author:
AndreaAndrea Learned Thought Leadership Strategist, Authentic Voice Developer at Learned On
As a digital thought leadership strategist with years of her work focused in the sustainability community (and most recently an emphasis on COP21), we thought Andrea Learned’s quick take on this latest data would be insightful.  The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic.

MAPPING THE COMMUNITY

At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. So we analysed 257 K+ tweets from 16 Nov 15 – 4 Feb 16 mentioning the keywords “Sustainability OR Susty” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the top engaged users in the Sustainability conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Sustainability Top 100 Influencers and Brands - Network Map

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Sustainability conversation. Be sure to download the report to see who ranked beyond 50 on the list.

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RankTwitter HandleNameInfluencer Score
1@WWF_DGMarco Lambertini84.49
2@HelenClarkUNDPHelen Clark44.58
3@PaulPolmanPaul Polman36.03
4@JStrotmannJ_Strotmann32.44
5@jrockstromJohan Rockström31.06
6@GinaEPAGina McCarthy30.06
7@iioannoulbsIoannis Ioannou30.05
8@IrinaBokovaIrina Bokova28.28
9@DrMarkSchlisselDr. Mark Schlissel27.4
10@makowerJoel Makower24.91
11@JimHarrisJim Harris24.57
12@WalkerjcJeffrey Walker23.17
13@sparki1969Scott Parkin22.96
14@JuneStoyerJune Stoyer22.52
15@sureshpprabhuSuresh Prabhu22.51
16@SustainablyOPedro J. Gómez21.48
17@profchrishamChris Ham20.98
18@AnneStausbollAnne Stausboll20.43
19@FCousteauFabien Cousteau20.03
20@TaigaCompanyJulie Urlaub19.92
21@freya1freya williams19.87
22@dpcarringtonDamian Carrington19.73
23@BradSmiBrad Smith19.35
24@neilchawkinsNeil Hawkins19.05
25@juleskbaileyJules Bailey17.47
26@AndrewWinstonAndrew Winston17.12
27@barbkiserBarbara Kiser17.01
28@MarcGuntherMarc Gunther16.66
29@ASteinerAchim Steiner16.35
30@StellaMcCartneyStella McCartney16.13
31@volansjohnJohn Elkington16.09
32@CarydcCary16.06
33@LeonKayeLeon Kaye15.75
34@CFigueresChristiana Figueres15.73
35@_stephenhowardSteve Howard15.43
36@GEO_JanJan Clement15.05
37@AlexHonnoldAlex Honnold14.91
38@Raffi_RCRaffi Cavoukian14.81
39@planamikebarryMike Barry14.8
40@yates_robRob Yates14.03
41@dgellesDavid Gelles13.82
42@mrjonkhooJon Khoo13.71
43@bjkingapeBarbara J King12.99
44@1thomas_titusThomas Titus12.92
45@JG_climateJonathan Grant12.59
46@AndreaLearnedAndrea Learned12.44
47@LizLovesFarmsLiz Caselli-Mechael12.39
48@RandyKrotzRandy Krotz12.21
49@susanmcp1Susan McPherson12.08
50@RevkinAndy Revkin11.29

 

TOP 100 BRANDS

In the top 100 brands we found a great selection of organisations such as WWF and the UN. Be sure to download the full report to see who ranked from 50-100.

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RankTwitter HandleNameInfluencer Score
1@SustainBrandsSustainable Brands100
2@WWFWWF91.03
3@thomsonreutersThomson Reuters90.65
4@TriplePunditTriplePundit.com88.71
5@GuardianSustBizSustainable Business86.34
6@GreenBizGreenBiz77.56
7@EnablonEnablon71.62
8@EcoInteractiveEcoInteractive68.5
9@UNEPUN Environment63.88
10@USGBCUSGBC60.43
11@wbcsdWBCSD55.22
12@MasdarMasdar47.87
13@UNDPUN Development47.05
14@mitsmrMITSloan Mgmt Review46.28
15@RobecoSAMRobecoSAM44.27
16@edieedie.net44.02
17@NatureNewsNature News&Comment38.97
18@SSIReviewSocial Innovation38.91
19@CSRwireCSRwire38.79
20@CECHR_UoDCECHR38.47
21@globalcompactUN Global Compact37.53
22@ProSynProject Syndicate37.01
23@UnileverUnilever News34.85
24@CaterpillarIncCaterpillar Inc.33.48
25@SustAbilitySustainAbility32.82
26@EPAU.S. EPA32.35
27@CDPCDP29.94
28@SASBSASB29
29@RANRAN26.9
30@TheWFEWFE26.71
31@PwCclimatereadyPwC_sustainability26.06
32@MITMIT25.81
33@ProcterGambleP&G25.62
34@CaelusGreenRoomCaelus Green Room25.48
35@DowChemicalDow25.4
36@TakePartTakePart24.61
37@sciamScientific American24.51
38@CeresNewsCeres24.51
39@UNFCCCUN Climate Action24.27
40@Ethical_CorpEthical Corporation23.59
41@ucdavisUC Davis23.44
42@PositiveLuxuryPositiveLuxury23.18
43@GreenbuildGreenbuild22.67
44@Bristol_2015Bristol 201522.39
45@ZFEPZayed Energy Prize22.27
46@MIT_alumniMIT Alumni22.23
47@Bayer4CropsBayer CropScience22.23
48@apprlcoalitionApparel Coalition21.53
49@RobecoRobeco Asset Mngmt21.16
50@SustLeadersSustainabilityLeader20.55

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the Sustainability debate.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.


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Top 100 Influencers and Brands

Download this free report to learn who are the top 100 influencers in Sustainability.